# Roldán 37: Agent-Direct Score F (18.8%)

Site: https://maps.apple.com/?address=Calle+Cozumel+22%2C+Roma+Norte%2C+06700+Cuauht%C3%A9moc%2C+CDMX%2C+M%C3%A9xico&ll=19.420255%2C-99.171177&q=Calle+Cozumel+22&t=m
Report: https://directindex.org/r/apple.com
Scanned: 2026-10-22 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Roldán 37 is largely invisible to agents.
AI assistants can't open Roldán 37's website, so they go by what other sites say about it.

## Direct links
- Phone: +525555421951
- Address: Roldán 37, 06060, Cuauhtémoc

## Nearby, also direct
Places near Roldán 37 that take a booking or an order on their own website, with no marketplace in between.
- La Casa De Las Sirenas (890 m): https://directindex.org/r/lacasadelassirenas.rest
- La Gloriosa (2.9 km): https://directindex.org/r/marriott.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Roldán 37",
  "url": "https://maps.apple.com/?address=Calle+Cozumel+22%2C+Roma+Norte%2C+06700+Cuauht%C3%A9moc%2C+CDMX%2C+M%C3%A9xico&ll=19.420255%2C-99.171177&q=Calle+Cozumel+22&t=m",
  "telephone": "+525555421951",
  "address": "Roldán 37, 06060, Cuauhtémoc",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 19.428811,
    "longitude": -99.127047
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
Not ranked yet in Mexico City.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 83% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | no |
| Structured data with address, phone and hours | 9% | no |
| Have an llms.txt | 17% | no |

Nearest places with a similar menu: La Casa De Las Sirenas (C, 887 m, https://directindex.org/r/lacasadelassirenas.rest); El Rey del Pavo (D, 961 m, https://directindex.org/r/lovable.app); El Cardenal (B, 1019 m, https://directindex.org/r/restauranteelcardenal.com); Barro Mestizo (D, 1139 m, https://directindex.org/r/barromestizo.com); Restaurante Escuela Zéfiro (F, 1168 m, https://directindex.org/r/zefiro.com.mx); Vegamo MX (D, 2081 m, https://directindex.org/r/vegamomx.com); Xkina Reforma (D, 2319 m, https://directindex.org/r/xkinareforma.com); Terraza Cha Cha Chá (F, 2811 m, https://directindex.org/r/terrazachachacha.com); La Gloriosa (C, 2907 m, https://directindex.org/r/marriott.com); El Mercado Amazónico (C, 3215 m, https://directindex.org/r/mercadoamazonico.com.mx).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Mexico City and named 92 places. Roldán 37 wasn't one of them. See who was named: https://directindex.org/city/mexico-city/recommended


Compared with its peers: Sites built with Webflow 57% (23% A or B, 6169 sites); This site 18.8%.

See what an AI agent reads on this site: https://directindex.org/r/apple.com/agent-view

Read by AI agents 20 times this month (ClaudeBot 20).

## Businesses like Roldán 37 in Mexico City

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Mexico City | 225 | 45% | 16% | 18.8% |
| Sites built with Webflow in Mexico City | 6 | 57% | 33% | 18.8% |

The best of the sites built with Webflow in Mexico City: Fogoncito (B 72.3%, https://directindex.org/r/fogoncito.com); The Capital Grille (B 72.3%, https://directindex.org/r/thecapitalgrille.com.mx); La Matrak (D 52.3%, https://directindex.org/r/lamatrak.com); El Mayor (D 49.2%, https://directindex.org/r/elmayor.com.mx); Taco Santo (D 47.2%, https://directindex.org/r/tacosantovegano.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website; Structured data is incomplete), the score would be about 77.5%. That would be 17th of 225 in Mexico City, up from not ranked today.

This site appears in 26 cities (33 places on apple.com). https://directindex.org/brand/apple.com

## The direct record
What agents get for Roldán 37, as JSON: https://directindex.org/api/direct/apple.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +525555421951

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 7 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/apple.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/apple.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=apple.com&force=1