# Black American West Museum: Agent-Direct Score D (52.5%)

Site: https://www.bawmhc.org/
Report: https://directindex.org/r/bawmhc.org
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Black American West Museum is hard for agents to use.
An AI assistant can open Black American West Museum's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through FareHarbor.

## Direct links
- Book directly: https://fareharbor.com/embeds/book/blackamericanwestmuseum/?full-items=yes (through fareharbor acting for the business)
- Address: California Street 3091 80205 Denver
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri closed; Sat 10:00–14:00; Sun closed

## Nearby, also direct
Places near Black American West Museum that take a booking or an order on their own website, with no marketplace in between.
- Amazing Adventures Colorado (250 m): https://directindex.org/r/amazingadventuresworld.com
- Macs Adventure North America (510 m): https://directindex.org/r/macsadventure.com
- Denver Street Art & Graffiti Tours (870 m): https://directindex.org/r/denverfreewalkingtours.com
- Denver Microbrew Tour (1 km): https://directindex.org/r/denvermicrobrewtour.com
- Mile High Bike Tours (1.2 km): https://directindex.org/r/milehighbiketours.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Black American West Museum",
  "url": "https://www.bawmhc.org/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "California Street 3091",
    "postalCode": "80205",
    "addressLocality": "Denver"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.7592281,
    "longitude": -104.974471
  },
  "openingHours": "Sa 10:00-14:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "14:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://fareharbor.com/embeds/book/blackamericanwestmuseum/?full-items=yes",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Black American West Museum

> museum in California Street 3091 80205 Denver, Denver tours, attractions and museums.

## Book or order directly

- Book: https://fareharbor.com/embeds/book/blackamericanwestmuseum/?full-items=yes (through fareharbor acting for the business)

## Opening hours

Sa 10:00-14:00

## About

- Website: https://www.bawmhc.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets through fareharbor on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
62 of 134 in Denver tours, attractions and museums. Top 46% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 7% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 43% | no |
| Have an llms.txt | 57% | no |

Nearest places in the index: Amazing Adventures Colorado (B, 254 m, https://directindex.org/r/amazingadventuresworld.com); Macs Adventure North America (B, 514 m, https://directindex.org/r/macsadventure.com); iDrive Denver Rental Car (D, 763 m, https://directindex.org/r/idrivedenver.com); Isarti Travel (F, 784 m, https://directindex.org/r/isartitravel.com); Denver Street Art & Graffiti Tours (B, 872 m, https://directindex.org/r/denverfreewalkingtours.com); Denver Microbrew Tour (B, 1002 m, https://directindex.org/r/denvermicrobrewtour.com); Medvacation (F, 1081 m, https://directindex.org/r/themedvacation.com); RedLine Contemporary Art Center (C, 1105 m, https://directindex.org/r/redlineart.org); Denver Majestic Limousine (F, 1127 m, https://directindex.org/r/denvermajesticlimo.com); Mile High Bike Tours (B, 1150 m, https://directindex.org/r/milehighbiketours.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Denver tours, attractions and museums and named 51 places. Black American West Museum wasn't one of them. See who was named: https://directindex.org/city/denver-tours/recommended


Compared with its peers: Sites built with Webflow 56% (22% A or B, 9011 sites); Sites using FareHarbor 67% (48% A or B, 914 sites); This site 52.5%.

See what an AI agent reads on this site: https://directindex.org/r/bawmhc.org/agent-view

## Businesses like Black American West Museum in Denver tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Denver tours, attractions and museums | 134 | 48% | 22% | 52.5% |
| Sites built with Webflow in Denver tours, attractions and museums | 2 | 57% | 0% | 52.5% |
| Sites using FareHarbor in Denver tours, attractions and museums | 9 | 70% | 56% | 52.5% |
| Sites built with Webflow and using FareHarbor in Denver tours, attractions and museums | 1 | 53% | 0% | 52.5% |

The best of the sites using FareHarbor in Denver tours, attractions and museums: Mile High Bike Tours (B 84.6%, https://directindex.org/r/milehighbiketours.com); Colorado Sports Hall of Fame (B 77.5%, https://directindex.org/r/coloradosports.org); Molly Brown House Museum (B 77.5%, https://directindex.org/r/mollybrown.org); Delicious Denver Food Tours (B 72.3%, https://directindex.org/r/deliciousdenverfoodtours.com); Denver Graffiti Tour (B 72.3%, https://directindex.org/r/denvergraffititour.com).

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 80%. That would be 6th of 134 in Denver tours, attractions and museums, up from 62nd.

## The direct record
What agents get for Black American West Museum, as JSON: https://directindex.org/api/direct/bawmhc.org
- Book: https://fareharbor.com/embeds/book/blackamericanwestmuseum/?full-items=yes (vendor on own site: FareHarbor; could not verify: partial (2026-10-17))
- Order: none on record
- Menu: none on record
- Hours: Sa 10:00-14:00 (closed now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/bawmhc.org/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, FareHarbor: Not stated. FareHarbor's customer terms (1 September 2025), section 5.1, bar any robot, spider, scraper or other automated means to access the service for a commercial purpose without written permission; whether an assistant booking for a traveller counts as commercial is not stated; the external API is for affiliates and software partners. Read 2026-10-15: https://marketing.fareharbor.com/legal/tos-customers/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 17 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/bawmhc.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/bawmhc.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bawmhc.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bawmhc.org&force=1