# Bath & Body Works: Agent-Direct Score F (35.4%)

Site: http://www.bathandbodyworks.ca/
Report: https://directindex.org/r/bathandbodyworks.ca
Scanned: 2026-10-19 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Bath & Body Works is largely invisible to agents.
AI assistants can't open Bath & Body Works's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.bathandbodyworks.ca/en/t/reserve-collection/ (on the business's own site)
- Order directly: https://customercare.bathandbodyworks.ca/hc/en-ca/categories/4419614212883-SHIPPING-DELIVERY (on the business's own site)
- Phone: +14167871051

## What to fix first
- Prices: 39 prices on the site, the middle one CA$18.95
- Languages: English, Spanish, French

## What the site tells visitors (Measured, not scored)
- **39 prices on the landing page, the middle one CA$18.95.** In Toronto, the middle price of comparable sites that show prices is CA$53.00.

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:px-captcha). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Bath & Body Works",
  "url": "http://www.bathandbodyworks.ca/",
  "telephone": "+14167871051",
  "address": "3401 Dufferin Street, M6A 3A1, Toronto",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.72631691,
    "longitude": -79.45278937
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.bathandbodyworks.ca/en/t/reserve-collection/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://customercare.bathandbodyworks.ca/hc/en-ca/categories/4419614212883-SHIPPING-DELIVERY",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
Not ranked yet in Toronto hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 26% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 38% | no |

Nearest places in the index: Trade Secrets (C, 259 m, https://directindex.org/r/tradesecrets.ca); Hair Selection (B, 706 m, https://directindex.org/r/hairselection.ca); i BARBIERI (D, 1662 m, https://directindex.org/r/ibarbieri.com); European Anti Cellulite Treatment (C, 1976 m, https://directindex.org/r/massagebydmitri.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/bathandbodyworks.ca/agent-view

## Businesses like Bath & Body Works in Toronto hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Toronto hairdressers and beauty salons | 338 | 51% | 19% | 35.4% |

The best of the businesses of the same kind in Toronto hairdressers and beauty salons: Blur Makeup Room (A 87.5%, https://directindex.org/r/blurmakeuproom.com); MD Skin Lab (A 87.5%, https://directindex.org/r/mdskinlab.ca); Mix Beauty Lab (A 87.5%, https://directindex.org/r/shopmixbeautylab.com); Signature Cosmetic Clinic (B 84.6%, https://directindex.org/r/signaturemedispa.com); TTM Spa & Markham Medical Spa (B 83.8%, https://directindex.org/r/ttmspa.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 338 in Toronto hairdressers and beauty salons.

This site appears in 3 cities (3 places on bathandbodyworks.ca). https://directindex.org/brand/bathandbodyworks.ca

## The direct record
What agents get for Bath & Body Works, as JSON: https://directindex.org/api/direct/bathandbodyworks.ca
- Book: https://www.bathandbodyworks.ca/en/t/reserve-collection/ (own site; found by the scan of 2026-10-19, not yet tested)
- Order: https://customercare.bathandbodyworks.ca/hc/en-ca/categories/4419614212883-SHIPPING-DELIVERY (own site; found by the scan of 2026-10-19, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +14167871051
- Stable links that count: https://directindex.org/go/bathandbodyworks.ca/book, https://directindex.org/go/bathandbodyworks.ca/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got challenge:px-captcha); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/bathandbodyworks.ca/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/bathandbodyworks.ca/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=bathandbodyworks.ca&force=1