# Appearance Matters: Agent-Direct Score C (61.5%) Site: https://appearancemattersltd.com/ Report: https://directindex.org/r/appearancemattersltd.com Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Appearance Matters is partly visible to agents. An AI assistant can open Appearance Matters's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through bookings.gettimely.com. ## Direct links - Phone: +642102645751 - Address: 3 Kerlin Cres, 0618, Auckland ## Nearby, also direct Places near Appearance Matters that take a booking or an order on their own website, with no marketplace in between. - Krisha Beauty Salon (1.6 km): https://directindex.org/r/krishabeauty.co.nz - Allure Beauty Salon (2.3 km): https://directindex.org/r/allurebeauty.co.nz ## What to fix first - **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business - **The phone number on the site doesn't match the open map data.** The site shows 02102645751%C2%A0, but OpenStreetMap or Overture Maps lists +642102645751. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org. ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Appearance Matters > organization in 3 Kerlin Cres, 0618, Auckland, Auckland hairdressers and beauty salons. Phone +642102645751. ## About - Website: https://appearancemattersltd.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (Organization).** no address, phone or hours in it ## Where it stands 324 of 908 in Auckland hairdressers and beauty salons. Top 36% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 96% | no | | Publish the menu or price list as HTML | 20% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes | | Structured data with address, phone and hours | 11% | no | | Have an llms.txt | 58% | no | Nearest places in the index: Graceful Beauty (C, 0 m, https://directindex.org/r/gracefulbeautynz.com); Amici Hair Salon (C, 191 m, https://directindex.org/r/amicihair.co.nz); Ma's Goodies (C, 995 m, https://directindex.org/r/masgoodies.co.nz); Polished by Court (D, 1076 m, https://directindex.org/r/polishedbycourtnz.com); Drader Brow & Beauty Studio (D, 1507 m, https://directindex.org/r/draderbrows.com); B Scene Hairdesign Ltd (F, 1629 m, https://directindex.org/r/bscene.co.nz); Krisha Beauty Salon (C, 1631 m, https://directindex.org/r/krishabeauty.co.nz); Z Beauty (C, 2141 m, https://directindex.org/r/zbeautyandacademy.co.nz); Allure Beauty Salon (C, 2291 m, https://directindex.org/r/allurebeauty.co.nz); Hobsonville Massage Therapy (C, 2391 m, https://directindex.org/r/hmt.nz). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); This site 61.5%. See what an AI agent reads on this site: https://directindex.org/r/appearancemattersltd.com/agent-view ## Businesses like Appearance Matters in Auckland hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 61.5% | | Sites built with WordPress in Auckland hairdressers and beauty salons | 286 | 57% | 24% | 61.5% | The best of the sites built with WordPress in Auckland hairdressers and beauty salons: Cathy Lee Hair and Beauty (A 93.8%, https://directindex.org/r/hairbeautysalonalbany.co.nz); Lanreé Aesthetics (A 90.8%, https://directindex.org/r/lanree.co.nz); Bai Pho Traditional Thai Massage & Spa (A 86.2%, https://directindex.org/r/baipho.co.nz); Cocoon Thai Spa (A 86.2%, https://directindex.org/r/thaispa.co.nz); Glamour hair boutique (A 86.2%, https://directindex.org/r/glamourhairboutique.co.nz). With the three fixes above (Appointments through an unrecognised third party; No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 908 in Auckland hairdressers and beauty salons. ## The direct record What agents get for Appearance Matters, as JSON: https://directindex.org/api/direct/appearancemattersltd.com - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +642102645751 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 9 | 25 | | Actionable | 6 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/appearancemattersltd.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/appearancemattersltd.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/appearancemattersltd.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=appearancemattersltd.com&force=1