# British Guild of Tourist Guides: Agent-Direct Score C (55.4%)

Site: http://www.britainsbestguides.org/
Report: https://directindex.org/r/britainsbestguides.org
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
British Guild of Tourist Guides is partly visible to agents.
An AI assistant can open British Guild of Tourist Guides's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +442074031115
- Address: 201 Borough High St, SE1 1JA, London
- Languages: English

## Nearby, also direct
Places near British Guild of Tourist Guides that take a booking or an order on their own website, with no marketplace in between.
- The Cloak and Dagger Tour (310 m): https://directindex.org/r/thecloakanddaggertour.com
- Secret London Runs (320 m): https://directindex.org/r/secretlondonruns.com

## What to fix first
- **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "British Guild of Tourist Guides",
  "url": "http://www.britainsbestguides.org/",
  "telephone": "+442074031115",
  "address": "201 Borough High St, SE1 1JA, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5018762,
    "longitude": -0.09221543
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# British Guild of Tourist Guides

> organization in 201 Borough High St, SE1 1JA, London, London tours, attractions and museums. Phone +442074031115.

## About

- Website: http://www.britainsbestguides.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
618 of 1861 in London tours, attractions and museums. Top 33% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Elephant And Castle Man And Van Ltd. (F, 25 m, https://directindex.org/r/elephantandcastlemanandvan.com); Best Served Scandinavia (F, 84 m, https://directindex.org/r/best-served.co.uk); Maximus Publications Ltd (D, 135 m, https://directindex.org/r/insightguides.com); Discover Egypt (F, 200 m, https://directindex.org/r/discoveregypt.co.uk); London Food Tour (D, 221 m, https://directindex.org/r/londonfoodtour.com); Southwark Removals (C, 254 m, https://directindex.org/r/southwarkremovals.com); Gordon Museum (D, 262 m, https://directindex.org/r/kcl.ac.uk); The Cloak and Dagger Tour (C, 312 m, https://directindex.org/r/thecloakanddaggertour.com); Secret London Runs (B, 320 m, https://directindex.org/r/secretlondonruns.com); Explore with MMGY (F, 332 m, https://directindex.org/r/hillsbalfour.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. British Guild of Tourist Guides wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 55.4%.

See what an AI agent reads on this site: https://directindex.org/r/britainsbestguides.org/agent-view

## Businesses like British Guild of Tourist Guides in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 1861 | 44% | 12% | 55.4% |
| Sites built with WordPress in London tours, attractions and museums | 591 | 54% | 19% | 55.4% |

The best of the sites built with WordPress in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk); MasterClass Sports Tours (A 86.2%, https://directindex.org/r/edwindoran.com); Masterclass (A 86.2%, https://directindex.org/r/edwindoran.com).

With the three fixes above (No ticket link on the website; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 1,861 in London tours, attractions and museums.

## The direct record
What agents get for British Guild of Tourist Guides, as JSON: https://directindex.org/api/direct/britainsbestguides.org
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +442074031115

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/britainsbestguides.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/britainsbestguides.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/britainsbestguides.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=britainsbestguides.org&force=1
