# Avalon Waterways: Agent-Direct Score C (55.4%)

Site: http://www.avalonwaterways.co.uk/
Report: https://directindex.org/r/avalonwaterways.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Avalon Waterways is partly visible to agents.
An AI assistant can open Avalon Waterways's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: 03308087815
- Address: Fourth Floor, Gateway House, 28 The Quadrant, TW9 1DN, Richmond

## Nearby, also direct
Places near Avalon Waterways that take a booking or an order on their own website, with no marketplace in between.
- SailWeek (200 m): https://directindex.org/r/sailweek.tours
- The Original Ted Tour Locations of The TV show 'Ted Lasso' (480 m): https://directindex.org/r/tedlassotour.com
- Stop 3 - The Great Pagoda (570 m): https://directindex.org/r/kew.org
- Nima Chemist And Travel Clinic Richmond (1.1 km): https://directindex.org/r/nimapharmacy.co.uk
- St. Peter's Pilgrimages (1.3 km): https://directindex.org/r/stpeterspilgrimages.com

## What to fix first
- **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business
- **The phone number on the site doesn't match the open map data.** The site shows 08082585614, but OpenStreetMap or Overture Maps lists 03308087815. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Avalon Waterways",
  "url": "http://www.avalonwaterways.co.uk/",
  "telephone": "03308087815",
  "address": "Fourth Floor, Gateway House, 28 The Quadrant, TW9 1DN, Richmond",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.4655667,
    "longitude": -0.2958624
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Avalon Waterways

> organization in Fourth Floor, Gateway House, 28 The Quadrant, TW9 1DN, Richmond, London tours, attractions and museums. Phone 03308087815.

## About

- Website: http://www.avalonwaterways.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
1623 of 1861 in London tours, attractions and museums. Top 87% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: SailWeek (C, 197 m, https://directindex.org/r/sailweek.tours); Minorca Sailing (D, 212 m, https://directindex.org/r/minorcasailing.co.uk); Tourwise of London Limited (F, 309 m, https://directindex.org/r/globusandcosmos.com); The Original Ted Tour Locations of The TV show 'Ted Lasso' (C, 480 m, https://directindex.org/r/tedlassotour.com); Stop 3 - The Great Pagoda (F, 570 m, https://directindex.org/r/kew.org); Ham Removals Ltd. (C, 870 m, https://directindex.org/r/hamremovals.co.uk); Museum of Richmond (C, 1044 m, https://directindex.org/r/museumofrichmond.com); Nima Chemist And Travel Clinic Richmond (B, 1130 m, https://directindex.org/r/nimapharmacy.co.uk); River Thames Visitor Centre (F, 1166 m, https://directindex.org/r/riverthamesvisitorcentre.com); St. Peter's Pilgrimages (F, 1343 m, https://directindex.org/r/stpeterspilgrimages.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. Avalon Waterways wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended


See what an AI agent reads on this site: https://directindex.org/r/avalonwaterways.co.uk/agent-view

## Businesses like Avalon Waterways in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 1861 | 44% | 12% | 55.4% |

The best of the businesses of the same kind in London tours, attractions and museums: Skiology (A 90.8%, https://directindex.org/r/skiology.co.uk); Elgin Car Service (A 89.2%, https://directindex.org/r/theelgin.com); Erna Low Ltd. (A 89.2%, https://directindex.org/r/ernalow.co.uk); Bustronome London (A 86.2%, https://directindex.org/r/bustronome.com); First Travel Services (A 86.2%, https://directindex.org/r/airporttransferservices.co.uk).

With the three fixes above (No ticket link on the website; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 1,861 in London tours, attractions and museums.

## The direct record
What agents get for Avalon Waterways, as JSON: https://directindex.org/api/direct/avalonwaterways.co.uk
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 03308087815

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/avalonwaterways.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/avalonwaterways.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/avalonwaterways.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=avalonwaterways.co.uk&force=1
