# Maroma, a Belmond Hotel, Riviera Maya: Agent-Direct Score C (61.3%)

Site: https://www.belmond.com/hotels/north-america/mexico/riviera-maya/belmond-maroma-resort-and-spa
Report: https://directindex.org/r/belmond.com
Scanned: 2026-10-22 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Maroma, a Belmond Hotel, Riviera Maya is partly visible to agents.
An AI assistant can open Maroma, a Belmond Hotel, Riviera Maya's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://reservation.belmond.com/findreservation (on the business's own site)
- Phone: 984 370 0400
- Address: Tulum Km 51, 77710, Playa del Carmen
- Languages: German, English, Spanish, French, Italian, Portuguese

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows 8008528636, but OpenStreetMap or Overture Maps lists 984 370 0400. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Maroma, a Belmond Hotel, Riviera Maya",
  "url": "https://www.belmond.com/hotels/north-america/mexico/riviera-maya/belmond-maroma-resort-and-spa",
  "telephone": "984 370 0400",
  "address": "Tulum Km 51, 77710, Playa del Carmen",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 19.425307,
    "longitude": -99.132336
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://reservation.belmond.com/findreservation",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Maroma, a Belmond Hotel, Riviera Maya

> organization in Tulum Km 51, 77710, Playa del Carmen, Mexico City hairdressers and beauty salons. Phone 984 370 0400.

## Book or order directly

- Book: https://reservation.belmond.com/findreservation (on the business's own site)

## About

- Website: https://www.belmond.com/hotels/north-america/mexico/riviera-maya/belmond-maroma-resort-and-spa
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Mexico City hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 25% | yes |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 75% | yes |
| Structured data with address, phone and hours | 13% | no |
| Have an llms.txt | 25% | no |

Nearest places in the index: Elva Plastic (F, 385 m, https://directindex.org/r/envasesybotellasdeplastico.com.mx); Pelucare Del Valle (C, 449 m, https://directindex.org/r/pelucare.com.mx); Les Beauty Salon (D, 560 m, https://directindex.org/r/kovabeauty.mx); Salon Familiar Punto Zero (D, 576 m, https://directindex.org/r/puntozero-puntodeventa.com); Pestañas y Uñas (F, 705 m, https://directindex.org/r/xn--pestaasyuas-5dbe.com); AspidPRO Centro Histórico (F, 732 m, https://directindex.org/r/tecnologicoaspidpro.com); WARIO lash and brows (F, 747 m, https://directindex.org/r/google.co.ve); Lashistería Studio (D, 816 m, https://directindex.org/r/lashisteriastudio.com); Divine Beauty Bar (C, 1191 m, https://directindex.org/r/miasecret.com.mx); Spa Elite Mx (C, 1471 m, https://directindex.org/r/spaelite.com.mx).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/belmond.com/agent-view

Read by AI agents 11 times this month (ClaudeBot 11).

## Businesses like Maroma, a Belmond Hotel, Riviera Maya in Mexico City hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Mexico City hairdressers and beauty salons | 9 | 42% | 22% | 61.3% |

The best of the businesses of the same kind in Mexico City hairdressers and beauty salons: Scalper Barbershop (B 70.8%, https://directindex.org/r/scalperstudio.com); Marco Aldany (B 70%, https://directindex.org/r/marcoaldany.com); Old School Barbería (C 68.8%, https://directindex.org/r/oldschoolbarberia.com); The Strand Barbers (D 47.7%, https://directindex.org/r/thestrandbarbers.com); Loredana (D 43.1%, https://directindex.org/r/loredana.mx).

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 77.5%, which would be first of 9 in Mexico City hairdressers and beauty salons.

This site appears in 7 cities (9 places on belmond.com). https://directindex.org/brand/belmond.com

## The direct record
What agents get for Maroma, a Belmond Hotel, Riviera Maya, as JSON: https://directindex.org/api/direct/belmond.com
- Book: https://reservation.belmond.com/findreservation (own site; could not verify: failed (2026-10-22))
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 984 370 0400
- Stable links that count: https://directindex.org/go/belmond.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/belmond.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/belmond.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/belmond.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=belmond.com&force=1
