# MOArt - Museo Orafo e Artigianato: Agent-Direct Score D (50.8%)

Site: https://www.borgorefici.eu/
Report: https://directindex.org/r/borgorefici.eu
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
MOArt - Museo Orafo e Artigianato is hard for agents to use.
An AI assistant can open MOArt - Museo Orafo e Artigianato's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +39081260500
- Address: Via Duca di San Donato, 73, 80133, Napoli

## Nearby, also direct
Places near MOArt - Museo Orafo e Artigianato that take a booking or an order on their own website, with no marketplace in between.
- Metropolitana-di-Napoli (310 m): https://directindex.org/r/naplespompeii.com
- Visite Guidate Napoli (420 m): https://directindex.org/r/livenapoli.com
- Lovely Amalfi Coast Tours (440 m): https://directindex.org/r/lovelyamalfitours.com
- Compagnia Marittima Meridionale (460 m): https://directindex.org/r/cmmna.it

## What to fix first
- **No ticket link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Naples, 24% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "MOArt - Museo Orafo e Artigianato",
  "url": "https://www.borgorefici.eu/",
  "telephone": "+39081260500",
  "address": "Via Duca di San Donato, 73, 80133, Napoli",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.84659,
    "longitude": 14.26391
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# MOArt - Museo Orafo e Artigianato

> organization in Via Duca di San Donato, 73, 80133, Napoli, Naples tours, attractions and museums. Phone +39081260500.

## About

- Website: https://www.borgorefici.eu/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
131 of 359 in Naples tours, attractions and museums. Top 36% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 84% | no |
| Publish the menu or price list as HTML | 41% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 86% | yes |
| Structured data with address, phone and hours | 5% | no |
| Have an llms.txt | 22% | no |

Nearest places in the index: Casa Vacanza "Europa" a Napoli (F, 165 m, https://directindex.org/r/europa90.com); Elena Invorio (F, 264 m, https://directindex.org/r/elenainvorio.com); Metropolitana-di-Napoli (C, 313 m, https://directindex.org/r/naplespompeii.com); Museo civico Gaetano Filangieri (B, 379 m, https://directindex.org/r/filangierimuseo.it); Vivaviaggi (D, 406 m, https://directindex.org/r/vivaviaggi.it); Visite Guidate Napoli (B, 418 m, https://directindex.org/r/livenapoli.com); Lovely Amalfi Coast Tours (B, 439 m, https://directindex.org/r/lovelyamalfitours.com); Relaxing Tours (F, 445 m, https://directindex.org/r/relaxingtours.it); Bluewings Tour Operator (F, 453 m, https://directindex.org/r/bluewings.it); Compagnia Marittima Meridionale (C, 457 m, https://directindex.org/r/cmmna.it).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/borgorefici.eu/agent-view

## Businesses like MOArt - Museo Orafo e Artigianato in Naples tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Naples tours, attractions and museums | 359 | 43% | 8% | 50.8% |
| Sites built with WordPress in Naples tours, attractions and museums | 150 | 52% | 14% | 50.8% |

The best of the sites built with WordPress in Naples tours, attractions and museums: Campaniaguide.it (A 86.2%, https://directindex.org/r/campaniaguide.it); RMS Rent & Mobility Solutions - Brand Agency Ayvens Napoli (A 86.2%, https://directindex.org/r/rmsolutions.it); Sol Y Mar (A 86.2%, https://directindex.org/r/solymarviaggi.com); Autovia Ecovia Napoli Aeroporto (B 84.6%, https://directindex.org/r/autovia.it); Museo archeologico nazionale di Napoli (B 84.6%, https://directindex.org/r/museoarcheologiconapoli.it).

With the three fixes above (No ticket link on the website; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 359 in Naples tours, attractions and museums.

## The direct record
What agents get for MOArt - Museo Orafo e Artigianato, as JSON: https://directindex.org/api/direct/borgorefici.eu
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +39081260500

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/borgorefici.eu
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/borgorefici.eu/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/borgorefici.eu/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=borgorefici.eu&force=1
