# Baltimore Museum of Art: Agent-Direct Score F (38.3%)

Site: https://artbma.org/
Report: https://directindex.org/r/artbma.org
Scanned: 2026-11-13 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Baltimore Museum of Art is largely invisible to agents.
Some AI assistants are turned away by Baltimore Museum of Art's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://reservations.artbma.org/orders/601/calendar?eventId=6a8da4bf67b18ab5366f2c43&cart (on the business's own site)
- Order directly: https://reservations.artbma.org/orders/601/calendar?eventId=6a8da4bf67b18ab5366f2c43&cart (on the business's own site)
- Phone: +1 443-573-1700
- Address: 10 Art Museum Drive, Baltimore, MD 21218
- Hours, from OpenStreetMap · Overture Maps: We-Fr 10:00-17:00; Sa-Su 11:00-18:00; Mo-Tu off; Jan 1 off; Jul 4 off; Nov Th[4] off; Dec 25 off
- Step-free access (OpenStreetMap)
- Prices: 3 prices on the site, the middle one $35.00

## Nearby, also direct
Places near Baltimore Museum of Art that take a booking or an order on their own website, with no marketplace in between.
- Puptrait Pet Photography (880 m): https://directindex.org/r/puptrait.com
- Baltimore Streetcar Museum (1.5 km): https://directindex.org/r/baltimorestreetcarmuseum.org

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **robots.txt blocks GPTBot, ClaudeBot, Google-Extended.** (+3.7 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents

## What the site tells visitors (Measured, not scored)
- **3 prices on the landing page, the middle one $35.00.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Baltimore Museum of Art",
  "url": "https://artbma.org/",
  "telephone": "+1 443-573-1700",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "10 Art Museum Drive",
    "postalCode": "21218",
    "addressLocality": "Baltimore",
    "addressRegion": "MD"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 39.3258202,
    "longitude": -76.6197485
  },
  "openingHours": "We-Fr 10:00-17:00; Sa-Su 11:00-18:00; Mo-Tu off; Jan 1 off; Jul 4 off; Nov Th[4] off; Dec 25 off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "11:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://reservations.artbma.org/orders/601/calendar?eventId=6a8da4bf67b18ab5366f2c43&cart",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://reservations.artbma.org/orders/601/calendar?eventId=6a8da4bf67b18ab5366f2c43&cart",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

## Already right
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
78 of 92 in Baltimore tours, attractions and museums. Top 85% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 80% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 50% | yes |

Nearest places in the index: Shay Travels (C, 557 m, https://directindex.org/r/shaytravels.com); Puptrait Pet Photography (B, 876 m, https://directindex.org/r/puptrait.com); Wander In Wonder Travel (D, 946 m, https://directindex.org/r/wanderinwondertravel.com); Lacrosse Museum and National Hall of Fame (F, 1008 m, https://directindex.org/r/usalacrosse.com); NextCar (C, 1134 m, https://directindex.org/r/nextcarrental.com); Lovely Lane Museum Library (F, 1307 m, https://directindex.org/r/lovelylanemuseum.org); Baltimore Streetcar Museum (A, 1507 m, https://directindex.org/r/baltimorestreetcarmuseum.org); Alumni World Travel (D, 1751 m, https://directindex.org/r/aesu.com); Rose Travel LLC (F, 2256 m, https://directindex.org/r/rosetravelllc.com); Amaranthine Museum (F, 2331 m, https://directindex.org/r/amaranthinemuseum.org).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A food tour this Saturday evening for two, book it." (Gemini); "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (ChatGPT, Gemini); "A private guide for half a day with the family, how do I book one?" (ChatGPT)


Compared with its peers: Sites built with WordPress 55% (24% A or B, 259325 sites); This site 38.3%.

See what an AI agent reads on this site: https://directindex.org/r/artbma.org/agent-view

## Named by ChatGPT and Gemini for 3 questions, including "A food tour this Saturday evening for two, book it" in Baltimore tours, attractions and museums, November 2026
- "A food tour this Saturday evening for two, book it." (2026-11-13): Gemini with a link to this site. https://directindex.org/city/baltimore-tours/recommended/food-tour
- "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" (2026-11-13): ChatGPT with a link to this site. https://directindex.org/city/baltimore-tours/recommended/museum-tickets
- "A private guide for half a day with the family, how do I book one?" (2026-11-13): ChatGPT with a link to this site. https://directindex.org/city/baltimore-tours/recommended/private-guide
Named by 2 of 2 assistants asked. Badge: https://directindex.org/badge/named/artbma.org.svg

## Businesses like Baltimore Museum of Art in Baltimore tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Baltimore tours, attractions and museums | 92 | 52% | 18% | 38.3% |
| Sites built with WordPress in Baltimore tours, attractions and museums | 39 | 57% | 23% | 38.3% |

The best of the sites built with WordPress in Baltimore tours, attractions and museums: Baltimore Streetcar Museum (A 92.5%, https://directindex.org/r/baltimorestreetcarmuseum.org); Port Discovery Children's Museum (A 86.2%, https://directindex.org/r/portdiscovery.org); City Cruises Baltimore (B 84.6%, https://directindex.org/r/citycruises.com); Puptrait Pet Photography (B 84.6%, https://directindex.org/r/puptrait.com); Inner Harbor Travel (B 75.4%, https://directindex.org/r/baltimore.org).

With the three fixes above (No structured data for the business; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 72.9%. That would be 15th of 92 in Baltimore tours, attractions and museums, up from 78th.

## The direct record
What agents get for Baltimore Museum of Art, as JSON: https://directindex.org/api/direct/artbma.org
- Book: https://reservations.artbma.org/orders/601/calendar?eventId=6a8da4bf67b18ab5366f2c43&cart (own site; could not verify: failed (2026-11-13))
- Order: https://reservations.artbma.org/orders/601/calendar?eventId=6a8da4bf67b18ab5366f2c43&cart (own site; could not verify: failed (2026-11-13))
- Menu: none on record
- Hours: We-Fr 10:00-17:00; Sa-Su 11:00-18:00; Mo-Tu off; Jan 1 off; Jul 4 off; Nov Th[4] off; Dec 25 off (from OpenStreetMap)
- Phone: +1 443-573-1700
- Stable links that count: https://directindex.org/go/artbma.org/book, https://directindex.org/go/artbma.org/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 14.6 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/artbma.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/artbma.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/artbma.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=artbma.org&force=1