# Brown Sugar: Agent-Direct Score C (64.2%)

Site: https://www.brownsugar.ie/
Report: https://directindex.org/r/brownsugar.ie
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Brown Sugar is partly visible to agents.

## Direct links
- Book directly: https://phorest.com/book/salons/brownsugar (through phorest acting for the business)
- Phone: +353 1 210 8630

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: address, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as PerplexityBot (http_429) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Brown Sugar",
  "url": "https://www.brownsugar.ie/",
  "telephone": "+353 1 210 8630",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Main Street 36",
    "addressLocality": "Blackrock"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.3010972,
    "longitude": -6.1766401
  },
  "openingHours": "Mo-We 09:00-17:30; Th-Fr 09:00-21:00; Sa 09:00-17:00; Su off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday"
      ],
      "opens": "09:00",
      "closes": "17:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://phorest.com/book/salons/brownsugar",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** phone
- **Appointments through phorest on your own domain.** No marketplace commission, and the guest stays yours.
- **Phorest lets agents act only through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

## Since the scan of 2026-10-14 (D then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
43 of 112 in Dublin hairdressers and beauty salons. Top 38% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 33% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | no |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 0% | yes |

Nearest places in the index: In Vogue (B, 60 m, https://directindex.org/r/invogue.ie); Noel Higgins Hairdressing (B, 73 m, https://directindex.org/r/noelhiggins.com); Aidan Fitzgerald (D, 84 m, https://directindex.org/r/aidanfitzgerald.ie); C Beauty Studio (C, 88 m, https://directindex.org/r/cbeautystudio.ie); Boston Barber Bars (F, 210 m, https://directindex.org/r/bostonbrandbars.com); Hair Creations (C, 220 m, https://directindex.org/r/haircreations.ie).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 52%, 2026-10-14 64%.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); Sites using Phorest 60% (16% A or B, 128 sites); This site 64.2%.

See what an AI agent reads on this site: https://directindex.org/r/brownsugar.ie/agent-view

## Businesses like Brown Sugar in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Dublin hairdressers and beauty salons | 112 | 50% | 26% | 64.2% |
| Built with WordPress in Dublin hairdressers and beauty salons | 55 | 62% | 31% | 64.2% |
| Using Phorest in Dublin hairdressers and beauty salons | 24 | 62% | 17% | 64.2% |
| Built with WordPress and using Phorest in Dublin hairdressers and beauty salons | 17 | 62% | 12% | 64.2% |

The best of Built with WordPress and using Phorest in Dublin hairdressers and beauty salons: Moyo Hairdressing (B 78.5%, https://directindex.org/r/moyo.ie); Effies (B 73.8%, https://directindex.org/r/effies.ie); Barbiere (C 67.7%, https://directindex.org/r/barbiere.ie); Hair Creations (C 67.7%, https://directindex.org/r/haircreations.ie); JK Hair Replacement (C 67.7%, https://directindex.org/r/jkhairreplacement.ie).

With the three fixes above (No price list of services found; Structured data is incomplete; The server turns AI crawlers away at the door) the score would be about 87.7%: 3rd of 112 in Dublin hairdressers and beauty salons, up from 43rd.

## The direct record
What agents get for Brown Sugar, as JSON: https://directindex.org/api/direct/brownsugar.ie
- Book: https://phorest.com/book/salons/brownsugar (vendor on own site: Phorest; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-We 09:00-17:30; Th-Fr 09:00-21:00; Sa 09:00-17:00; Su off (closed now) (from OpenStreetMap)
- Phone: +353 1 210 8630
- Stable links that count: https://directindex.org/go/brownsugar.ie/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Phorest: Partners only. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 10 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/brownsugar.ie
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/brownsugar.ie/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=brownsugar.ie&force=1