# BeautyPhi: Agent-Direct Score F (6.2%)

Site: http://beautyphi.se/
Report: https://directindex.org/r/beautyphi.se
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
BeautyPhi is largely invisible to agents.
AI assistants can't open BeautyPhi's website, so they go by what other sites say about it.

## Direct links
- Phone: +46767101233
- Address: Baltzarsgatan 12, 211 36, Malmö

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through bokadirekt.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "BeautyPhi",
  "url": "http://beautyphi.se/",
  "telephone": "+46767101233",
  "address": "Baltzarsgatan 12, 211 36, Malmö",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.60502123,
    "longitude": 13.00694182
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.

## Where it stands
285 of 297 in Malmö hairdressers and beauty salons. Top 96% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 83% | no |
| Publish the menu or price list as HTML | 3% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 87% | no |
| Structured data with address, phone and hours | 13% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Clip.art (F, 38 m, https://directindex.org/r/clip-art.se); Spazzola (D, 53 m, https://directindex.org/r/spazzola.se); Beautylady (F, 76 m, https://directindex.org/r/beautylady.co); LaserVanish (C, 88 m, https://directindex.org/r/laservanish.se); The Shave CAVE Barbershop (D, 89 m, https://directindex.org/r/theshavecave.se); Caroli Skönhetslounge (C, 90 m, https://directindex.org/r/skonhetslounge.se); Therése Wahlgren (C, 104 m, https://directindex.org/r/theresewahlgren.com); Mussigodts skönhet (D, 107 m, https://directindex.org/r/mussigodt.com); Carmen Clarè Lounge of Beauty (D, 117 m, https://directindex.org/r/loungeofbeauty.se); Hudinstitutet (F, 120 m, https://directindex.org/r/hudinstitutet.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Malmö hairdressers and beauty salons and named 53 places. BeautyPhi wasn't one of them. See who was named: https://directindex.org/city/malmo-salons/recommended


Compared with its peers: Sites built with GoDaddy Website Builder 35% (9% A or B, 7300 sites); Sites using Bokadirekt 47% (1% A or B, 531 sites); This site 6.2%.

See what an AI agent reads on this site: https://directindex.org/r/beautyphi.se/agent-view

## Businesses like BeautyPhi in Malmö hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Malmö hairdressers and beauty salons | 297 | 47% | 8% | 6.2% |
| Sites built with GoDaddy Website Builder in Malmö hairdressers and beauty salons | 1 | 6% | 0% | 6.2% |
| Sites using Bokadirekt in Malmö hairdressers and beauty salons | 80 | 47% | 0% | 6.2% |
| Sites built with GoDaddy Website Builder and using Bokadirekt in Malmö hairdressers and beauty salons | 1 | 6% | 0% | 6.2% |

The best of the sites using Bokadirekt in Malmö hairdressers and beauty salons: Caroli Skönhetslounge (C 66.2%, https://directindex.org/r/skonhetslounge.se); Malmö Relax Center (C 66.2%, https://directindex.org/r/malmorelaxcenter.se); Norrsken Hammam och Spa (C 66.2%, https://directindex.org/r/norrskenhammam.se); Tite (C 66.2%, https://directindex.org/r/titehud.se); PlusBeauty AB | Forever Glow by Benze (C 61.5%, https://directindex.org/r/plusbeauty.se).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Appointments only through bokadirekt), the score would be about 84.6%, which would be first of 297 in Malmö hairdressers and beauty salons.

## The direct record
What agents get for BeautyPhi, as JSON: https://directindex.org/api/direct/beautyphi.se
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +46767101233

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Bokadirekt: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/beautyphi.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/beautyphi.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=beautyphi.se&force=1