# Willy Bogner GmbH: Agent-Direct Score C (61.5%)

Site: https://www.bogner.com/
Report: https://directindex.org/r/bogner.com
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Willy Bogner GmbH is partly visible to agents.
An AI assistant can open Willy Bogner GmbH's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://www.bogner.com/en-us/s/orders/92.html (on the business's own site)
- Phone: 089436060
- Address: Neumarkter Str. 75, 81673, München
- Languages: German, English, French, Dutch

## Nearby, also direct
Places near Willy Bogner GmbH that take a booking or an order on their own website, with no marketplace in between.
- Holidaycheck Group Ag (120 m): https://directindex.org/r/holidaycheckgroup.com
- Deutsche Pharmazeutische Gesellschaft e.V. Landesgr. Bayern (460 m): https://directindex.org/r/dphg.de
- Manatapu Gmbh (510 m): https://directindex.org/r/manatapu.de
- Berger's Reisen (700 m): https://directindex.org/r/holidayland.de

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Willy Bogner GmbH",
  "url": "https://www.bogner.com/",
  "telephone": "089436060",
  "address": "Neumarkter Str. 75, 81673, München",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.1323424,
    "longitude": 11.6258385
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.bogner.com/en-us/s/orders/92.html",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
208 of 736 in Munich tours, attractions and museums. Top 28% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 18% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 4% | no |
| Have an llms.txt | 33% | yes |

Nearest places in the index: Holidaycheck Group Ag (C, 122 m, https://directindex.org/r/holidaycheckgroup.com); CWT München (D, 174 m, https://directindex.org/r/mycwt.com); Clinics Collection Munich (F, 259 m, https://directindex.org/r/com.de); La-ra Reisen (F, 259 m, https://directindex.org/r/la-ra.de); Deutsche Pharmazeutische Gesellschaft e.V. Landesgr. Bayern (C, 457 m, https://directindex.org/r/dphg.de); Manatapu Gmbh (C, 506 m, https://directindex.org/r/manatapu.de); Monika Schmid (F, 561 m, https://directindex.org/r/wm-vip-shuttle.de); Steinbock Bergtouren (F, 571 m, https://directindex.org/r/steinbock-bergtouren.de); Wohnforum München gemeinnützige GmbH Netzwerk Isareck (D, 661 m, https://directindex.org/r/wohnforum.net); Berger's Reisen (B, 704 m, https://directindex.org/r/holidayland.de).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/bogner.com/agent-view

## Businesses like Willy Bogner GmbH in Munich tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Munich tours, attractions and museums | 736 | 46% | 13% | 61.5% |

The best of the businesses of the same kind in Munich tours, attractions and museums: Stanglmeier Touristik GmbH & Co. KG (A 89.2%, https://directindex.org/r/stanglmeier.de); The Local Experience (A 89.2%, https://directindex.org/r/the-local-experience.com); Gray Line Munich Daytrips (A 87.7%, https://directindex.org/r/munichdaytrips.com); Ruppert Brasil (A 87.5%, https://directindex.org/r/ruppertbrasil.de); Radius Tours GmbH (B 84.6%, https://directindex.org/r/radiustours.com).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 95.4%, which would be first of 736 in Munich tours, attractions and museums.

## The direct record
What agents get for Willy Bogner GmbH, as JSON: https://directindex.org/api/direct/bogner.com
- Book: none on record
- Order: https://www.bogner.com/en-us/s/orders/92.html (own site; found by the scan of 2026-10-20, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: 089436060
- Stable links that count: https://directindex.org/go/bogner.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/bogner.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/bogner.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bogner.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bogner.com&force=1