# The Beer Merchants Tap: Agent-Direct Score F (38.5%)

Site: https://beermerchantstap.com/
Report: https://directindex.org/r/beermerchantstap.com
Scanned: 2026-10-14 (provisional: the action test and the assistant citation check pending)
The Beer Merchants Tap is largely invisible to agents.

## What to fix first, by points
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering path at all.** (+15 points) Agents have nothing to act on. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: what to paste

Structured data, one block in the page head:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Beer Merchants Tap",
  "url": "https://beermerchantstap.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Wallis Road 99",
    "postalCode": "E9 5LN",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5446529,
    "longitude": -0.0241495
  },
  "openingHours": "Mo-We 15:00-23:00; Th-Sa 12:00-23:00; Su 12:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday"
      ],
      "opens": "15:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "charcuterie"
  ]
}
</script>
```

llms.txt draft:

```
# The Beer Merchants Tap

> bar or pub (charcuterie) in Wallis Road 99 E9 5LN London, London cafes and bars.

## Opening hours

Mo-We 15:00-23:00; Th-Sa 12:00-23:00; Su 12:00-22:00

## About

- Website: https://beermerchantstap.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.

## Where it stands
Rank 1775 of 2869 in London cafes and bars (top 62%).

| What the top tenth does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 95% | yes |
| Structured data with address, phone and hours | 56% | no |
| Have an llms.txt | 13% | no |

Nearest places in the index: Pearl Dive Bar (D, 130 m, https://directindex.org/r/thehackneypearl.com); Bad Coffee (D, 135 m, https://directindex.org/r/drinkbadcoffee.com); Lord Napier and Star (D, 185 m, https://directindex.org/r/lordnapierstar.co.uk); Howling Hops Tank Bar (C, 234 m, https://directindex.org/r/howlinghops.co.uk); Burnt Umber (B, 234 m, https://directindex.org/r/burnt-umber.co.uk); All My Friends (C, 279 m, https://directindex.org/r/allmyfriends.uk); The Milk Float (B, 331 m, https://directindex.org/r/themilkfloat.com); Gwenda (B, 347 m, https://directindex.org/r/gwenda.co.uk); Inis (C, 409 m, https://directindex.org/r/inisfishisland.com); Lvls (C, 506 m, https://directindex.org/r/lvls.london).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked and claimed businesses in each city index.

Against its peers: Sites built with WordPress average 57% (26% A or B, 35830 sites); this site 38.5%.

What an AI agent reads on this site: https://directindex.org/r/beermerchantstap.com/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| reachable | 25 | 25 |
| readable | 0 | 25 |
| actionable | 0 | 15 (action_test pending) |
| cited | 0 | 0 (probes pending) |

## Agent readiness (Cloudflare criteria)
Level 1 of 5: Basic Web Presence. Cloudflare's report: https://isitagentready.com/beermerchantstap.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Methodology: https://directindex.org/methodology · Rescan: https://directindex.org/scan?url=beermerchantstap.com&force=1