# Lapworth Museum of Geology: Agent-Direct Score D (44.6%) Site: https://www.birmingham.ac.uk/facilities/lapworth-museum/index.aspx Report: https://directindex.org/r/birmingham.ac.uk Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.) Lapworth Museum of Geology is hard for agents to use. ## Direct links - Phone: +44 121 414 3344 ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Tickets only through eventbrite.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Eventbrite's terms do not allow agents; a direct form on your own site would.** (+12 points) Eventbrite's terms of service (20 August 2025), section 13.1: users agree not to scrape, crawl or employ any automated means to extract data from the sites; the separate API terms cover developer apps, not agent booking. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/. An agent that books or orders there acts against the vendor's terms; a form or booking page on your own domain has no such limit. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Lapworth Museum of Geology > museum in University of Birmingham B15 2TT Birmingham, Birmingham tours, attractions and museums. Phone +44 121 414 3344. ## Opening hours Jan-Aug: Mo-Fr 10:00-17:00; Jan-Aug: Sa,Su 12:00-17:00; Sep-Dec: Mo-Fr 10:00-16:00; Sep-Dec: Sa,Su 12:00-17:00 ## About - Website: https://www.birmingham.ac.uk/facilities/lapworth-museum/index.aspx - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response. ## Since the scan of 2026-10-14 (D then) - Fixed: No booking or ordering path at all - New: Booking only through a marketplace; The booking vendor's terms did not allow agents ## Where it stands 15 of 24 in Birmingham tours, attractions and museums. Top 63% of the sites scanned in this index. | What the top tenth of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 10% | no | | Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes | | Structured data with address, phone and hours | 0% | no | | Have an llms.txt | 0% | no | Nearest places in the index: The Barber Institute of Fine Arts (D, 331 m, https://directindex.org/r/barber.org.uk); Vodbull UK (C, 344 m, https://directindex.org/r/vodbull.com); Selly Manor Museum (D, 2054 m, https://directindex.org/r/sellymanormuseum.org.uk); Cadbury World (C, 2145 m, https://directindex.org/r/cadburyworld.co.uk); Bournville Carillon (F, 2213 m, https://directindex.org/r/atspace.org); Roundhouse Birmingham (C, 3432 m, https://directindex.org/r/roundhousebirmingham.org.uk); Back To Backs (C, 3657 m, https://directindex.org/r/nationaltrust.org.uk). ## What assistants answer Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included. Score over 2 scans since 2026-10-14: 2026-10-14 43%, 2026-10-14 45%. Against its peers: Sites using Eventbrite 54% (20% A or B, 45 sites); This site 44.6%. See what an AI agent reads on this site: https://directindex.org/r/birmingham.ac.uk/agent-view ## Businesses like Lapworth Museum of Geology in Birmingham tours, attractions and museums | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Same kind in Birmingham tours, attractions and museums | 24 | 47% | 17% | 44.6% | | Using Eventbrite in Birmingham tours, attractions and museums | 1 | 45% | 0% | 44.6% | The best of Same kind in Birmingham tours, attractions and museums: Thinktank Birmingham Science Museum (B 82.5%, https://directindex.org/r/birminghammuseums.org.uk); Kuoni (B 80%, https://directindex.org/r/kuoni.co.uk); West Midlands Police Museum (B 78.8%, https://directindex.org/r/west-midlands.police.uk); The Pen Museum (B 71.3%, https://directindex.org/r/penmuseum.org.uk); Back To Backs (C 68.8%, https://directindex.org/r/nationaltrust.org.uk). With the three fixes above (No structured data for the business; Tickets only through eventbrite; Eventbrite's terms do not allow agents; a direct form on your own site would) the score would be about 100%: first of 24 in Birmingham tours, attractions and museums. ## The direct record What agents get for Lapworth Museum of Geology, as JSON: https://directindex.org/api/direct/birmingham.ac.uk - Book: none on record - Order: none on record - Menu: none on record - Hours: Jan-Aug: Mo-Fr 10:00-17:00; Jan-Aug: Sa,Su 12:00-17:00; Sep-Dec: Mo-Fr 10:00-16:00; Sep-Dec: Sa,Su 12:00-17:00 (from OpenStreetMap) - Phone: +44 121 414 3344 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured - Vendor terms for agents, Eventbrite: No. Eventbrite's terms of service (20 August 2025), section 13.1: users agree not to scrape, crawl or employ any automated means to extract data from the sites; the separate API terms cover developer apps, not agent booking. Read 2026-10-15: https://www.eventbrite.com/help/en-us/articles/251210/eventbrite-terms-of-service/ Not measured at this scan; the next scan measures it. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/birmingham.ac.uk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Deep report: https://directindex.org/r/birmingham.ac.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=birmingham.ac.uk&force=1