# Bella Naples: Agent-Direct Score C (68.6%)

Site: http://www.bellanaples.co.uk
Report: https://directindex.org/r/bellanaples.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Bella Naples is partly visible to agents.
Some AI assistants are turned away by Bella Naples's website. It can read what Bella Naples offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.bellanaples.co.uk/Christmas-Bookings-Italian--Food (on the business's own site)
- Menu: https://www.bellanaples.co.uk/menu
- Phone: 020 8616 4345
- Address: 83 High Road, E18 2QP, South Woodford

## Nearby, also direct
Places near Bella Naples that take a booking or an order on their own website, with no marketplace in between.
- Alba Trattoria (2.1 km): https://directindex.org/r/albatrattoria.co.uk
- Eatalian Woodford/Chigwell Italian food to take-away since 1998 (2.1 km): https://directindex.org/r/eatitalianwoodford.com
- Uffizi Pizzeria and Pasta Bar (2.5 km): https://directindex.org/r/uffizzi.co.uk
- La Bella Vita (2.8 km): https://directindex.org/r/labellavitaleytonstone.com
- Bocca Bocca (3.2 km): https://directindex.org/r/boccabocca.co.uk

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **robots.txt blocks GPTBot, ClaudeBot, Google-Extended.** (+3.7 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **Ordering through an unrecognised third party.** (no points, but worth doing) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2012.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 71% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Bella Naples",
  "url": "http://www.bellanaples.co.uk",
  "telephone": "020 8616 4345",
  "address": "83 High Road, E18 2QP, South Woodford",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.594554467105006,
    "longitude": 0.022196728636223358
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.bellanaples.co.uk/Christmas-Bookings-Italian--Food",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Bella Naples

> organization (italian) in 83 High Road, E18 2QP, South Woodford, London. Phone 020 8616 4345.

## Book or order directly

- Book: https://www.bellanaples.co.uk/Christmas-Bookings-Italian--Food (on the business's own site)
- Menu: https://www.bellanaples.co.uk/menu

## About

- Website: http://www.bellanaples.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
3492 of 8985 in London. Top 39% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 37% | no |

Nearest places with a similar menu: Rosso (D, 1622 m, https://directindex.org/r/rosso-restaurant.com); Bel Sit (D, 1716 m, https://directindex.org/r/belsit.co.uk); Piccolo Wanstead (D, 1978 m, https://directindex.org/r/piccolowanstead.com); Alba Trattoria (B, 2068 m, https://directindex.org/r/albatrattoria.co.uk); Eatalian Woodford/Chigwell Italian food to take-away since 1998 (F, 2075 m, https://directindex.org/r/eatitalianwoodford.com); Uffizi Pizzeria and Pasta Bar (A, 2528 m, https://directindex.org/r/uffizzi.co.uk); La Bella Vita (F, 2844 m, https://directindex.org/r/labellavitaleytonstone.com); Mario Specchia (D, 2970 m, https://directindex.org/r/mariospecchia.co.uk); Bocca Bocca (C, 3173 m, https://directindex.org/r/boccabocca.co.uk); Restaurant Amici (F, 3305 m, https://directindex.org/r/ucoz.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. Bella Naples wasn't one of them. See who was named: https://directindex.org/city/london/recommended


See what an AI agent reads on this site: https://directindex.org/r/bellanaples.co.uk/agent-view

## Businesses like Bella Naples in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 68.6% |

The best of the businesses of the same kind in London: ALBA London - Italian Restaurant Knightsbridge (A 100%, https://directindex.org/r/alba-ldn.uk); AVA - Steakhouse & Grill (A 100%, https://directindex.org/r/avagrill.co.uk); Akatuki (A 100%, https://directindex.org/r/akatuki.co.uk); Aki (A 100%, https://directindex.org/r/akilondon.com); Al-Fanar (A 100%, https://directindex.org/r/alfanarrestaurant.com).

With the three fixes above (Structured data is incomplete; The server turns AI crawlers away at the door; robots.txt blocks GPTBot, ClaudeBot, Google-Extended), the score would be about 95.4%. That would be 187th of 8,985 in London, up from 3492nd.

## The direct record
What agents get for Bella Naples, as JSON: https://directindex.org/api/direct/bellanaples.co.uk
- Book: https://www.bellanaples.co.uk/Christmas-Bookings-Italian--Food (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.bellanaples.co.uk/menu (html_page; from the scan)
- Hours: none on record
- Phone: 020 8616 4345
- Stable links that count: https://directindex.org/go/bellanaples.co.uk/book, https://directindex.org/go/bellanaples.co.uk/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: menu page /menu: business JSON-LD, ordering link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 14.6 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/bellanaples.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bellanaples.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bellanaples.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bellanaples.co.uk&force=1