# Bier-Esel: Agent-Direct Score B (74.9%)

Site: https://www.bier-esel.com/
Report: https://directindex.org/r/bier-esel.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Bier-Esel is mostly ready for agents.

## Direct links
- Book directly: https://www.opentable.de/widget/reservation/loader?rid=292032&type=standard&theme=standard&color=2&dark=false&iframe=true&domain=de&lang=de-DE&newtab=true&ot_source=Restaurant%20website (through opentable acting for the business)
- Menu: https://www.bier-esel.com/english/menu/
- Phone: +49 221 2576090

## What to fix first
- **Structured data is incomplete.** (+5 points) Missing: address, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Live fetches as PerplexityBot (http_503) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Bier-Esel",
  "url": "https://www.bier-esel.com/",
  "telephone": "+49 221 2576090",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Breite Straße 114",
    "postalCode": "50667",
    "addressLocality": "Köln",
    "addressCountry": "DE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 50.9388896,
    "longitude": 6.9461822
  },
  "openingHours": "Mo 16:00-21:30, Tu-Th 12:00-21:30, Fr-Sa 12:00-22:00, Su off",
  "servesCuisine": [
    "regional"
  ],
  "acceptsReservations": "https://www.opentable.de/widget/reservation/loader?rid=292032&#038;type=standard&#038;theme=standard&#038;color=2&#038;dark=false&#038;iframe=true&#038;domain=de&#038;lang=de-DE&#038;newtab=true&#038;ot_source=Restaurant%20website",
  "hasMenu": "https://www.bier-esel.com/english/menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.opentable.de/widget/reservation/loader?rid=292032&#038;type=standard&#038;theme=standard&#038;color=2&#038;dark=false&#038;iframe=true&#038;domain=de&#038;lang=de-DE&#038;newtab=true&#038;ot_source=Restaurant%20website",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Bier-Esel

> restaurant (regional) in Breite Straße 114 50667 Köln, Cologne. Phone +49 221 2576090.

## Book or order directly

- Book: https://www.opentable.de/widget/reservation/loader?rid=292032&#038;type=standard&#038;theme=standard&#038;color=2&#038;dark=false&#038;iframe=true&#038;domain=de&#038;lang=de-DE&#038;newtab=true&#038;ot_source=Restaurant%20website (through opentable acting for the business)
- Menu: https://www.bier-esel.com/english/menu/

## Opening hours

Mo 16:00-21:30, Tu-Th 12:00-21:30, Fr-Sa 12:00-22:00, Su off

## About

- Website: https://www.bier-esel.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** phone
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Booking through opentable on your own domain.** No marketplace commission, and the guest stays yours.
- **OpenTable lets agents act only through its partners.** OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms. An assistant that is not a partner cannot finish the step there; a direct path on your own domain works for all of them.

## Where it stands
136 of 999 in Cologne. Top 14% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 89% | yes |
| Publish the menu or price list as HTML | 83% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 24% | no |

Nearest places with a similar menu: Heising und Adelmann (C, 354 m, https://directindex.org/r/heising-und-adelmann.de); Brauerei Päffgen (B, 370 m, https://directindex.org/r/paeffgen-koelsch.de); Wilma Wunder (C, 425 m, https://directindex.org/r/wilma-wunder.de); Lederer (A, 729 m, https://directindex.org/r/lederer.koeln); Brauhaus Früh am Dom (C, 761 m, https://directindex.org/r/frueh-am-dom.de); Gaffel am Dom (A, 817 m, https://directindex.org/r/gaffelamdom.de); Brauhaus Sion (A, 919 m, https://directindex.org/r/brauhaus-sion.de); Gilden im Zims “Heimat kölscher Helden” (A, 989 m, https://directindex.org/r/zims.de); Brauhaus zum Prinzen (A, 1005 m, https://directindex.org/r/zum-prinzen.com); MaiBeck (D, 1104 m, https://directindex.org/r/maibeck-fuerdich.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); Sites using OpenTable 67% (42% A or B, 1440 sites); This site 74.9%.

See what an AI agent reads on this site: https://directindex.org/r/bier-esel.com/agent-view

## Businesses like Bier-Esel in Cologne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Cologne | 999 | 50% | 24% | 74.9% |
| Built with WordPress in Cologne | 377 | 62% | 35% | 74.9% |
| Using OpenTable in Cologne | 23 | 62% | 30% | 74.9% |
| Built with WordPress and using OpenTable in Cologne | 11 | 64% | 45% | 74.9% |

The best of Built with WordPress and using OpenTable in Cologne: Ito (B 78.5%, https://directindex.org/r/ito-restaurant.de); Herzogenhof (B 73.8%, https://directindex.org/r/herzogenhof-odenthal.de); La Société (B 72.3%, https://directindex.org/r/restaurant-lasociete.de); Claudio (B 70.8%, https://directindex.org/r/claudio-ristorante.de); Artistanbul (C 63.1%, https://directindex.org/r/artistanbul-restaurant.de).

With the two fixes above (Structured data is incomplete; The server turns AI crawlers away at the door) the score would be about 87.7%: 49th of 999 in Cologne, up from 136th.

## The direct record
What agents get for Bier-Esel, as JSON: https://directindex.org/api/direct/bier-esel.com
- Book: https://www.opentable.de/widget/reservation/loader?rid=292032&#038;type=standard&#038;theme=standard&#038;color=2&#038;dark=false&#038;iframe=true&#038;domain=de&#038;lang=de-DE&#038;newtab=true&#038;ot_source=Restaurant%20website (vendor on own site: OpenTable; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://www.bier-esel.com/english/menu/ (html_page; from the scan)
- Hours: Mo 16:00-21:30, Tu-Th 12:00-21:30, Fr-Sa 12:00-22:00, Su off (from OpenStreetMap)
- Phone: +49 221 2576090
- Stable links that count: https://directindex.org/go/bier-esel.com/book, https://directindex.org/go/bier-esel.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, OpenTable: Partners only. OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 17 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/bier-esel.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/bier-esel.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bier-esel.com&force=1