# Beauty Kosmetik Institut: Agent-Direct Score C (66.2%)

Site: http://www.beautyinstitut.ch/
Report: https://directindex.org/r/beautyinstitut.ch
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Beauty Kosmetik Institut is partly visible to agents.
An AI assistant can open Beauty Kosmetik Institut's website. What Beauty Kosmetik Institut offers is on another site. To book or order, it is sent to Treatwell, a marketplace.

## Direct links
- Phone: +41791353535
- Address: Dufourstrasse 61, 8008, Zürich
- Prices: 7 prices on the site, the middle one CHF 110
- Languages: German, English, Russian

## Nearby, also direct
Places near Beauty Kosmetik Institut that take a booking or an order on their own website, with no marketplace in between.
- House of Eden (10 m): https://directindex.org/r/houseofeden.ch
- Dida Medical Beauty - Inh. Cengiz (120 m): https://directindex.org/r/didamedicalbeauty.ch
- Coiffure Hairy Up (120 m): https://directindex.org/r/hairyup.ch
- Brauenkult Microblading (140 m): https://directindex.org/r/brauenkult.ch
- Sikhor Massage Therapy – Thai Medical Massage Zürich Seefeld (170 m): https://directindex.org/r/sikhormassage.ch

## What to fix first
- **Appointments only through treatwell.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Price list of services is on another site.** (+5 points) The link goes to treatwell.ch, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: address. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **7 prices on the landing page, the middle one CHF 110.** In Zurich, the middle price of comparable sites that show prices is CHF 97.50.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Beauty Kosmetik Institut",
  "url": "http://www.beautyinstitut.ch/",
  "telephone": "+41791353535",
  "address": "Dufourstrasse 61, 8008, Zürich",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.36144363,
    "longitude": 8.54985156
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** phone, opening hours

## Where it stands
155 of 875 in Zurich hairdressers and beauty salons. Top 18% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 51% | yes |

Nearest places in the index: House of Eden (C, 7 m, https://directindex.org/r/houseofeden.ch); Swiss Eden Beauty (F, 103 m, https://directindex.org/r/swissedenbeauty.ch); Andrea Wiedmer Kosmetik - Kosmetikstudio in Zürich Seefeld (D, 114 m, https://directindex.org/r/andrea-wiedmer.ch); Dida Medical Beauty - Inh. Cengiz (B, 119 m, https://directindex.org/r/didamedicalbeauty.ch); Coiffure Hairy Up (B, 123 m, https://directindex.org/r/hairyup.ch); zen spa Kosmetik & Massage (F, 137 m, https://directindex.org/r/jimdosite.com); Brauenkult Microblading (C, 144 m, https://directindex.org/r/brauenkult.ch); Sikhor Massage Therapy – Thai Medical Massage Zürich Seefeld (B, 168 m, https://directindex.org/r/sikhormassage.ch); Sparkling Cosmetics (B, 169 m, https://directindex.org/r/sparkling-cosmetics.ch); Gloss Hairstyle (F, 178 m, https://directindex.org/r/gloss-hairstyle.ch).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (29% A or B, 108921 sites); Sites using Treatwell 46% (2% A or B, 650 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/beautyinstitut.ch/agent-view

## Businesses like Beauty Kosmetik Institut in Zurich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Zurich hairdressers and beauty salons | 875 | 46% | 16% | 66.2% |
| Sites built with WordPress in Zurich hairdressers and beauty salons | 294 | 56% | 22% | 66.2% |
| Sites using Treatwell in Zurich hairdressers and beauty salons | 61 | 44% | 2% | 66.2% |
| Sites built with WordPress and using Treatwell in Zurich hairdressers and beauty salons | 30 | 47% | 0% | 66.2% |

The best of the sites built with WordPress and using Treatwell in Zurich hairdressers and beauty salons: Vanma Beauty (C 69.2%, https://directindex.org/r/vanmabeauty.ch); Beauty Academy  Marypro Zürich City (C 61.5%, https://directindex.org/r/maryscosmetics.ch); Darya Nasteka (C 60%, https://directindex.org/r/nastekahair.com); ilovemynails Zürich (C 60%, https://directindex.org/r/ilovemynails.ch); Sajeeka (C 58.5%, https://directindex.org/r/sajeeka.ch).

With the three fixes above (Appointments only through treatwell; Price list of services is on another site; Structured data is incomplete), the score would be about 95.4%, which would be first of 875 in Zurich hairdressers and beauty salons.

## The direct record
What agents get for Beauty Kosmetik Institut, as JSON: https://directindex.org/api/direct/beautyinstitut.ch
- Book: none on record
- Order: none on record
- Menu: https://buchung.treatwell.ch/ort/504674/menue/ (external; from the scan)
- Hours: none on record
- Phone: +41791353535
- Stable links that count: https://directindex.org/go/beautyinstitut.ch/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/beautyinstitut.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/beautyinstitut.ch/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/beautyinstitut.ch/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=beautyinstitut.ch&force=1