# Athletica: Agent-Direct Score F (34.3%) Site: http://www.athletica.nu/ Report: https://directindex.org/r/athletica.nu Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Athletica is largely invisible to agents. Some AI assistants are turned away by Athletica's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Bokadirekt, a marketplace. ## Direct links - Phone: +4686120046 - Address: Kungstensgatan 26, 113 57, Stockholm ## Nearby, also direct Places near Athletica that take a booking or an order on their own website, with no marketplace in between. - DB Dental Luntmakartandläkarna (80 m): https://directindex.org/r/dbdental.se - Stockholm tandläkarcenter (80 m): https://directindex.org/r/stockholmtandlakarcenter.se - Bone Monitoring Clinic AB (120 m): https://directindex.org/r/bmclinic.se - E B F Dentalröntgen AB (120 m): https://directindex.org/r/ebf.se - Akademiskt Centrum Plastikkirurgi (130 m): https://directindex.org/r/akademisktcentrum.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Appointments only through bokadirekt.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## What the site tells visitors (Measured, not scored) - **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Stockholm, 11% of comparable sites declare one. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Athletica > local business in Kungstensgatan 26, 113 57, Stockholm, Stockholm dentists, clinics and vets. Phone +4686120046. ## About - Website: http://www.athletica.nu/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. ## Where it stands 457 of 525 in Stockholm dentists, clinics and vets. Top 87% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 98% | no | | Publish the menu or price list as HTML | 4% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 100% | no | | Structured data with address, phone and hours | 13% | no | | Have an llms.txt | 37% | no | Nearest places in the index: DB Dental Luntmakartandläkarna (B, 77 m, https://directindex.org/r/dbdental.se); Stockholm tandläkarcenter (C, 80 m, https://directindex.org/r/stockholmtandlakarcenter.se); Axelsson Stefan Physio (D, 89 m, https://directindex.org/r/axelssonfysio.se); Bone Monitoring Clinic AB (B, 116 m, https://directindex.org/r/bmclinic.se); E B F Dentalröntgen AB (C, 124 m, https://directindex.org/r/ebf.se); Akademiskt Centrum Plastikkirurgi (B, 126 m, https://directindex.org/r/akademisktcentrum.com); Sweden Dental AB (B, 134 m, https://directindex.org/r/swedendental.se); Tandsam Norrmalm AB (D, 189 m, https://directindex.org/r/tandsam.se); Peak Brain Neurofeedback Stockholm AB (B, 223 m, https://directindex.org/r/peakbrainneurofeedback.se); Stadskliniken (B, 227 m, https://directindex.org/r/stadskliniken.se). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using Bokadirekt 47% (1% A or B, 531 sites); This site 34.3%. See what an AI agent reads on this site: https://directindex.org/r/athletica.nu/agent-view ## Businesses like Athletica in Stockholm dentists, clinics and vets | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Stockholm dentists, clinics and vets | 525 | 52% | 18% | 34.3% | | Sites built with WordPress in Stockholm dentists, clinics and vets | 265 | 57% | 27% | 34.3% | | Sites using Bokadirekt in Stockholm dentists, clinics and vets | 37 | 48% | 0% | 34.3% | | Sites built with WordPress and using Bokadirekt in Stockholm dentists, clinics and vets | 23 | 48% | 0% | 34.3% | The best of the sites built with WordPress and using Bokadirekt in Stockholm dentists, clinics and vets: Radhuskliniken Tandvard (C 58.5%, https://directindex.org/r/dentalkliniken.se); Akilles Fotvård (C 56.9%, https://directindex.org/r/akillesfotvard.se); Fotmedi (C 56.9%, https://directindex.org/r/fotmedi.se); Fotvårdsteamet (C 56.9%, https://directindex.org/r/fotvardsteamet.se); Hudläkargruppen (C 56.9%, https://directindex.org/r/hudlakargruppen.se). With the three fixes above (No structured data for the business; Appointments only through bokadirekt; No list of services and prices found), the score would be about 85.1%. That would be 3rd of 525 in Stockholm dentists, clinics and vets, up from 457th. ## The direct record What agents get for Athletica, as JSON: https://directindex.org/api/direct/athletica.nu - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +4686120046 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Bokadirekt: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 18.3 | 25 | | Readable | 1 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/athletica.nu - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md) - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/athletica.nu/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/athletica.nu/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=athletica.nu&force=1