# Aroma Beauty Rooms: Agent-Direct Score F (23.1%)

Site: http://www.aromabeautyrooms.co.uk
Report: https://directindex.org/r/aromabeautyrooms.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Aroma Beauty Rooms is largely invisible to agents.
AI assistants can't open Aroma Beauty Rooms's website, so they go by what other sites say about it.

## Direct links
- Book directly: http://www.aromabeautyrooms.co.uk/index.php/book-reservation (on the business's own site)
- Phone: +442083184000
- Address: 2 Brightfield Rd, SE12 8QF, London

## Nearby, also direct
Places near Aroma Beauty Rooms that take a booking or an order on their own website, with no marketplace in between.
- Superior Scalps (140 m): https://directindex.org/r/superiorscalps.co.uk
- Elite Hair Lounge (440 m): https://directindex.org/r/elitehairlounge.co.uk
- Body Silk Clinic (760 m): https://directindex.org/r/bodysilk.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+22 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (no points, but worth doing) The page is only served over plain http. Browsers and agents rank it lower or refuse it.

## What the site tells visitors (Measured, not scored)
- **The footer says © 2012.** Visitors and assistants may read that year as the last time anyone looked after the site. In London, 68% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Aroma Beauty Rooms",
  "url": "http://www.aromabeautyrooms.co.uk",
  "telephone": "+442083184000",
  "address": "2 Brightfield Rd, SE12 8QF, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.45656467,
    "longitude": 0.00955179
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "http://www.aromabeautyrooms.co.uk/index.php/book-reservation",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
5227 of 6057 in London hairdressers and beauty salons. Top 86% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | no |

Nearest places in the index: Superior Scalps (B, 143 m, https://directindex.org/r/superiorscalps.co.uk); Skyn Avenue (F, 147 m, https://directindex.org/r/skynavenue.co.uk); PHP Aesthetic-Wellness (D, 153 m, https://directindex.org/r/phpaesthetic.com); Shorter and Co London Hair Design (F, 165 m, https://directindex.org/r/shorterco.london); Uniskin Blackheath (C, 178 m, https://directindex.org/r/uniskinblackheath.co.uk); Champions Barber Shop (D, 366 m, https://directindex.org/r/amazon.co.uk); Elite Hair Lounge (C, 438 m, https://directindex.org/r/elitehairlounge.co.uk); Liliya Beauty (F, 520 m, https://directindex.org/r/liliyabeauty.co.uk); Body Silk Clinic (C, 761 m, https://directindex.org/r/bodysilk.co.uk); Capital Hair & Beauty (B, 782 m, https://directindex.org/r/capitalhairandbeauty.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Aroma Beauty Rooms wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


See what an AI agent reads on this site: https://directindex.org/r/aromabeautyrooms.co.uk/agent-view

## Businesses like Aroma Beauty Rooms in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 23.1% |

The best of the businesses of the same kind in London hairdressers and beauty salons: Beauty Sculpt (A 95.4%, https://directindex.org/r/beautysculpt.co.uk); Tranquilstate Professional Male Grooming (A 95.4%, https://directindex.org/r/tranquilstate.co.uk); Amba Hair Boutique (A 93.8%, https://directindex.org/r/ambablowdry.com); DJN Physios Tottenham Court Road (A 93.8%, https://directindex.org/r/djnphysioslondon.co.uk); Najwa London Members - Only (A 93.8%, https://directindex.org/r/najwalondon.co.uk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No price list of services found), the score would be about 90.8%. That would be 9th of 6,057 in London hairdressers and beauty salons, up from 5227th.

## The direct record
What agents get for Aroma Beauty Rooms, as JSON: https://directindex.org/api/direct/aromabeautyrooms.co.uk
- Book: http://www.aromabeautyrooms.co.uk/index.php/book-reservation (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +442083184000
- Stable links that count: https://directindex.org/go/aromabeautyrooms.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/aromabeautyrooms.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/aromabeautyrooms.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=aromabeautyrooms.co.uk&force=1