# Beard & Bone: Agent-Direct Score C (56.9%)

Site: http://www.beardandbone.com/
Report: https://directindex.org/r/beardandbone.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Beard & Bone is partly visible to agents.
An AI assistant can open Beard & Bone's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +441216080783
- Address: 105 Wood Ln, B32 4AG, Birmingham
- WhatsApp: a link on the site

## Nearby, also direct
Places near Beard & Bone that take a booking or an order on their own website, with no marketplace in between.
- Tegoder.co.uk (2.2 km): https://directindex.org/r/tegoder.co.uk
- Brow Ability Birmingham UK (2.2 km): https://directindex.org/r/browability.com
- The Laser Clique Ltd. (2.4 km): https://directindex.org/r/thelaserclique.com
- Essence & Co (2.8 km): https://directindex.org/r/essencenco.co.uk
- Nicky Foster (2.8 km): https://directindex.org/r/nickyfostermua.com

## What to fix first
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Beard & Bone",
  "url": "http://www.beardandbone.com/",
  "telephone": "+441216080783",
  "address": "105 Wood Ln, B32 4AG, Birmingham",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.43752936,
    "longitude": -2.0099703
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address

## Where it stands
269 of 590 in Birmingham hairdressers and beauty salons. Top 46% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 2% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 53% | yes |

Nearest places in the index: The Beauty Spot (C, 7 m, https://directindex.org/r/premierelv.com); Tegoder.co.uk (B, 2216 m, https://directindex.org/r/tegoder.co.uk); Brow Ability Birmingham UK (B, 2244 m, https://directindex.org/r/browability.com); Pamper, Spa And Beauty Parties (C, 2290 m, https://directindex.org/r/pamperpartiesbyaimee.co.uk); Seasonal Glo' (C, 2369 m, https://directindex.org/r/seasonalgloltd.com); The Laser Clique Ltd. (C, 2388 m, https://directindex.org/r/thelaserclique.com); Essence & Co (C, 2763 m, https://directindex.org/r/essencenco.co.uk); Nicky Foster (B, 2763 m, https://directindex.org/r/nickyfostermua.com); Julia's Nails & Beauty Boutique (F, 2884 m, https://directindex.org/r/smartscheduling.com); The Beauty Nurse (D, 2895 m, https://directindex.org/r/thebeautynurse.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 53% (30% A or B, 24646 sites); This site 56.9%.

See what an AI agent reads on this site: https://directindex.org/r/beardandbone.com/agent-view

## Businesses like Beard & Bone in Birmingham hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Birmingham hairdressers and beauty salons | 590 | 50% | 21% | 56.9% |
| Sites built with Wix in Birmingham hairdressers and beauty salons | 65 | 66% | 51% | 56.9% |

The best of the sites built with Wix in Birmingham hairdressers and beauty salons: ANka Aesthetics & Training Academy (B 80%, https://directindex.org/r/ankaaesthetics.com); Active Life Balance Sports Massage (B 80%, https://directindex.org/r/activelifebalance.co.uk); Aesthetic Ace Clinic (B 80%, https://directindex.org/r/aestheticace.com); Beautiful BodyArt (B 80%, https://directindex.org/r/beautifulbodyartmicrobladingbynaomi.com); Bouff Hair Design (B 80%, https://directindex.org/r/bouff.co.uk).

With the three fixes above (No online booking link on the website; No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 590 in Birmingham hairdressers and beauty salons.

## The direct record
What agents get for Beard & Bone, as JSON: https://directindex.org/api/direct/beardandbone.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +441216080783

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 10 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/beardandbone.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/beardandbone.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/beardandbone.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=beardandbone.com&force=1