# Bert & Bert: Agent-Direct Score F (33.8%)

Site: http://bertandbert.co.uk
Report: https://directindex.org/r/bertandbert.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Bert & Bert is largely invisible to agents.
Some AI assistants are turned away by Bert & Bert's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Squire.

## Direct links
- Book directly: https://shops.getsquire.com/book/bert-bert-altrincham/barber (through squire acting for the business)
- Phone: 0161 942 9600
- Address: 33 Oxford Road, WA14 2ED, Altrincham

## Nearby, also direct
Places near Bert & Bert that take a booking or an order on their own website, with no marketplace in between.
- FIXX Salons (150 m): https://directindex.org/r/fixxsalons.co.uk
- The Massage Company (150 m): https://directindex.org/r/massagecompany.co.uk
- Mia's Beauty Sanctuary (160 m): https://directindex.org/r/miasbeauty.co.uk
- Sand Hairdressing Altrincham. (180 m): https://directindex.org/r/sandhairdressing.co.uk
- 9 7 Barber Shop (190 m): https://directindex.org/r/97barbers.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User.** (+10 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Bert & Bert",
  "url": "http://bertandbert.co.uk",
  "telephone": "0161 942 9600",
  "address": "33 Oxford Road, WA14 2ED, Altrincham",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.3858083446058,
    "longitude": -2.3510438465604464
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://shops.getsquire.com/book/bert-bert-altrincham/barber",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Bert & Bert

> local business in 33 Oxford Road, WA14 2ED, Altrincham, Manchester hairdressers and beauty salons. Phone 0161 942 9600.

## Book or order directly

- Book: https://shops.getsquire.com/book/bert-bert-altrincham/barber (through squire acting for the business)

## About

- Website: http://bertandbert.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments through squire on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1264 of 1587 in Manchester hairdressers and beauty salons. Top 80% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 9% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | no |
| Structured data with address, phone and hours | 14% | no |
| Have an llms.txt | 61% | no |

Nearest places in the index: Beards And Brows (F, 76 m, https://directindex.org/r/beardsandbrows.co.uk); No Vello (F, 86 m, https://directindex.org/r/nomasvello.co.uk); FIXX Salons (D, 151 m, https://directindex.org/r/fixxsalons.co.uk); The Massage Company (B, 154 m, https://directindex.org/r/massagecompany.co.uk); Mirrabel Aesthetics (F, 155 m, https://directindex.org/r/mirrabel.com); Mia's Beauty Sanctuary (B, 157 m, https://directindex.org/r/miasbeauty.co.uk); Sand Hairdressing Altrincham. (B, 177 m, https://directindex.org/r/sandhairdressing.co.uk); altrincham barbers (C, 183 m, https://directindex.org/r/altrinchammusicschool.co.uk); 9 7 Barber Shop (C, 189 m, https://directindex.org/r/97barbers.com); Full Circle Barbershop (D, 200 m, https://directindex.org/r/fullcirclebarbers.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Squire 59% (18% A or B, 133 sites); This site 33.8%.

See what an AI agent reads on this site: https://directindex.org/r/bertandbert.co.uk/agent-view

## Businesses like Bert & Bert in Manchester hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Manchester hairdressers and beauty salons | 1587 | 50% | 22% | 33.8% |
| Sites built with WordPress in Manchester hairdressers and beauty salons | 517 | 59% | 30% | 33.8% |
| Sites using Squire in Manchester hairdressers and beauty salons | 6 | 62% | 33% | 33.8% |
| Sites built with WordPress and using Squire in Manchester hairdressers and beauty salons | 2 | 51% | 0% | 33.8% |

The best of the sites using Squire in Manchester hairdressers and beauty salons: Best Kept Secret Hair Salon (B 75.4%, https://directindex.org/r/bestkeptsecret.uk); Cut Throat Kenny (B 72.3%, https://directindex.org/r/cutthroatkenny.co.uk); GlassHouse Male Image & Grooming (C 67.7%, https://directindex.org/r/glasshousebarbers.com); Siva and Co (C 67.7%, https://directindex.org/r/sivaofficial.co.uk); Howards Barbershop (C 55.4%, https://directindex.org/r/howardsbarbershop.co.uk).

With the three fixes above (No structured data for the business; robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User; No price list of services found), the score would be about 83.1%. That would be 31st of 1,587 in Manchester hairdressers and beauty salons, up from 1264th.

## The direct record
What agents get for Bert & Bert, as JSON: https://directindex.org/api/direct/bertandbert.co.uk
- Book: https://shops.getsquire.com/book/bert-bert-altrincham/barber (vendor on own site: Squire; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0161 942 9600
- Stable links that count: https://directindex.org/go/bertandbert.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Squire: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 12 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/bertandbert.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/bertandbert.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bertandbert.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bertandbert.co.uk&force=1