# Ben & Jerry's: Agent-Direct Score B (78.5%)

Site: https://www.benandjerry.com.au/sundaeshackcarousel
Report: https://directindex.org/r/benandjerry.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Ben & Jerry's is mostly ready for agents.
Some AI assistants are turned away by Ben & Jerry's's website. It can read what Ben & Jerry's offers. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://www.benandjerry.com.au/ice-cream-near-me/instant-ice-cream-delivery-near-me (on the business's own site)
- Menu: https://www.benandjerry.com.au/scoop-shops/menu
- Phone: 61424415756

## What to fix first

- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (challenge:access denied), ClaudeBot (challenge:access denied), PerplexityBot (challenge:access denied) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+1 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "IceCreamShop",
  "name": "Ben & Jerry's",
  "url": "https://www.benandjerry.com.au/sundaeshackcarousel",
  "telephone": "61424415756",
  "address": "1382 Albany Highway, Kiosk K142 Level 1, 6107, Cannington",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.01842,
    "longitude": 115.93867
  },
  "hasMenu": "https://www.benandjerry.com.au/scoop-shops/menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.benandjerry.com.au/ice-cream-near-me/instant-ice-cream-delivery-near-me",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Ben & Jerry's

> ice cream shop in 1382 Albany Highway, Kiosk K142 Level 1, 6107, Cannington, Perth cafes and bars. Phone 61424415756.

## Book or order directly

- Order: https://www.benandjerry.com.au/ice-cream-near-me/instant-ice-cream-delivery-near-me (on the business's own site)
- Menu: https://www.benandjerry.com.au/scoop-shops/menu

## About

- Website: https://www.benandjerry.com.au/sundaeshackcarousel
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (IceCreamShop).** address, opening hours
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
126 of 820 in Perth cafes and bars. Top 15% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | no |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 19% | no |

Nearest places in the index: T2 Tea - Carousel (B, 45 m, https://directindex.org/r/t2tea.com); Geláre (B, 146 m, https://directindex.org/r/gelare.com.au); The Waverley Brewhouse (D, 236 m, https://directindex.org/r/waverleybrewhouse.com.au); Yolanda's Catering (F, 917 m, https://directindex.org/r/yolandascatering.com.au); Cannington (C, 1214 m, https://directindex.org/r/crocsplaycentre.com.au); Cafe Vivo (B, 1584 m, https://directindex.org/r/cafevivo.com.au); Canning River Café (A, 1613 m, https://directindex.org/r/canningrivercafe.com.au); The Pili's Cafe (C, 1655 m, https://directindex.org/r/thepiliscafe.com.au); Fika on Brix (A, 2788 m, https://directindex.org/r/fikaonbrix.com.au); Pitch & Fork (B, 2795 m, https://directindex.org/r/samkerrfootballcentre.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/benandjerry.com.au/agent-view

## Businesses like Ben & Jerry's in Perth cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Perth cafes and bars | 820 | 54% | 32% | 78.5% |

The best of the businesses of the same kind in Perth cafes and bars: Mount Henry Tavern (A 100%, https://directindex.org/r/mthenrytavern.com.au); Planet Royale (A 100%, https://directindex.org/r/planetroyale.com.au); 1982 (A 95.4%, https://directindex.org/r/1982foodandcoffee.com); Claisebrook Bar (A 95.4%, https://directindex.org/r/claisebrookbar.com); Courtside (A 95.4%, https://directindex.org/r/courtsidemurdoch.com.au).

With the two fixes above (The server turns AI crawlers away at the door; Structured data is incomplete), the score would be about 95.4%. That would be 3rd of 820 in Perth cafes and bars, up from 126th.

## The direct record
What agents get for Ben & Jerry's, as JSON: https://directindex.org/api/direct/benandjerry.com.au
- Book: none on record
- Order: https://www.benandjerry.com.au/ice-cream-near-me/instant-ice-cream-delivery-near-me (own site; found by the scan of 2026-10-18, not yet tested)
- Menu: https://www.benandjerry.com.au/scoop-shops/menu (html_page; from the scan)
- Hours: none on record
- Phone: 61424415756
- Stable links that count: https://directindex.org/go/benandjerry.com.au/order, https://directindex.org/go/benandjerry.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 21 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/benandjerry.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/benandjerry.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/benandjerry.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=benandjerry.com.au&force=1
