---
title: What an AI agent reads on BeerMatt · The Direct Index
url: https://directindex.org/r/beermatt.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/beermatt.com) · scanned 2026-10-18

# What an AI agent reads on BeerMatt

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. This is that view of [beermatt.com](http://www.beermatt.com/), from the copy the scanner kept.

1,188

characters of text without JavaScript

LocalBusiness

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: BeerMatt · language en-AU. First 1,188 of 1,188 characters:

```
BeerMatt Welcome In the Media Contact BeerMatt Blog Welcome In the Media Contact BeerMatt Blog BeerMatt Join BeerMatt to discover there's more to beer than you ever imagined. SCROLL DOWN BeerMatt Join BeerMatt to discover there's more to beer than you ever imagined. BeerMatt Matt Kirkegaard is a pioneering beer writer, podcaster, presenter and event host. Over two decades he developed a national reputation as the leading independent beer educator and advocate in Australia. In 2014 Matt was named the first ever Australian Beer Writer of the Year when he was awarded the inaugural Australian International Beer Awards Media Trophy, and in 2017 he was presented at a Special Achievement award by the Queensland beer industry in recognition of his contribution to the industry. In 2024 he was presented with the Lifetime Achievement Award by the Independent Brewers Association for his services to the industry over two decades.Although he has stepped back from his role in the industry, he remains a passionate advocate for brewers and the positive place that beer, enjoyed responsibly, can occupy in our lives and our culture. Top CONTACTPhone:0407 968 430MailPO Box 63Red Hill Q 4059
```

 Facts

## What it can state about the business

| A business type in JSON-LD | LocalBusiness |
| Name | no |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 3 (LocalBusiness, Organization, WebSite) |

 Actions

## The links it would act on

No booking or ordering link found. An agent has nothing to act on.

Everything here comes from one fetch of the homepage as a crawler; the [report](https://directindex.org/r/beermatt.com) turns it into a score and fixes, with a kit to paste.

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","legalName":"ABC Solutions BV","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","vatID":"BE1024259721","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```