# Beauty Culture by Thaty: Agent-Direct Score F (39.5%)

Site: http://www.beautyculture.nl/
Report: https://directindex.org/r/beautyculture.nl
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Beauty Culture by Thaty is largely invisible to agents.
Some AI assistants are turned away by Beauty Culture by Thaty's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Treatwell, a marketplace.

## Direct links
- Phone: +31203629931
- Address: Valeriusstraat 35h, 1071 MC, Amsterdam

## Nearby, also direct
Places near Beauty Culture by Thaty that take a booking or an order on their own website, with no marketplace in between.
- The Dollhouse Beauty Salon (10 m): https://directindex.org/r/thedollhouseboutique.nl
- JECT Clinics (30 m): https://directindex.org/r/jectclinics.nl
- ClausHoltz aesthetics (130 m): https://directindex.org/r/clausholtz.com
- Face & Body Boutique (230 m): https://directindex.org/r/facebodyboutique.com
- Corpus Rub Massage studio (240 m): https://directindex.org/r/corpus-rub.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through treatwell.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2023.** Visitors and assistants may read that year as the last time anyone looked after the site. In Amsterdam, 70% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Beauty Culture by Thaty",
  "url": "http://www.beautyculture.nl/",
  "telephone": "+31203629931",
  "address": "Valeriusstraat 35h, 1071 MC, Amsterdam",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.35497226,
    "longitude": 4.87201298
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Beauty Culture by Thaty

> local business in Valeriusstraat 35h, 1071 MC, Amsterdam, Amsterdam hairdressers and beauty salons. Phone +31203629931.

## About

- Website: http://www.beautyculture.nl/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.

## Where it stands
706 of 976 in Amsterdam hairdressers and beauty salons. Top 72% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 92% | no |
| Publish the menu or price list as HTML | 34% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 43% | no |

Nearest places in the index: The Dollhouse Beauty Salon (C, 5 m, https://directindex.org/r/thedollhouseboutique.nl); JECT Clinics (C, 26 m, https://directindex.org/r/jectclinics.nl); DA Drogisterij Boogaard Cornelis Schuytstraat Amsterdam (D, 49 m, https://directindex.org/r/daboogaard.nl); Babassu (B, 52 m, https://directindex.org/r/babassu.nl); ClausHoltz aesthetics (B, 133 m, https://directindex.org/r/clausholtz.com); One seven zero (F, 162 m, https://directindex.org/r/onesevenzero.nl); Carlsson Culture (C, 172 m, https://directindex.org/r/thecultureamsterdam.nl); Face & Body Boutique (C, 228 m, https://directindex.org/r/facebodyboutique.com); Corpus Rub Massage studio (C, 243 m, https://directindex.org/r/corpus-rub.com); Salon Heleen Hulsmann (D, 267 m, https://directindex.org/r/salonheleenhulsmann.nl).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Amsterdam hairdressers and beauty salons and named 60 places. Beauty Culture by Thaty wasn't one of them. See who was named: https://directindex.org/city/amsterdam-salons/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); Sites using Treatwell 49% (4% A or B, 1916 sites); This site 39.5%.

See what an AI agent reads on this site: https://directindex.org/r/beautyculture.nl/agent-view

## Businesses like Beauty Culture by Thaty in Amsterdam hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Amsterdam hairdressers and beauty salons | 976 | 52% | 23% | 39.5% |
| Sites built with WordPress in Amsterdam hairdressers and beauty salons | 461 | 59% | 27% | 39.5% |
| Sites using Treatwell in Amsterdam hairdressers and beauty salons | 55 | 53% | 13% | 39.5% |
| Sites built with WordPress and using Treatwell in Amsterdam hairdressers and beauty salons | 36 | 56% | 14% | 39.5% |

The best of the sites built with WordPress and using Treatwell in Amsterdam hairdressers and beauty salons: Kobido Amsterdam (B 84.6%, https://directindex.org/r/kobidoamsterdam.nl); By Eknarin (B 76.9%, https://directindex.org/r/byeknarin.nl); Hair Art Amsterdam (B 75.4%, https://directindex.org/r/hairartamsterdam.nl); The Hairextension Bar (B 75.4%, https://directindex.org/r/thehairextensionbar.nl); WI Kappers Amsterdam (B 73.8%, https://directindex.org/r/wikappers.nl).

With the three fixes above (No structured data for the business; Appointments only through treatwell; No price list of services found), the score would be about 90.3%. That would be 5th of 976 in Amsterdam hairdressers and beauty salons, up from 706th.

## The direct record
What agents get for Beauty Culture by Thaty, as JSON: https://directindex.org/api/direct/beautyculture.nl
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +31203629931

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Treatwell: Not stated. Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Read 2026-10-15: https://www.treatwell.co.uk/info/terms-of-use/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 1 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/beautyculture.nl
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/beautyculture.nl/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/beautyculture.nl/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=beautyculture.nl&force=1
