# Blockhead & Co: Agent-Direct Score C (64.6%)

Site: http://www.blockheadstudio.com.au/
Report: https://directindex.org/r/blockheadco.com.au
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Blockhead & Co is partly visible to agents.
An AI assistant can open Blockhead & Co's website. What Blockhead & Co offers is on another site. To book or order, it is sent to Fresha, a marketplace.

## Direct links
- Phone: +61280958000

## What to fix first
- Prices: 4 prices on the site, the middle one A$50.00

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one A$50.00.** In Sydney, the middle price of comparable sites that show prices is A$90.00.

- **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Price list of services is on another site.** (+5 points) The link goes to fresha.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Blockhead & Co",
  "url": "http://www.blockheadstudio.com.au/",
  "telephone": "+61280958000",
  "address": "Unit 1/230 Oxford St, 2022, Sydney",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -33.8903798,
    "longitude": 151.24302858
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
1132 of 3571 in Sydney hairdressers and beauty salons. Top 32% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 19% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | yes |
| Structured data with address, phone and hours | 21% | no |
| Have an llms.txt | 48% | yes |

Nearest places in the index: Gestalt Hair Studio (C, 63 m, https://directindex.org/r/gestalthairstudio.com.au); Miettas Salon (D, 94 m, https://directindex.org/r/miettassalon.com.au); Brandon Raynor's Massage & Natural Therapies School (B, 157 m, https://directindex.org/r/raynormassage.com); Blondies On Woollahra (C, 217 m, https://directindex.org/r/blondieshair.com.au); Sabiha (F, 247 m, https://directindex.org/r/sabiha.com.au); Perfect Hairdressing (B, 270 m, https://directindex.org/r/perfecthairdressing.com.au); La Peche Nails and Academy (F, 277 m, https://directindex.org/r/lapechenailsandacademyau.com); Privée Clinic (B, 284 m, https://directindex.org/r/privee.com.au); ReHub Wellness (F, 284 m, https://directindex.org/r/rehub.au); Bondi Junction Cosmetic Clinic (F, 302 m, https://directindex.org/r/cosmeticclinic.net.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 49% (24% A or B, 10627 sites); Sites using Fresha 49% (1% A or B, 300 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/blockheadco.com.au/agent-view

## Businesses like Blockhead & Co in Sydney hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Sydney hairdressers and beauty salons | 3571 | 54% | 28% | 64.6% |
| Sites built with Wix in Sydney hairdressers and beauty salons | 520 | 66% | 45% | 64.6% |
| Sites using Fresha in Sydney hairdressers and beauty salons | 189 | 51% | 5% | 64.6% |
| Sites built with Wix and using Fresha in Sydney hairdressers and beauty salons | 37 | 54% | 3% | 64.6% |

The best of the sites built with Wix and using Fresha in Sydney hairdressers and beauty salons: Escarla Hair (B 72.3%, https://directindex.org/r/escarla.com.au); 3Sixty Hair (C 64.6%, https://directindex.org/r/3sixtyhair.com); Absolute Hair Design (C 64.6%, https://directindex.org/r/absolutehairdesign.com.au); Bodyology (C 64.6%, https://directindex.org/r/bodyology.com.au); Brenda's Beauty Bar (C 64.6%, https://directindex.org/r/brendasbeautybar.org).

With the three fixes above (Appointments only through fresha; Price list of services is on another site; Structured data is incomplete), the score would be about 95.4%, which would be first of 3,571 in Sydney hairdressers and beauty salons.

## The direct record
What agents get for Blockhead & Co, as JSON: https://directindex.org/api/direct/blockheadco.com.au
- Book: none on record
- Order: none on record
- Menu: https://www.fresha.com/a/blockhead-salon-bondi-junction-230-oxford-street-baqmrgod/all-offer?menu=true (external; from the scan)
- Hours: none on record
- Phone: +61280958000
- Stable links that count: https://directindex.org/go/blockheadco.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 14 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/blockheadco.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/blockheadco.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/blockheadco.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=blockheadco.com.au&force=1