# Besh: Agent-Direct Score C (67.5%)

Site: https://www.beshzurich.com/
Report: https://directindex.org/r/beshzurich.com
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Besh is partly visible to agents.

## Direct links
- Order directly: https://www.beshzurich.com/pre-order (on the business's own site)
- Menu: https://www.beshzurich.com/menu

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Booking through an unrecognised third party.** (no points, still worth doing) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Besh",
  "url": "https://www.beshzurich.com/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3792771,
    "longitude": 8.5244401
  },
  "openingHours": "Tu-Su 10:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "16:00"
    }
  ],
  "hasMenu": "https://www.beshzurich.com/menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.beshzurich.com/pre-order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Besh

> cafe or coffee shop in Zurich cafes and bars.

## Book or order directly

- Order: https://www.beshzurich.com/pre-order (on the business's own site)
- Menu: https://www.beshzurich.com/menu

## Opening hours

Tu-Su 10:00-16:00

## About

- Website: https://www.beshzurich.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
47 of 349 in Zurich cafes and bars. Top 13% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 51% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 80% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Another (F, 56 m, https://directindex.org/r/anotherzh.ch); Miró Manufactura de café (F, 122 m, https://directindex.org/r/mirocoffee.co); Bar 63 chez Sylvia (D, 124 m, https://directindex.org/r/bar63.ch); Roxy (F, 136 m, https://directindex.org/r/roxymusikbar.ch); Toro Bar (C, 175 m, https://directindex.org/r/torobar.com); Tropical Bar (B, 185 m, https://directindex.org/r/salsa.ch); Bar Rossi (B, 211 m, https://directindex.org/r/bar-rossi.ch); Bagatelle §93 (F, 211 m, https://directindex.org/r/bagatelle93.ch); Klaus (F, 225 m, https://directindex.org/r/hausvonklaus.ch); Old Gregory Pub (F, 234 m, https://directindex.org/r/oldgregorypub.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Wix 58% (35% A or B, 3255 sites); This site 67.5%.

See what an AI agent reads on this site: https://directindex.org/r/beshzurich.com/agent-view

Read by AI agents 13 times this month (ClaudeBot 13).

## Businesses like Besh in Zurich cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich cafes and bars | 349 | 44% | 12% | 67.5% |
| Built with Wix in Zurich cafes and bars | 21 | 54% | 14% | 67.5% |

The best of Built with Wix in Zurich cafes and bars: Il Salotto (B 84.1%, https://directindex.org/r/ilsalottozh.ch); Gainsbourg (B 82.5%, https://directindex.org/r/gainsbourg.ch); Atelier (B 70.8%, https://directindex.org/r/atelierbar.ch); Kafi für Dich (C 67.5%, https://directindex.org/r/fuerdich.ch); Toro Bar (C 66.3%, https://directindex.org/r/torobar.com).

With the fix above (No structured data for the business) the score would be about 86.3%: 3rd of 349 in Zurich cafes and bars, up from 47th.

## The direct record
What agents get for Besh, as JSON: https://directindex.org/api/direct/beshzurich.com
- Book: none on record
- Order: https://www.beshzurich.com/pre-order (own site; could not verify: partial (2026-10-14))
- Menu: https://www.beshzurich.com/menu (html_page; from the scan)
- Hours: Tu-Su 10:00-16:00 (open now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/beshzurich.com/order, https://directindex.org/go/beshzurich.com/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/beshzurich.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/beshzurich.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=beshzurich.com&force=1