# Bellatrix Hair and Beauty: Agent-Direct Score D (52.3%)

Site: http://Bellatrix.com.au/
Report: https://directindex.org/r/bellatrix.com.au
Scanned: 2026-11-12 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Bellatrix Hair and Beauty is hard for agents to use.
An AI assistant can open Bellatrix Hair and Beauty's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Fresha, a marketplace.

## Direct links
- Phone: +61883381104
- Address: 180 Glen Osmond Rd, Adelaide 5063

## Nearby, also direct
Places near Bellatrix Hair and Beauty that take a booking or an order on their own website, with no marketplace in between.
- Optimise Remedial (500 m): https://directindex.org/r/optimiseremedial.com.au
- Lashes to Lashes (550 m): https://directindex.org/r/lashestolashes.com.au
- Peek A Boo Hair (550 m): https://directindex.org/r/peekaboohair.com

## What to fix first
- **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Bellatrix Hair and Beauty",
  "url": "http://Bellatrix.com.au/",
  "telephone": "+61883381104",
  "address": "180 Glen Osmond Rd, Adelaide 5063",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -34.94769338,
    "longitude": 138.62628076
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Bellatrix Hair and Beauty

> organization in 180 Glen Osmond Rd, Adelaide 5063, Adelaide hairdressers, beauty salons and massage. Phone +61883381104.

## About

- Website: http://Bellatrix.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
445 of 771 in Adelaide hairdressers, beauty salons and massage. Top 58% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | no |
| Publish the menu or price list as HTML | 69% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 49% | no |

Nearest places in the index: Axis Hair & Beauty (C, 162 m, https://directindex.org/r/axishairandbeauty.com.au); Holistic Skin Solutions (C, 355 m, https://directindex.org/r/holisticskinsolutions.com.au); Agedcare Alternatives Regional Assessment Service (F, 476 m, https://directindex.org/r/agedcarealternatives.net.au); Optimise Remedial (D, 503 m, https://directindex.org/r/optimiseremedial.com.au); Lashes to Lashes (C, 549 m, https://directindex.org/r/lashestolashes.com.au); Peek A Boo Hair (B, 551 m, https://directindex.org/r/peekaboohair.com); Clarity by James Henderson - PARKSIDE (F, 559 m, https://directindex.org/r/change.org); Mane Society (C, 578 m, https://directindex.org/r/manesociety.com.au); E & Co. Hair Studio (C, 912 m, https://directindex.org/r/eandcohair.com.au); Bolton Clarke Carinya, Myrtle Bank - Residential Aged Care (C, 1142 m, https://directindex.org/r/boltonclarke.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites using Fresha 50% (3% A or B, 2763 sites); This site 52.3%.

See what an AI agent reads on this site: https://directindex.org/r/bellatrix.com.au/agent-view

## Businesses like Bellatrix Hair and Beauty in Adelaide hairdressers, beauty salons and massage

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Adelaide hairdressers, beauty salons and massage | 771 | 53% | 27% | 52.3% |
| Sites using Fresha in Adelaide hairdressers, beauty salons and massage | 53 | 51% | 8% | 52.3% |

The best of the sites using Fresha in Adelaide hairdressers, beauty salons and massage: Kabuki Hair (A 87.7%, https://directindex.org/r/kabukihair.com.au); Robbie's Chop Shop (B 76.9%, https://directindex.org/r/robbieschopshop.com.au); BARE. Skin Co (B 75.4%, https://directindex.org/r/harmonyaestheticclinic.com); La Strand Hair and Body (B 72.3%, https://directindex.org/r/lastrand.com.au); Adelaide Skin Therapy (C 69.2%, https://directindex.org/r/adelaideskintherapy.com.au).

With the three fixes above (Appointments only through fresha; No price list of services found; Structured data is incomplete), the score would be about 90.8%. That would be 8th of 771 in Adelaide hairdressers, beauty salons and massage, up from 445th.

## The direct record
What agents get for Bellatrix Hair and Beauty, as JSON: https://directindex.org/api/direct/bellatrix.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61883381104

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 9 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/bellatrix.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bellatrix.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bellatrix.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bellatrix.com.au&force=1
