# Anti-Wrinkle Ireland: Agent-Direct Score D (40%)

Site: http://www.awi.ie/
Report: https://directindex.org/r/awi.ie
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Anti-Wrinkle Ireland is hard for agents to use.
Some AI assistants are turned away by Anti-Wrinkle Ireland's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +353838432241
- Address: 183 Howth Rd, D03 Y1K7, Dublin

## Nearby, also direct
Places near Anti-Wrinkle Ireland that take a booking or an order on their own website, with no marketplace in between.
- Dk Hairdesign Killester (80 m): https://directindex.org/r/dkhairdesign.ie
- McMullen Massage (200 m): https://directindex.org/r/mcmullenmassage.com
- The Graduate Hair Salon (360 m): https://directindex.org/r/graduatehairsalon.ie
- Sculpture Barber Shop (1.1 km): https://directindex.org/r/sculpturebarbershop.ie

## What to fix first
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Anti-Wrinkle Ireland",
  "url": "http://www.awi.ie/",
  "telephone": "+353838432241",
  "address": "183 Howth Rd, D03 Y1K7, Dublin",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.3709321,
    "longitude": -6.20552722
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Anti-Wrinkle Ireland

> organization in 183 Howth Rd, D03 Y1K7, Dublin, Dublin hairdressers and beauty salons. Phone +353838432241.

## About

- Website: http://www.awi.ie/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
597 of 819 in Dublin hairdressers and beauty salons. Top 73% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | no |
| Publish the menu or price list as HTML | 35% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 54% | no |

Nearest places in the index: Amara Thai Massage (D, 66 m, https://directindex.org/r/amarathaimassage.com); Lynnessy Nails & Beauty (F, 68 m, https://directindex.org/r/lynnessynailsbeauty.com); Dk Hairdesign Killester (F, 75 m, https://directindex.org/r/dkhairdesign.ie); Kris Morton (F, 96 m, https://directindex.org/r/3dissue.com); Lesley's Beauty Clinic (F, 101 m, https://directindex.org/r/lesleysbeautyclinic.com); McMullen Massage (C, 200 m, https://directindex.org/r/mcmullenmassage.com); The Graduate Hair Salon (C, 364 m, https://directindex.org/r/graduatehairsalon.ie); Heaven Killester (F, 427 m, https://directindex.org/r/heavenkillester.com); Jamazinglashes (C, 1076 m, https://directindex.org/r/jamazinglashes.ie); Sculpture Barber Shop (C, 1141 m, https://directindex.org/r/sculpturebarbershop.ie).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); This site 40%.

See what an AI agent reads on this site: https://directindex.org/r/awi.ie/agent-view

## Businesses like Anti-Wrinkle Ireland in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dublin hairdressers and beauty salons | 819 | 52% | 21% | 40% |
| Sites built with WordPress in Dublin hairdressers and beauty salons | 366 | 56% | 19% | 40% |

The best of the sites built with WordPress in Dublin hairdressers and beauty salons: Men's Grooming Ireland (A 96.3%, https://directindex.org/r/mensgrooming.ie); Clarius Health - Aesthetics (A 87.7%, https://directindex.org/r/clarius.ie); Twenty11 Atelier (A 87.7%, https://directindex.org/r/twenty11.ie); 98s Nails & Spa (A 86.2%, https://directindex.org/r/98snailsandspa.ie); Ailesbury Hair Loss Clinic (A 86.2%, https://directindex.org/r/ailesburyhairclinic.ie).

With the three fixes above (No online booking link on the website; The server turns AI crawlers away at the door; No price list of services found), the score would be about 86.2%. That would be 11th of 819 in Dublin hairdressers and beauty salons, up from 597th.

## The direct record
What agents get for Anti-Wrinkle Ireland, as JSON: https://directindex.org/api/direct/awi.ie
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +353838432241

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/awi.ie
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/awi.ie/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/awi.ie/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=awi.ie&force=1
