# Bernisches Historisches Museum: Agent-Direct Score C (56.3%)

Site: https://www.bhm.ch
Report: https://directindex.org/r/bhm.ch
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Bernisches Historisches Museum is partly visible to agents.
An AI assistant can open Bernisches Historisches Museum's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://www.bhm.ch/en/collections/photo-orders (on the business's own site)
- Phone: +41 31 350 77 11
- Address: Helvetiaplatz 5 3005 Bern
- Hours, from OpenStreetMap · Overture Maps: Mon closed; Tue–Sun 10:00–17:00
- Languages: English

## Nearby, also direct
Places near Bernisches Historisches Museum that take a booking or an order on their own website, with no marketplace in between.
- Schweizer Schützenmuseum (50 m): https://directindex.org/r/schuetzenmuseum.ch
- Museum für Kommunikation (140 m): https://directindex.org/r/mfk.ch
- Einsteinhaus (530 m): https://directindex.org/r/einstein-bern.ch

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Bernisches Historisches Museum",
  "url": "https://www.bhm.ch",
  "telephone": "+41 31 350 77 11",
  "email": "info@bhm.ch",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Helvetiaplatz 5",
    "postalCode": "3005",
    "addressLocality": "Bern"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 46.9429679,
    "longitude": 7.4491998
  },
  "openingHours": "Tu-Su 10:00-17:00; Mo off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.bhm.ch/en/collections/photo-orders",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Bernisches Historisches Museum

> museum in Helvetiaplatz 5 3005 Bern, Bern tours, attractions and museums. Phone +41 31 350 77 11.

## Book or order directly

- Order: https://www.bhm.ch/en/collections/photo-orders (on the business's own site)

## Opening hours

Tu-Su 10:00-17:00; Mo off

## About

- Website: https://www.bhm.ch
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
23 of 66 in Bern tours, attractions and museums. Top 35% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 60% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Schweizer Schützenmuseum (C, 52 m, https://directindex.org/r/schuetzenmuseum.ch); Naturhistorisches Museum (D, 116 m, https://directindex.org/r/nmbe.ch); Museum für Kommunikation (C, 140 m, https://directindex.org/r/mfk.ch); Alpines Museum der Schweiz (F, 145 m, https://directindex.org/r/alps.museum); Kunsthalle Bern (F, 146 m, https://directindex.org/r/kunsthallebern.ch); Einsteinhaus (D, 527 m, https://directindex.org/r/einstein-bern.ch); ltur (C, 554 m, https://directindex.org/r/ltur.com); Klingende Sammlung (F, 568 m, https://directindex.org/r/klingende-sammlung.ch); CCS - Motoryachting (D, 569 m, https://directindex.org/r/ccs-motoryachting.ch); Klingendes Museum Bern (F, 573 m, https://directindex.org/r/klingendes-museum-bern.ch).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (ChatGPT, Gemini); "A bike tour of the city for a family with kids, book for Saturday." (ChatGPT); "A private guide for half a day with the family, how do I book one?" (Gemini)


See what an AI agent reads on this site: https://directindex.org/r/bhm.ch/agent-view

## Named by ChatGPT and Gemini for 3 questions, including "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" in Bern tours, attractions and museums, October 2026
- "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (2026-10-22): ChatGPT with a link to this site; Gemini by name, without a link. https://directindex.org/city/bern-tours/recommended/museum-tickets
- "A bike tour of the city for a family with kids, book for Saturday." (2026-10-22): ChatGPT with a link to this site. https://directindex.org/city/bern-tours/recommended/bike-tour
- "A private guide for half a day with the family, how do I book one?" (2026-10-22): Gemini by name, without a link. https://directindex.org/city/bern-tours/recommended/private-guide
Named by 2 of 2 assistants asked. Badge: https://directindex.org/badge/named/bhm.ch.svg

## Businesses like Bernisches Historisches Museum in Bern tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Bern tours, attractions and museums | 66 | 46% | 5% | 56.3% |

The best of the businesses of the same kind in Bern tours, attractions and museums: railtour suisse sa (B 80%, https://directindex.org/r/railtour.ch); ESL – Sprachaufenthalte | Bern (B 78.5%, https://directindex.org/r/esl.ch); Stiftung Bernmobil Historique (B 73.8%, https://directindex.org/r/bernmobil-historique.ch); Linguista Sprachaufenthalte Bern (C 66.2%, https://directindex.org/r/linguista.ch); Nord-Adventure (C 66.2%, https://directindex.org/r/nord-adventure.ch).

With the three fixes above (No structured data for the business; No tickets and prices found; Almost no text without JavaScript), the score would be about 86.3%, which would be first of 66 in Bern tours, attractions and museums.

## The direct record
What agents get for Bernisches Historisches Museum, as JSON: https://directindex.org/api/direct/bhm.ch
- Book: none on record
- Order: https://www.bhm.ch/en/collections/photo-orders (own site; found by the scan of 2026-10-16, not yet tested)
- Menu: none on record
- Hours: Tu-Su 10:00-17:00; Mo off (closed now) (from OpenStreetMap)
- Phone: +41 31 350 77 11
- Stable links that count: https://directindex.org/go/bhm.ch/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 0 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/bhm.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/bhm.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bhm.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bhm.ch&force=1