# Beauty Praxis Basel: Agent-Direct Score D (53.8%)

Site: https://beautypraxisbasel.ch/
Report: https://directindex.org/r/beautypraxisbasel.ch
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Beauty Praxis Basel is hard for agents to use.
An AI assistant can open Beauty Praxis Basel's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Shore.

## Direct links
- Book directly: https://connect.shore.com/bookings/beauty-praxis-basel-swiss-cosmetic-devices-gmbh/services?locale=de&#038;_ga=2.127765262.2068263886.1682318356-1282585612.1669370290 (through shore acting for the business)
- Phone: +41612630202
- Address: Freie Strasse 52 3. Obergeschoss, rechts, 4001, Basel

## Nearby, also direct
Places near Beauty Praxis Basel that take a booking or an order on their own website, with no marketplace in between.
- hairfree Lounge Basel - dauerhafte Haarentfernung (10 m): https://directindex.org/r/hairfree.de
- City Nails (50 m): https://directindex.org/r/citynails-basel.ch
- About beauty by Nina Knauf (90 m): https://directindex.org/r/aboutbeautynk.ch
- Coco thai spa & massage (90 m): https://directindex.org/r/cocothaispa.ch
- Fatissa (100 m): https://directindex.org/r/fatissa.ch

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Beauty Praxis Basel",
  "url": "https://beautypraxisbasel.ch/",
  "telephone": "+41612630202",
  "address": "Freie Strasse 52 3. Obergeschoss, rechts, 4001, Basel",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.55576565,
    "longitude": 7.59026398
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://connect.shore.com/bookings/beauty-praxis-basel-swiss-cosmetic-devices-gmbh/services?locale=de&#038;_ga=2.127765262.2068263886.1682318356-1282585612.1669370290",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Beauty Praxis Basel

> local business in Freie Strasse 52 3. Obergeschoss, rechts, 4001, Basel, Basel hairdressers and beauty salons. Phone +41612630202.

## Book or order directly

- Book: https://connect.shore.com/bookings/beauty-praxis-basel-swiss-cosmetic-devices-gmbh/services?locale=de&#038;_ga=2.127765262.2068263886.1682318356-1282585612.1669370290 (through shore acting for the business)

## About

- Website: https://beautypraxisbasel.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments through shore on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
122 of 284 in Basel hairdressers and beauty salons. Top 43% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 7% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 62% | no |

Nearest places in the index: hairfree Lounge Basel - dauerhafte Haarentfernung (B, 10 m, https://directindex.org/r/hairfree.de); City Nails (C, 46 m, https://directindex.org/r/citynails-basel.ch); Haareszeiten Basel (D, 64 m, https://directindex.org/r/haareszeiten.ch); Massage Praxis im Zentrum Basel (F, 78 m, https://directindex.org/r/imzentrum.ch); About beauty by Nina Knauf (C, 85 m, https://directindex.org/r/aboutbeautynk.ch); Coco thai spa & massage (D, 87 m, https://directindex.org/r/cocothaispa.ch); Fatissa (C, 99 m, https://directindex.org/r/fatissa.ch); Venus-Beauty Basel (B, 111 m, https://directindex.org/r/venus-beauty.ch); Biotiful Wax (C, 115 m, https://directindex.org/r/biotiful.ch); CSP Praxis (C, 115 m, https://directindex.org/r/cspraxis.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Basel hairdressers and beauty salons and named 57 places. Beauty Praxis Basel wasn't one of them. See who was named: https://directindex.org/city/basel-salons/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 251601 sites); Sites using Shore 60% (21% A or B, 445 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/beautypraxisbasel.ch/agent-view

Read by AI agents 3 times this month (ClaudeBot 3).

## Businesses like Beauty Praxis Basel in Basel hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Basel hairdressers and beauty salons | 284 | 48% | 13% | 53.8% |
| Sites built with WordPress in Basel hairdressers and beauty salons | 95 | 54% | 18% | 53.8% |
| Sites using Shore in Basel hairdressers and beauty salons | 8 | 59% | 13% | 53.8% |
| Sites built with WordPress and using Shore in Basel hairdressers and beauty salons | 4 | 66% | 25% | 53.8% |

The best of the sites built with WordPress and using Shore in Basel hairdressers and beauty salons: CP-Praxis (B 84.6%, https://directindex.org/r/cp-praxis.ch); CSP Praxis (C 66.6%, https://directindex.org/r/cspraxis.com); Massage-Basel (C 57.4%, https://directindex.org/r/massage-basel.ch).

With the two fixes above (No structured data for the business; No price list of services found), the score would be about 87.7%. That would be 3rd of 284 in Basel hairdressers and beauty salons, up from 122nd.

## The direct record
What agents get for Beauty Praxis Basel, as JSON: https://directindex.org/api/direct/beautypraxisbasel.ch
- Book: https://connect.shore.com/bookings/beauty-praxis-basel-swiss-cosmetic-devices-gmbh/services?locale=de&#038;_ga=2.127765262.2068263886.1682318356-1282585612.1669370290 (vendor on own site: Shore; found by the scan of 2026-10-19, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +41612630202
- Stable links that count: https://directindex.org/go/beautypraxisbasel.ch/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Shore: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/beautypraxisbasel.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/beautypraxisbasel.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/beautypraxisbasel.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=beautypraxisbasel.ch&force=1
