# Boris and Horton: Agent-Direct Score B (72.3%)

Site: https://www.borisandhorton.com
Report: https://directindex.org/r/borisandhorton.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Boris and Horton is mostly ready for agents.

## Direct links
- Order directly: https://www.toasttab.com/boris-horton-new-195-avenue-a/marketing-signup (through toast acting for the business)
- Menu: https://www.borisandhorton.com/s/MenuBundle-20250112.pdf
- Phone: +1-212-510-8986

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Boris and Horton",
  "url": "https://www.borisandhorton.com",
  "telephone": "+1-212-510-8986",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Avenue A 195",
    "postalCode": "10009",
    "addressLocality": "New York"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7292335,
    "longitude": -73.9814002
  },
  "openingHours": "Tu-Su 08:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "08:00",
      "closes": "20:00"
    }
  ],
  "servesCuisine": [
    "coffee shop"
  ],
  "hasMenu": "https://www.borisandhorton.com/s/MenuBundle-20250112.pdf",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.toasttab.com/boris-horton-new-195-avenue-a/marketing-signup",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Boris and Horton

> cafe or coffee shop (coffee shop) in Avenue A 195 10009 New York, New York cafes and bars. Phone +1-212-510-8986.

## Book or order directly

- Order: https://www.toasttab.com/boris-horton-new-195-avenue-a/marketing-signup (through toast acting for the business)
- Menu: https://www.borisandhorton.com/s/MenuBundle-20250112.pdf

## Opening hours

Tu-Su 08:00-20:00

## About

- Website: https://www.borisandhorton.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (LocalBusiness).** but without address, phone or hours
- **Ordering through toast on your own domain.** No marketplace commission, and the guest stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
413 of 1612 in New York cafes and bars. Top 26% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 99% | yes |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 11% | no |

Nearest places with a similar menu: Kijitora (B, 221 m, https://directindex.org/r/kijitorabrooklyn.com); B Cup Café (B, 230 m, https://directindex.org/r/bcupcafe.com); Veniero's Pasticceria & Caffé (B, 261 m, https://directindex.org/r/venieros.com); Not As Bitter (D, 281 m, https://directindex.org/r/notasbitter.com); Hokkaido Baked Cheese Tart (C, 427 m, https://directindex.org/r/luckydshostel.com); Cafe La Fe (C, 888 m, https://directindex.org/r/cafelafenyc.com); Eleni's Goods (B, 898 m, https://directindex.org/r/elenisgoods.com); Hex & Co. (B, 924 m, https://directindex.org/r/hexnyc.com); Luckin Coffee (D, 930 m, https://directindex.org/r/luckincoffee.us); Koneko Cat Cafe (D, 1001 m, https://directindex.org/r/konekonyc.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Squarespace 65% (48% A or B, 7098 sites); Sites using Toast 74% (63% A or B, 1884 sites); This site 72.3%.

See what an AI agent reads on this site: https://directindex.org/r/borisandhorton.com/agent-view

## Businesses like Boris and Horton in New York cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in New York cafes and bars | 1612 | 46% | 30% | 72.3% |
| Built with Squarespace in New York cafes and bars | 403 | 67% | 46% | 72.3% |
| Using Toast in New York cafes and bars | 81 | 77% | 69% | 72.3% |
| Built with Squarespace and using Toast in New York cafes and bars | 27 | 77% | 70% | 72.3% |

The best of Built with Squarespace and using Toast in New York cafes and bars: Queen's Room (A 95%, https://directindex.org/r/queensroomnyc.com); Locksmith Bar (A 92.3%, https://directindex.org/r/locksmithbarnyc.com); Dullboy Bar (A 90.8%, https://directindex.org/r/dullboybar.com); Abilene (A 89.2%, https://directindex.org/r/abilenebarbrooklyn.com); In Common NYC Cafe (A 87.7%, https://directindex.org/r/incommonnyc.com).

With the two fixes above (Structured data is incomplete; Menu or price list is a PDF) the score would be about 87.7%: 72nd of 1,612 in New York cafes and bars, up from 413th.

## The direct record
What agents get for Boris and Horton, as JSON: https://directindex.org/api/direct/borisandhorton.com
- Book: none on record
- Order: https://www.toasttab.com/boris-horton-new-195-avenue-a/marketing-signup (vendor on own site: Toast; found by the scan of 2026-10-14, not yet tested)
- Menu: https://www.borisandhorton.com/s/MenuBundle-20250112.pdf (pdf; from the scan)
- Hours: Tu-Su 08:00-20:00 (closed now) (from OpenStreetMap)
- Phone: +1-212-510-8986
- Stable links that count: https://directindex.org/go/borisandhorton.com/order, https://directindex.org/go/borisandhorton.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/borisandhorton.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/borisandhorton.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=borisandhorton.com&force=1