# Arterra: Agent-Direct Score D (45.1%)

Site: http://www.arterradelmar.com/
Report: https://directindex.org/r/arterradelmar.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Arterra is hard for agents to use.
Some AI assistants are turned away by Arterra's website. It can read what Arterra offers. To book or order, it is sent to OpenTable, a marketplace.

## Direct links
- Menu: https://www.arterradelmar.com/menu/
- Phone: +18583696032
- Address: 11966 El Camino Real, 92130, San Diego

## Nearby, also direct
Places near Arterra that take a booking or an order on their own website, with no marketplace in between.
- Gami Sushi (670 m): https://directindex.org/r/gamisushisd.com
- Royal India Delmar (690 m): https://directindex.org/r/royalindiadelmar.com
- Kabob Lounge (1.1 km): https://directindex.org/r/kaboblounge.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Booking only through opentable.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_429), ClaudeBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Arterra",
  "url": "http://www.arterradelmar.com/",
  "telephone": "+18583696032",
  "address": "11966 El Camino Real, 92130, San Diego",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 32.93599570650916,
    "longitude": -117.23878204822542
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Arterra

> local business in 11966 El Camino Real, 92130, San Diego, San Diego. Phone +18583696032.

## Book or order directly

- Menu: https://www.arterradelmar.com/menu/

## About

- Website: http://www.arterradelmar.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **OpenTable works with agents through its partners.** OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Terms read on 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
1482 of 2243 in San Diego. Top 66% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 94% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 62% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Kona Ice Little San Diego (D, 518 m, https://directindex.org/r/kona-ice.com); Gami Sushi (B, 672 m, https://directindex.org/r/gamisushisd.com); Marketplace Grille (B, 674 m, https://directindex.org/r/marketplacegrille.com); Royal India Delmar (C, 685 m, https://directindex.org/r/royalindiadelmar.com); Nico's Taco Shop (F, 714 m, https://directindex.org/r/piazza-carmel.com); Spices Thai Kitchen (F, 741 m, https://directindex.org/r/spicesthaicafesd.com); Flippin' Pizza (D, 833 m, https://directindex.org/r/flippinpizza.com); Kabob Lounge (F, 1060 m, https://directindex.org/r/kaboblounge.com); Iris Food & Spirits (D, 1332 m, https://directindex.org/r/westenddelmar.com); West End Del Mar (F, 1339 m, https://directindex.org/r/westendbirthdayclub.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about San Diego and named 100 places. Arterra wasn't one of them. See who was named: https://directindex.org/city/san-diego/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using OpenTable 69% (51% A or B, 6152 sites); This site 45.1%.

See what an AI agent reads on this site: https://directindex.org/r/arterradelmar.com/agent-view

## Businesses like Arterra in San Diego

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in San Diego | 2243 | 55% | 36% | 45.1% |
| Sites built with WordPress in San Diego | 560 | 65% | 45% | 45.1% |
| Sites using OpenTable in San Diego | 141 | 73% | 66% | 45.1% |
| Sites built with WordPress and using OpenTable in San Diego | 63 | 74% | 73% | 45.1% |

The best of the sites built with WordPress and using OpenTable in San Diego: Buca di Beppo (A 100%, https://directindex.org/r/dineatbuca.com); Piedra Santa (A 100%, https://directindex.org/r/piedrasantasd.com); Scuderie Italia (A 100%, https://directindex.org/r/scuderieitalia.com); Slowly Restaurant + Bar (A 100%, https://directindex.org/r/slowlysd.com); Tavola Nostra (A 100%, https://directindex.org/r/tavolanostrapizzeria.com).

With the three fixes above (No structured data for the business; Booking only through opentable; The server turns AI crawlers away at the door), the score would be about 95.4%. That would be 64th of 2,243 in San Diego, up from 1482nd.

## The direct record
What agents get for Arterra, as JSON: https://directindex.org/api/direct/arterradelmar.com
- Book: none on record
- Order: none on record
- Menu: https://www.arterradelmar.com/menu/ (html_page; from the scan)
- Hours: none on record
- Phone: +18583696032
- Stable links that count: https://directindex.org/go/arterradelmar.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, OpenTable: Through partners. OpenTable's terms page could not be fetched on 2026-10-15; OpenTable names over 200 authorized partners, Google, Meta and OpenAI among them, as the channels through which agents book. Read 2026-10-15: https://mynews13.com/fl/orlando/business/2026/07/14/opentable-new-terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 8 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/arterradelmar.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/arterradelmar.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/arterradelmar.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=arterradelmar.com&force=1
