# Black Rifle Coffee Company: Agent-Direct Score F (38.5%)

Site: https://www.blackriflecoffee.com/
Report: https://directindex.org/r/blackriflecoffee.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Black Rifle Coffee Company is largely invisible to agents.
An AI assistant can open Black Rifle Coffee Company's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Address: South 500 West 1144 84101 Salt Lake City
- Hours, from OpenStreetMap: Mon–Fri 08:00–17:00; Sat 08:00–13:00; Sun closed
- Prices: 196 prices on the site, the middle one $17.99

## Nearby, also direct
Places near Black Rifle Coffee Company that take a booking or an order on their own website, with no marketplace in between.
- Roots Coffee & Co. (1 km): https://directindex.org/r/rootscoffeeutah.com
- Azúcar Cafécito Bar (1.5 km): https://directindex.org/r/azucarcafeutah.com
- Luna Coffee and Crystals (1.5 km): https://directindex.org/r/lunacoffeeandcrystalsslc.com
- Honeysuckle Coffee Company (1.6 km): https://directindex.org/r/thehoneysucklecoffeeco.com
- Millcreek Coffee Roasters (1.7 km): https://directindex.org/r/millcreekcoffee.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **196 prices on the landing page, the middle one $17.99.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Black Rifle Coffee Company",
  "url": "https://www.blackriflecoffee.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South 500 West 1144",
    "postalCode": "84101",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7441225,
    "longitude": -111.9057888
  },
  "openingHours": "Mo-Fr 08:00-17:00; Sa 08:00-13:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "13:00"
    }
  ],
  "servesCuisine": [
    "coffee shop"
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
90 of 115 in Salt Lake City cafes and bars. Top 78% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 83% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 58% | no |
| Have an llms.txt | 17% | yes |

Nearest places with a similar menu: Blue Copper Coffee Room (D, 995 m, https://directindex.org/r/bluecopperslc.com); Roots Coffee & Co. (A, 1032 m, https://directindex.org/r/rootscoffeeutah.com); Azúcar Cafécito Bar (B, 1476 m, https://directindex.org/r/azucarcafeutah.com); Luna Coffee and Crystals (B, 1539 m, https://directindex.org/r/lunacoffeeandcrystalsslc.com); Starbucks (F, 1560 m, https://directindex.org/r/starbucks.com); Honeysuckle Coffee Company (D, 1572 m, https://directindex.org/r/thehoneysucklecoffeeco.com); Millcreek Coffee Roasters (C, 1738 m, https://directindex.org/r/millcreekcoffee.com); All Purpose Bakehouse (C, 1961 m, https://directindex.org/r/apbakehouse.com); Loki Coffee (A, 2147 m, https://directindex.org/r/lokicoffeeco.com); The Rose Establishment (C, 2241 m, https://directindex.org/r/theroseestb.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Salt Lake City cafes and bars and named 48 places. Black Rifle Coffee Company wasn't one of them. See who was named: https://directindex.org/city/salt-lake-city-cafes-bars/recommended


Compared with its peers: Sites built with Shopify 47% (23% A or B, 13001 sites); This site 38.5%.

See what an AI agent reads on this site: https://directindex.org/r/blackriflecoffee.com/agent-view

## Businesses like Black Rifle Coffee Company in Salt Lake City cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City cafes and bars | 115 | 61% | 39% | 38.5% |
| Sites built with Shopify in Salt Lake City cafes and bars | 15 | 53% | 20% | 38.5% |

The best of the sites built with Shopify in Salt Lake City cafes and bars: The Coffee Bean & Tea Leaf (B 81.3%, https://directindex.org/r/coffeebean.com); Hugo Coffee (B 73.8%, https://directindex.org/r/hugo.coffee); JJ Coffee Co (B 73.8%, https://directindex.org/r/jjcoffee.co); Millcreek Coffee Roasters (C 67.7%, https://directindex.org/r/millcreekcoffee.com); Bewilder Brewing (C 64.6%, https://directindex.org/r/bewilderbrewing.com).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 95.4%. That would be 6th of 115 in Salt Lake City cafes and bars, up from 90th.

This site appears in 3 cities (3 places on blackriflecoffee.com). https://directindex.org/brand/blackriflecoffee.com

## The direct record
What agents get for Black Rifle Coffee Company, as JSON: https://directindex.org/api/direct/blackriflecoffee.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 08:00-17:00; Sa 08:00-13:00 (closed now) (from OpenStreetMap)
- Phone: none on record

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/blackriflecoffee.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/blackriflecoffee.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/blackriflecoffee.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=blackriflecoffee.com&force=1