# Big Willie's Sports Bar & Grill: Agent-Direct Score D (50.8%)

Site: https://bigwillieslounge.com/
Report: https://directindex.org/r/bigwilliessportsbar.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Big Willie's Sports Bar & Grill is hard for agents to use.
AI assistants can't open Big Willie's Sports Bar & Grill's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://bigwilliessportsbar.com/fun-bus-tickets (on the business's own site)
- Menu: https://bigwilliessportsbar.com/menu
- Phone: +1-801-463-4996
- Address: 1717 South Main Street, Salt Lake City, UT 84115
- Hours, from OpenStreetMap: Mon–Sun 10:00–01:00

## Nearby, also direct
Places near Big Willie's Sports Bar & Grill that take a booking or an order on their own website, with no marketplace in between.
- Honeysuckle Coffee Company (220 m): https://directindex.org/r/thehoneysucklecoffeeco.com
- Aces High Saloon (270 m): https://directindex.org/r/aceshighsaloon.com
- Luna Coffee and Crystals (420 m): https://directindex.org/r/lunacoffeeandcrystalsslc.com
- Piper Down (470 m): https://directindex.org/r/piperdownpub.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "Big Willie's Sports Bar & Grill",
  "url": "https://bigwillieslounge.com/",
  "telephone": "+1-801-463-4996",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1717 South Main Street",
    "postalCode": "84115",
    "addressLocality": "Salt Lake City",
    "addressRegion": "UT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7331471,
    "longitude": -111.8906079
  },
  "openingHours": "Mo-Su 10:00-01:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "01:00"
    }
  ],
  "acceptsReservations": "https://bigwilliessportsbar.com/fun-bus-tickets",
  "hasMenu": "https://bigwilliessportsbar.com/menu",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://bigwilliessportsbar.com/fun-bus-tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (LocalBusiness).** address
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
Not ranked yet in Salt Lake City cafes and bars.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 83% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 58% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: Honeysuckle Coffee Company (D, 222 m, https://directindex.org/r/thehoneysucklecoffeeco.com); Aces High Saloon (F, 269 m, https://directindex.org/r/aceshighsaloon.com); Luna Coffee and Crystals (B, 420 m, https://directindex.org/r/lunacoffeeandcrystalsslc.com); Piper Down (A, 473 m, https://directindex.org/r/piperdownpub.com); Space Tea (F, 1370 m, https://directindex.org/r/spaceteaslc.com); Paxton Pub (F, 1461 m, https://directindex.org/r/paxtonpub.com); Picnic Cafe (D, 1468 m, https://directindex.org/r/picnicslc.com); Black Rifle Coffee Company (F, 1768 m, https://directindex.org/r/blackriflecoffee.com); HK Brewing Collective (C, 1768 m, https://directindex.org/r/hkbrewing.com); Bar a Vin (F, 1801 m, https://directindex.org/r/baravinslc.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Salt Lake City cafes and bars and named 48 places. Big Willie's Sports Bar & Grill wasn't one of them. See who was named: https://directindex.org/city/salt-lake-city-cafes-bars/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 35% (9% A or B, 7569 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/bigwilliessportsbar.com/agent-view

## Businesses like Big Willie's Sports Bar & Grill in Salt Lake City cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with GoDaddy Website Builder in Salt Lake City cafes and bars | 1 | 51% | 0% | 50.8% |

## The direct record
What agents get for Big Willie's Sports Bar & Grill, as JSON: https://directindex.org/api/direct/bigwilliessportsbar.com
- Book: https://bigwilliessportsbar.com/fun-bus-tickets (own site; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: https://bigwilliessportsbar.com/menu (html_page; from the scan)
- Hours: Mo-Su 10:00-01:00 (open now) (from OpenStreetMap)
- Phone: +1-801-463-4996
- Stable links that count: https://directindex.org/go/bigwilliessportsbar.com/book, https://directindex.org/go/bigwilliessportsbar.com/menu
- Agents and people followed 2 direct links to this business this month (2 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 18 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bigwilliessportsbar.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bigwilliessportsbar.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bigwilliessportsbar.com&force=1