# BeThai Thai Massage Earlsfield: Agent-Direct Score D (53.4%)

Site: http://bethaimassage.co.uk/
Report: https://directindex.org/r/bethaimassage.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
BeThai Thai Massage Earlsfield is hard for agents to use.
Some AI assistants are turned away by BeThai Thai Massage Earlsfield's website. What BeThai Thai Massage Earlsfield offers is on another site. To book or order, it is sent to Treatwell, a marketplace.

## Direct links
- Phone: 07843149876
- Address: Wandle Barber Shop, 340 Garratt Lane, SW18 4EL, London
- Prices: 5 prices on the site, the middle one £30.00

## Nearby, also direct
Places near BeThai Thai Massage Earlsfield that take a booking or an order on their own website, with no marketplace in between.
- Vanity (50 m): https://directindex.org/r/vanityaesthetics.co.uk
- Four Mirrors (60 m): https://directindex.org/r/fourmirrors.co.uk
- Bubbles Hair Studio (360 m): https://directindex.org/r/bubbleshairstudio.co.uk
- Cognito Hair (370 m): https://directindex.org/r/cognitohair.co.uk
- DC Han (370 m): https://directindex.org/r/dchansalon.com

## What to fix first
- **Appointments only through treatwell.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Price list of services is on another site.** (+5 points) The link goes to treatwell.co.uk, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 68% of comparable sites that show a year say 2025 or later.
- **5 prices on the landing page, the middle one £30.00.** In London, the middle price of comparable sites that show prices is £46.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "BeThai Thai Massage Earlsfield",
  "url": "http://bethaimassage.co.uk/",
  "telephone": "07843149876",
  "address": "Wandle Barber Shop, 340 Garratt Lane, SW18 4EL, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4426609,
    "longitude": -0.1886656
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
3033 of 6057 in London hairdressers and beauty salons. Top 50% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | yes |

Nearest places in the index: Wandle barber shop (D, 7 m, https://directindex.org/r/wandlebarbershop.com); Total Tanning (F, 30 m, https://directindex.org/r/totaltanning.co.uk); Vanity (B, 47 m, https://directindex.org/r/vanityaesthetics.co.uk); Four Mirrors (B, 55 m, https://directindex.org/r/fourmirrors.co.uk); ABN Barbershop (C, 281 m, https://directindex.org/r/abnbarbershop.com); Bubbles Hair Studio (D, 360 m, https://directindex.org/r/bubbleshairstudio.co.uk); Cognito Hair (C, 370 m, https://directindex.org/r/cognitohair.co.uk); DC Han (B, 373 m, https://directindex.org/r/dchansalon.com); Earlsfield Hair (F, 380 m, https://directindex.org/r/earlsfieldhair.com); The Nails Studio (F, 386 m, https://directindex.org/r/etihe.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. BeThai Thai Massage Earlsfield wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Treatwell 49% (4% A or B, 1916 sites); This site 53.4%.

See what an AI agent reads on this site: https://directindex.org/r/bethaimassage.co.uk/agent-view

## Businesses like BeThai Thai Massage Earlsfield in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 53.4% |
| Sites built with WordPress in London hairdressers and beauty salons | 2154 | 57% | 22% | 53.4% |
| Sites using Treatwell in London hairdressers and beauty salons | 202 | 51% | 3% | 53.4% |
| Sites built with WordPress and using Treatwell in London hairdressers and beauty salons | 93 | 53% | 3% | 53.4% |

The best of the sites built with WordPress and using Treatwell in London hairdressers and beauty salons: Lotus Spa (B 76.9%, https://directindex.org/r/lotus-spa-wandsworth.com); London Aesthetic Beauty (B 72.3%, https://directindex.org/r/londonaestheticbeauty.co.uk); JW Massage (B 70.8%, https://directindex.org/r/jw-massage.com); Sugaring (C 69.7%, https://directindex.org/r/sugaring.london); Beauty Lounge (C 69.2%, https://directindex.org/r/beautyloungegreen.co.uk).

With the three fixes above (Appointments only through treatwell; Structured data is incomplete; Price list of services is on another site), the score would be about 90.3%. That would be 21st of 6,057 in London hairdressers and beauty salons, up from 3033rd.

## The direct record
What agents get for BeThai Thai Massage Earlsfield, as JSON: https://directindex.org/api/direct/bethaimassage.co.uk
- Book: none on record
- Order: none on record
- Menu: https://widget.treatwell.co.uk/place/418937/menu/ (external; from the scan)
- Hours: none on record
- Phone: 07843149876
- Stable links that count: https://directindex.org/go/bethaimassage.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 10 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/bethaimassage.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bethaimassage.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bethaimassage.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bethaimassage.co.uk&force=1