---
title: What an AI agent reads on Joël Villard · The Direct Index
url: https://directindex.org/r/aveda.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/aveda.com) · scanned 2026-10-20

# What an AI agent reads on Joël Villard

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [aveda.com](http://www.aveda.com/), taken from the copy the scanner kept.

13,825

characters of text without JavaScript

Organization

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: Vegan Hair Products, Shampoos, Conditioners & Salons | Avedaaccount iconbag iconcalendar iconcaret--cta-right iconcaret--down iconcaret--down2 iconcaret--left iconcaret--left2 iconcaret--right iconcar · language en-US. First 1,800 of 13,825 characters:

```
Vegan Hair Products, Shampoos, Conditioners & Salons | Aveda Skip navigation and go to main contentCHOOSE 4 FREE SAMPLES WITH $95+ ORDERSFREE SHIPPING WITH $55+ ORDERSTAKE OUR HAIR QUIZ TO FIND THE RIGHT PRODUCTS FOR YOU Find Stores & Salons Join A+ Rewards My A+ Rewards Sign in Hello cart 0 close cart 0 close Hello Sign in | Create Account Join A+ Rewards My A+ Rewards My Account | Sign Out cart 0 close GIFTS GIFTS BY CATEGORY GIFT GUIDE ALL SETS & GIFTS GIFTS BY PRICE GIFT UNDER $35 GIFTS UNDER $75 GIFTS BY AROMA SHAMPURE™ ROSEMARY MINT CHERRY ALMOND BEAUTIFYING GIFT SUGGESTIONS GIFTS FOR HER GIFTS FOR HIM GIFTS FOR THE HOST E-GIFT CARD BESTSELLERS HAIR BY CATEGORY SHOP ALL SHAMPOOS CONDITIONERS DRY SHAMPOO HAIR TREATMENTS & MASKS HAIR OILS & SERUMS PRE-STYLERS & HEAT PROTECTANTS STYLING CREAMS HAIR GELS, POMADES & WAXES HAIR TEXTURIZERS & FOAMS HAIRSPRAYS BY COLLECTION ALL COLLECTIONS INVATI ULTRA ADVANCED™ BOTANICAL REPAIR™ NUTRIPLENISH™ BE CURLY ADVANCED™ COLOR CONSERVE™ SHAMPURE™ ROSEMARY MINT CHERRY ALMOND PURE ABUNDANCE™ PURE-FORMANCE™ MEN BEST FOR DAMAGED HAIR FINE & THINNING HAIR VOLUME FRIZZY HAIR DRY HAIR COILY, CURLY & WAVY HAIR OILY HAIR & SCALP COLOR TREATED HAIR SHINE FEATURED NEW PRODUCTS SMELLS LIKE AVEDA BEST SELLERS LITER SIZE TRAVEL SIZE MEN'S HAIR CARE & STYLING SKIN BY CATEGORY SHOP ALL CLEANSERS EXFOLIATORS & TONERS SERUMS MOISTURIZERS & PROTECTION EYES, BROWS & LIPS MASKS BY COLLECTION ALL COLLECTIONS ADVANCED BOTANICAL KINETICS™ BOTANICAL KINETICS™ TULASĀRA™ OUTER PEACE™ BEST FOR HYDRATE DRY SKIN VISIBLY UPLIFT & FIRM SKIN CALM & SOOTHE SKIN EVEN & BRIGHTEN SKIN BALANCE OILY SKIN CLEAN & CLEAR PORES FEATURED NEW PRODUCTS OUR SIGNATURE RITUALS PHYTOTECH VEGAN COLLAGEN BEST SELLERS MEN'S SKINCARE BATH & BODY BY CATEGORY SHOP ALL BODY WASH & SCRUB
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Aveda |
| Telephone | +1-(800) 644 4831 |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Organization) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [www.aveda.com/products/17976/best-sellers](https://www.aveda.com/products/17976/best-sellers) | ordering | the business's own site |
| [www.aveda.com/products/5303/hair-care/leave-in-treatment](https://www.aveda.com/products/5303/hair-care/leave-in-treatment) | booking | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/aveda.com) turns it into a score and a list of fixes, with code to paste.

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#### For agents

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```