# Beyond Male Grooming: Agent-Direct Score F (21.5%)

Site: https://beyondmalegrooming.nl/
Report: https://directindex.org/r/beyondmalegrooming.nl
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Beyond Male Grooming is largely invisible to agents.
AI assistants cannot open the website of Beyond Male Grooming, so they rely on what other sites say about it.

## Direct links
- Phone: +31704062177

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (http_403); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments only through treatwell.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Price list of services lives on another site.** (+5 points) The link points to treatwell.nl, so the credit and the traffic go there. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Beyond Male Grooming",
  "url": "https://beyondmalegrooming.nl/",
  "telephone": "+31704062177",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Theresiastraat 312",
    "postalCode": "2593AZ",
    "addressLocality": "'s-Gravenhage"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.088278,
    "longitude": 4.3413008
  },
  "openingHours": "Tu-Sa 09:00-19:00; Su 11:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "17:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Organization).** but without address, phone or hours

## Where it stands
168 of 184 in The Hague hairdressers and beauty salons. Top 91% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 26% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 95% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: La Martina (F, 304 m, https://directindex.org/r/kapsalonlamartina.nl); L'Aiglon (F, 312 m, https://directindex.org/r/laiglon.nl); Beauty By Lauren (B, 366 m, https://directindex.org/r/morfosi.nl); Schoonheidssalon ReBalans (C, 427 m, https://directindex.org/r/simplybook.it); Euro Hair (F, 620 m, https://directindex.org/r/euro-hairfashion.nl); Haarstyling Sabine Vieveen (D, 1156 m, https://directindex.org/r/haarstylingsabinevieveen.nl); Kapsalon Anjilero (F, 1235 m, https://directindex.org/r/anjilero.nl); Gigi Hair (C, 1235 m, https://directindex.org/r/gigihair.nl); Bellezza (F, 1252 m, https://directindex.org/r/bellezzapmu.nl); Central Hair Salon (C, 1303 m, https://directindex.org/r/centralhairsalon.nl).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 59% (31% A or B, 38935 sites); Sites using Treatwell 46% (2% A or B, 235 sites); This site 21.5%.

See what an AI agent reads on this site: https://directindex.org/r/beyondmalegrooming.nl/agent-view

## Businesses like Beyond Male Grooming in The Hague hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in The Hague hairdressers and beauty salons | 184 | 48% | 15% | 21.5% |
| Sites built with WordPress in The Hague hairdressers and beauty salons | 80 | 52% | 16% | 21.5% |
| Sites using Treatwell in The Hague hairdressers and beauty salons | 5 | 49% | 0% | 21.5% |
| Sites built with WordPress and using Treatwell in The Hague hairdressers and beauty salons | 3 | 48% | 0% | 21.5% |

The best of the sites using Treatwell in The Hague hairdressers and beauty salons: Sunday's (C 67.7%, https://directindex.org/r/sundays.nl); Elira Haarmode (C 55.4%, https://directindex.org/r/elirahaarmode.nl); Sugared (C 55.4%, https://directindex.org/r/sugared.nl); Nail Salon Michelle (D 44.6%, https://directindex.org/r/nailsalonmichelle.nl).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; Appointments only through treatwell; Structured data is incomplete) the score would be about 87.7%: 2nd of 184 in The Hague hairdressers and beauty salons, up from 168th.

## The direct record
What agents get for Beyond Male Grooming, as JSON: https://directindex.org/api/direct/beyondmalegrooming.nl
- Book: none on record
- Order: none on record
- Menu: https://widget.treatwell.nl/en/place/403183/menu (external; from the scan)
- Hours: Tu-Sa 09:00-19:00; Su 11:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +31704062177
- Stable links that count: https://directindex.org/go/beyondmalegrooming.nl/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 11 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/beyondmalegrooming.nl/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/beyondmalegrooming.nl/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=beyondmalegrooming.nl&force=1