# bpretty: Agent-Direct Score D (46.6%)

Site: http://bpretty.ch/
Report: https://directindex.org/r/bpretty.ch
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
bpretty is hard for agents to use.
Some AI assistants are turned away by bpretty's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Treatwell, a marketplace.

## Direct links
- Phone: 0763404141
- Address: Langstrasse 14/ 4.OG/, 8004, Zürich

## Nearby, also direct
Places near bpretty that take a booking or an order on their own website, with no marketplace in between.
- Ren Studio (70 m): https://directindex.org/r/renstudio.ch
- Eliz Hairstyle (110 m): https://directindex.org/r/eliz-hairstyle.ch
- Fresh Mask (120 m): https://directindex.org/r/freshmask.ch

## What to fix first
- **Appointments only through treatwell.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "bpretty",
  "url": "http://bpretty.ch/",
  "telephone": "0763404141",
  "address": "Langstrasse 14/ 4.OG/, 8004, Zürich",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.37497202338272,
    "longitude": 8.524792909761057
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# bpretty

> organization in Langstrasse 14/ 4.OG/, 8004, Zürich, Zurich hairdressers and beauty salons. Phone 0763404141.

## About

- Website: http://bpretty.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
465 of 875 in Zurich hairdressers and beauty salons. Top 53% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 51% | no |

Nearest places in the index: Style Lina Hairdresser (D, 50 m, https://directindex.org/r/stylelina.ch); Ren Studio (B, 72 m, https://directindex.org/r/renstudio.ch); Sunami // Frisuren (F, 79 m, https://directindex.org/r/sunami.ch); Eliz Hairstyle (B, 109 m, https://directindex.org/r/eliz-hairstyle.ch); Coiffeur Aram (F, 116 m, https://directindex.org/r/coiffeur-aram.ch); Fresh Mask (C, 123 m, https://directindex.org/r/freshmask.ch); Coiffeur Tablo (D, 151 m, https://directindex.org/r/coiffeur-tablo.ch); el coiffeur (D, 166 m, https://directindex.org/r/elcoiffeur.ch); HEAD CASE (F, 169 m, https://directindex.org/r/headcase.ch); ent-spannt (C, 181 m, https://directindex.org/r/ent-spannt.ch).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Treatwell 47% (3% A or B, 1024 sites); This site 46.6%.

See what an AI agent reads on this site: https://directindex.org/r/bpretty.ch/agent-view

Read by AI agents 9 times this month (ClaudeBot 9).

## Businesses like bpretty in Zurich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Zurich hairdressers and beauty salons | 875 | 46% | 16% | 46.6% |
| Sites built with WordPress in Zurich hairdressers and beauty salons | 294 | 56% | 22% | 46.6% |
| Sites using Treatwell in Zurich hairdressers and beauty salons | 61 | 44% | 2% | 46.6% |
| Sites built with WordPress and using Treatwell in Zurich hairdressers and beauty salons | 30 | 47% | 0% | 46.6% |

The best of the sites built with WordPress and using Treatwell in Zurich hairdressers and beauty salons: Vanma Beauty (C 69.2%, https://directindex.org/r/vanmabeauty.ch); Beauty Kosmetik Institut (C 66.2%, https://directindex.org/r/beautyinstitut.ch); Beauty Academy  Marypro Zürich City (C 61.5%, https://directindex.org/r/maryscosmetics.ch); Darya Nasteka (C 60%, https://directindex.org/r/nastekahair.com); ilovemynails Zürich (C 60%, https://directindex.org/r/ilovemynails.ch).

With the three fixes above (Appointments only through treatwell; No price list of services found; The server turns AI crawlers away at the door), the score would be about 86.2%. That would be 3rd of 875 in Zurich hairdressers and beauty salons, up from 465th.

## The direct record
What agents get for bpretty, as JSON: https://directindex.org/api/direct/bpretty.ch
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0763404141

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 9 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/bpretty.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bpretty.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bpretty.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bpretty.ch&force=1
