---
title: What an AI agent reads on The British Museum · The Direct Index
url: https://directindex.org/r/britishmuseumshoponline.org/agent-view?format=md
---

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 [Report](https://directindex.org/r/britishmuseumshoponline.org) · scanned 2026-11-05

# What an AI agent reads on The British Museum

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [britishmuseumshoponline.org](http://britishmuseum.com/), taken from the copy the scanner kept.

1,644

characters of text without JavaScript

Organization

structured data for the business

2

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot)

 Text

## The words an agent gets

Title: Gift and Souvenir Shop Online | The British Museum shopxOpenBackOpenOpenBackOpenBackOpenOpenBack · language en. First 1,644 of 1,644 characters:

```
Gift and Souvenir Shop Online | The British Museum shop Skip to Content Free UK standard delivery on orders over £100 Every purchase supports the British Museum Free Click & Collect option available Postage & Packing includes all customs and import duties Account Sign In Create an Account JewelleryNecklacesEarringsBraceletsRingsBroochesCufflinksWatchesReplicasSculpture and ornamentsReplicasCollectibles and souvenir coinsBusts and headsFashionBags and walletsScarvesClothingCapsule Wardrobe TiesKeyringsAccessories BooksExhibition booksArt historyHistoryMythologyLanguagePoetry and literatureGift booksPuzzle booksReligion and philosophy Object in FocusFood and drinkPrintsCustom printsMounted printsPostcardsHomewareHome décorKitchen and diningBookends and bookmarksStationeryFood and drinkGames and puzzlesMagnetsChildrenGames and toysChildren's clothing and accessoriesChildren's stationeryChildren's booksExhibitionsThe Bayeux TapestryKoreaThe Smurfs x Bastet: an adventure at the British Museum​Samurai Ancient India: living traditionsHiroshige: artist of the open roadSilk RoadsLegion: life in the Roman armyHieroglyphs: unlocking ancient EgyptInspired byInspired by ancient EgyptInspired by ancient RomeInspired by ancient GreeceInspired by the Lewis chess piecesInspired by the Rosetta StoneInspired by HokusaiInspired by catsGiftsLuxury giftsGifts for herGifts for himGifts for childrenGifts under £20Gifts under £10Stocking fillers for all agesCards and decorationsChristmas hostingWellness and fragranceCalendars and diariesNew inTradeTrade BooksTrade TextilesTrade ReplicasTrade JewelleryTrade HomewareTrade Children'sTrade Other
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | British Museum online shop |
| Telephone | no |
| Address | yes |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (ContactPoint, Organization, PostalAddress) |

 Actions

## The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/britishmuseumshoponline.org) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```