# Brew Tulum: Agent-Direct Score B (75.4%)

Site: https://www.brewtulum.com/
Report: https://directindex.org/r/brewtulum.com
Scanned: 2026-11-14 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Brew Tulum is mostly ready for agents.
An AI assistant can open Brew Tulum's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://brewtulum.com/coffee-tasting-tulum/ (on the business's own site)
- Order directly: https://brew-tulum-specialty-coffee-experience.square.site/ (through square acting for the business)
- Phone: +16365788321
- Address: 701 North 1st Street, Saint Louis, MO 63102
- Outdoor seating (OpenStreetMap)

## Nearby, also direct
Places near Brew Tulum that take a booking or an order on their own website, with no marketplace in between.
- Peet's Coffee & Tea (320 m): https://directindex.org/r/peets.com
- Cielo Restaurant & Bar (330 m): https://directindex.org/r/fourseasons.com
- MAC (340 m): https://directindex.org/r/maccosmetics.com
- Trust (560 m): https://directindex.org/r/truststl.com
- Java Plus Cafe (630 m): https://directindex.org/r/java-plus.com

## What to fix first
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows US: +1 (984) 578 8321 MX: +52 (984) 181 8492, but OpenStreetMap or Overture Maps lists +16365788321. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **The footer says © 2019.** Visitors and assistants may read that year as the last time anyone looked after the site.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Brew Tulum",
  "url": "https://www.brewtulum.com/",
  "telephone": "+16365788321",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "701 North 1st Street",
    "postalCode": "63102",
    "addressLocality": "Saint Louis",
    "addressRegion": "MO"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 38.6301345,
    "longitude": -90.1834703
  },
  "acceptsReservations": "https://brewtulum.com/coffee-tasting-tulum/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://brewtulum.com/coffee-tasting-tulum/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://brew-tulum-specialty-coffee-experience.square.site/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Brew Tulum

> cafe or coffee shop in 701 North 1st Street, Saint Louis, MO 63102, St. Louis cafes and bars. Phone +16365788321.

## Book or order directly

- Book: https://brewtulum.com/coffee-tasting-tulum/ (on the business's own site)
- Order: https://brew-tulum-specialty-coffee-experience.square.site/ (through square acting for the business)

## About

- Website: https://www.brewtulum.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Booking on your own site.** Agents can book without going through a marketplace.
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
57 of 266 in St. Louis cafes and bars. Top 21% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 44% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: Old Judge Coffee (F, 150 m, https://directindex.org/r/oldjudgecoffee.com); Peet's Coffee & Tea (A, 318 m, https://directindex.org/r/peets.com); Sports Bar Horseshoe St. Louis (F, 323 m, https://directindex.org/r/caesars.com); Cielo Restaurant & Bar (B, 328 m, https://directindex.org/r/fourseasons.com); MAC (A, 337 m, https://directindex.org/r/maccosmetics.com); Wet Willies (F, 345 m, https://directindex.org/r/wetwillies.com); Trust (C, 558 m, https://directindex.org/r/truststl.com); Hayden's Irish Pub (C, 595 m, https://directindex.org/r/haydensirishpub.com); Center Cafe (D, 621 m, https://directindex.org/r/stlcentercafe.com); Java Plus Cafe (C, 627 m, https://directindex.org/r/java-plus.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 263486 sites); Sites using Square 65% (43% A or B, 6216 sites); This site 75.4%.

See what an AI agent reads on this site: https://directindex.org/r/brewtulum.com/agent-view

## Businesses like Brew Tulum in St. Louis cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in St. Louis cafes and bars | 266 | 54% | 31% | 75.4% |
| Sites built with WordPress in St. Louis cafes and bars | 49 | 56% | 16% | 75.4% |
| Sites using Square in St. Louis cafes and bars | 24 | 75% | 63% | 75.4% |
| Sites built with WordPress and using Square in St. Louis cafes and bars | 6 | 66% | 33% | 75.4% |

The best of the sites built with WordPress and using Square in St. Louis cafes and bars: Sweetwaters Coffee & Tea The Grove (B 73.8%, https://directindex.org/r/sweetwaterscafe.com); Gallery Pub on Thurman (C 64.6%, https://directindex.org/r/gallerypubstl.com); Urban Cafe and Coffee Shop (C 61.5%, https://directindex.org/r/urbaneatsstl.com); Crave Coffeehouse (C 60%, https://directindex.org/r/cravestl.org); Novella Wine Bar (C 60%, https://directindex.org/r/novellawinebar.com).

With the two fixes above (No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 5th of 266 in St. Louis cafes and bars, up from 57th.

## The direct record
What agents get for Brew Tulum, as JSON: https://directindex.org/api/direct/brewtulum.com
- Book: https://brewtulum.com/coffee-tasting-tulum/ (own site; found by the scan of 2026-11-14, not yet tested)
- Order: https://brew-tulum-specialty-coffee-experience.square.site/ (vendor on own site: Square; found by the scan of 2026-11-14, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +16365788321
- Stable links that count: https://directindex.org/go/brewtulum.com/book, https://directindex.org/go/brewtulum.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/brewtulum.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/brewtulum.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/brewtulum.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=brewtulum.com&force=1