# Blue Marlin Fish n Chips: Agent-Direct Score B (73.8%)

Site: http://bluemarlincs.com.au/
Report: https://directindex.org/r/bluemarlincs.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Blue Marlin Fish n Chips is mostly ready for agents.
An AI assistant can open Blue Marlin Fish n Chips's website. What Blue Marlin Fish n Chips offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly, through Square.

## Direct links
- Order directly: https://blue-marlin.square.site/ (through square acting for the business)
- Menu: https://www.bluemarlincs.com.au/s/BM_MenuUpdate_2025.pdf
- Phone: +61393605671

## What to fix first
- Prices: 4 prices on the site, the middle one A$21.99

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one A$21.99.** In Melbourne, the middle price of comparable sites that show prices is A$19.00.

- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Blue Marlin Fish n Chips",
  "url": "http://bluemarlincs.com.au/",
  "telephone": "+61393605671",
  "address": "13-15 Lake St, 3023, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.73295096,
    "longitude": 144.74143691
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://blue-marlin.square.site/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Blue Marlin Fish n Chips

> local business (fish and chips) in 13-15 Lake St, 3023, Melbourne, Melbourne. Phone +61393605671.

## Book or order directly

- Order: https://blue-marlin.square.site/ (through square acting for the business)
- Menu: https://www.bluemarlincs.com.au/s/BM_MenuUpdate_2025.pdf

## About

- Website: http://bluemarlincs.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** no address, phone or hours in it
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
969 of 4399 in Melbourne. Top 22% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 91% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 51% | no |
| Have an llms.txt | 27% | no |

Nearest places in the index: Caroline Seafood (B, 136 m, https://directindex.org/r/foodandwinewithlove.com.au); Caroline Thai Cuisine (B, 145 m, https://directindex.org/r/carolinethai.com.au); Toscanini's Cafe and European Restaurant and Gelato Bar (F, 184 m, https://directindex.org/r/halaladvisor.online); Mandolin Restaurant and Venue (B, 285 m, https://directindex.org/r/mandolinau.com); Miss Caroline (C, 322 m, https://directindex.org/r/westwatershotel.com.au); Zayn's BBQ House (B, 424 m, https://directindex.org/r/zaynsbbqhouse.com.au); GIA Cafe & Restaurant (C, 432 m, https://directindex.org/r/giasuperstore.com.au); Izumi Caroline Springs Japanese Restaurant and Bar (A, 439 m, https://directindex.org/r/izumics.com.au); Priya Indian Cuisine (A, 474 m, https://directindex.org/r/priyaindiancuisine.com.au); Silog (F, 1021 m, https://directindex.org/r/silogshop.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Melbourne and named 56 places. Blue Marlin Fish n Chips wasn't one of them. See who was named: https://directindex.org/city/melbourne/recommended


Compared with its peers: Sites built with Squarespace 65% (49% A or B, 11547 sites); Sites using Square 65% (41% A or B, 1644 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/bluemarlincs.com.au/agent-view

## Businesses like Blue Marlin Fish n Chips in Melbourne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne | 4399 | 56% | 32% | 73.8% |
| Sites built with Squarespace in Melbourne | 574 | 73% | 61% | 73.8% |
| Sites using Square in Melbourne | 132 | 73% | 58% | 73.8% |
| Sites built with Squarespace and using Square in Melbourne | 50 | 78% | 74% | 73.8% |

The best of the sites built with Squarespace and using Square in Melbourne: Elchi (A 100%, https://directindex.org/r/elchirestaurant.com.au); Mr Vincenzo's Restaurant & Wine Bar (A 100%, https://directindex.org/r/mrvincenzos.com); 360Q (A 93.8%, https://directindex.org/r/360q.com.au); Harley and Rose (A 93.8%, https://directindex.org/r/harleyandrose.net.au); Romo Pizza Bar (A 93.8%, https://directindex.org/r/romopizzabar.com.au).

With the two fixes above (Structured data is incomplete; Menu or price list is a PDF), the score would be about 87.7%. That would be 387th of 4,399 in Melbourne, up from 969th.

## The direct record
What agents get for Blue Marlin Fish n Chips, as JSON: https://directindex.org/api/direct/bluemarlincs.com.au
- Book: none on record
- Order: https://blue-marlin.square.site/ (vendor on own site: Square; found by the scan of 2026-10-18, not yet tested)
- Menu: https://www.bluemarlincs.com.au/s/BM_MenuUpdate_2025.pdf (pdf; from the scan)
- Hours: none on record
- Phone: +61393605671
- Stable links that count: https://directindex.org/go/bluemarlincs.com.au/order, https://directindex.org/go/bluemarlincs.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 13 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/bluemarlincs.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bluemarlincs.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bluemarlincs.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bluemarlincs.com.au&force=1
