# Brothers: Agent-Direct Score A (87.7%)

Site: https://www.brothersparturi.fi/en
Report: https://directindex.org/r/brothersparturi.fi
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Brothers is ready for agents.
An AI assistant can open Brothers's website. It can read what Brothers offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.brothersparturi.fi/en/styles/low-fade (on the business's own site)
- Menu: https://www.brothersparturi.fi/en
- Phone: +358 50 5708694
- Address: Albertinkatu 35 00120;00180 Helsinki
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri 09:00–19:00; Sat 09:00–17:00; Sun closed
- Open on Saturday
- Prices: 22 prices on the site, the middle one €25.90
- Languages: English, Finnish

## Nearby, also direct
Places near Brothers that take a booking or an order on their own website, with no marketplace in between.
- HUH Kamppi (30 m): https://directindex.org/r/huh.fi
- Else. Niina. (40 m): https://directindex.org/r/elsestenvall.fi
- Stadin Seita Oy (40 m): https://directindex.org/r/stadinseita.fi
- Felicita (80 m): https://directindex.org/r/felicita.fi
- Great Cut Salonki (80 m): https://directindex.org/r/koulutuscenter.com

## What to fix first
- **Structured data is incomplete.** (+5 points) Missing: address, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **22 prices on the landing page, the middle one €25.90.** In Helsinki, the middle price of comparable sites that show prices is €65.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Brothers",
  "url": "https://www.brothersparturi.fi/en",
  "telephone": "+358 50 5708694",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Albertinkatu 35",
    "postalCode": "00120;00180",
    "addressLocality": "Helsinki",
    "addressCountry": "FI"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 60.1655836,
    "longitude": 24.9316963
  },
  "openingHours": "Mo-Fr 09:00-19:00; Sa 09:00-17:00; Su off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.brothersparturi.fi/en/styles/low-fade",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Brothers

> hair salon in Albertinkatu 35 00120;00180 Helsinki, Helsinki hairdressers and beauty salons. Phone +358 50 5708694.

## Book or order directly

- Book: https://www.brothersparturi.fi/en/styles/low-fade (on the business's own site)
- Menu: https://www.brothersparturi.fi/en

## Opening hours

Mo-Fr 09:00-19:00; Sa 09:00-17:00; Su off

## About

- Website: https://www.brothersparturi.fi/en
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** phone
- **Price list of services with prices on the page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Helsinki hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 9% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 8% | no |
| Have an llms.txt | 35% | no |

Nearest places in the index: Helsingin Urheiluhieronta (F, 18 m, https://directindex.org/r/helsinginurheiluhieronta.fi); HUH Kamppi (B, 28 m, https://directindex.org/r/huh.fi); Else. Niina. (B, 44 m, https://directindex.org/r/elsestenvall.fi); Stadin Seita Oy (C, 44 m, https://directindex.org/r/stadinseita.fi); Kampaamo Sydän (D, 45 m, https://directindex.org/r/xn--sydn-noa.com); Numina Studio (F, 51 m, https://directindex.org/r/timma.ee); Clippers (F, 71 m, https://directindex.org/r/clippers.fi); Felicita (C, 79 m, https://directindex.org/r/felicita.fi); Great Cut Salonki (C, 83 m, https://directindex.org/r/koulutuscenter.com); Kampaamo Dolce Vita (F, 85 m, https://directindex.org/r/blogspot.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A haircut this Saturday afternoon, book it." (Gemini)


Compared with its peers: Sites built with Webflow 56% (22% A or B, 9629 sites); This site 87.7%.

See what an AI agent reads on this site: https://directindex.org/r/brothersparturi.fi/agent-view

## Named by Gemini for "A haircut this Saturday afternoon, book it" in Helsinki hairdressers and beauty salons, October 2026
- "A haircut this Saturday afternoon, book it." (2026-10-24): Gemini with a link to this site. https://directindex.org/city/helsinki-salons/recommended/haircut-saturday
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/brothersparturi.fi.svg

## Businesses like Brothers in Helsinki hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with Webflow in Helsinki hairdressers and beauty salons | 19 | 56% | 21% | 87.7% |

The best of the sites built with Webflow in Helsinki hairdressers and beauty salons: Rolling Beauty (B 81.5%, https://directindex.org/r/rollingbeauty.fi); Kämp Spa (B 73.8%, https://directindex.org/r/kampspa.com); Löyly (B 72.3%, https://directindex.org/r/loylyhelsinki.fi); Beauty Boutique Marianne (C 63.1%, https://directindex.org/r/beautyboutique.fi); HieronnanPaikka (C 63.1%, https://directindex.org/r/hieronnanpaikka.fi).

## The direct record
What agents get for Brothers, as JSON: https://directindex.org/api/direct/brothersparturi.fi
- Book: https://www.brothersparturi.fi/en/styles/low-fade (own site; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: https://www.brothersparturi.fi/en (html_inline; from the scan)
- Hours: Mo-Fr 09:00-19:00; Sa 09:00-17:00; Su off (open now) (from OpenStreetMap)
- Phone: +358 50 5708694
- Stable links that count: https://directindex.org/go/brothersparturi.fi/book, https://directindex.org/go/brothersparturi.fi/menu
- Agents and people followed 1 direct link to this business this month (0 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 17 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/brothersparturi.fi
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/brothersparturi.fi/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/brothersparturi.fi/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=brothersparturi.fi&force=1