# Apollo: Agent-Direct Score D (47.2%) Site: http://www.apollopizzeria.fi/ Report: https://directindex.org/r/apollopizzeria.fi Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Apollo is hard for agents to use. Some AI assistants are turned away by Apollo's website. What Apollo offers is on another site. It finds a way to book or order directly, through swype.fi. ## Direct links - Phone: 097012298 - Hours, from OpenStreetMap · Overture Maps: Mon–Thu 14:30–02:30; Fri–Sat 14:30–03:00; Sun 14:30–02:30 ## Nearby, also direct Places near Apollo that take a booking or an order on their own website, with no marketplace in between. - Döner Harju (260 m): https://directindex.org/r/donerharju.fi - Palapizzeria Izza by Särdough (730 m): https://directindex.org/r/izza.fi - Madonna Restaurant (780 m): https://directindex.org/r/madonnarestaurant.fi - Pizzala Pizza (860 m): https://directindex.org/r/pizzalapizza.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps - **Menu or price list is on another site.** (+5 points) The link goes to swype.fi, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Apollo > fast food restaurant (pizza, kebab) in Helsinki. Phone 097012298. ## Book or order directly - Menu: https://swype.fi/merchant/apollo-pizzeria?external=true ## Opening hours Su-Th 14:30-02:30; Fr-Sa 14:30-03:00 ## About - Website: http://www.apollopizzeria.fi/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. ## Where it stands 700 of 1041 in Helsinki. Top 67% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 99% | no | | Publish the menu or price list as HTML | 84% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 96% | no | | Structured data with address, phone and hours | 49% | no | | Have an llms.txt | 23% | no | Nearest places with a similar menu: Bröner (C, 28 m, https://directindex.org/r/broner.fi); Blondie (F, 106 m, https://directindex.org/r/blondiepizza.fi); Döner Harju (C, 256 m, https://directindex.org/r/donerharju.fi); Ravintola Salpimienta (F, 453 m, https://directindex.org/r/salpimienta.fi); Palapizzeria Izza by Särdough (C, 728 m, https://directindex.org/r/izza.fi); Saba (D, 738 m, https://directindex.org/r/ravintolasaba.fi); King Kebab (C, 755 m, https://directindex.org/r/kingkebab.fi); Madonna Restaurant (C, 781 m, https://directindex.org/r/madonnarestaurant.fi); Uuno Kallio (B, 811 m, https://directindex.org/r/uunopinza.fi); Pizzala Pizza (A, 857 m, https://directindex.org/r/pizzalapizza.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Helsinki and named 65 places. Apollo wasn't one of them. See who was named: https://directindex.org/city/helsinki/recommended Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 47.2%. See what an AI agent reads on this site: https://directindex.org/r/apollopizzeria.fi/agent-view ## Businesses like Apollo in Helsinki | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Helsinki | 1041 | 55% | 29% | 47.2% | | Sites built with WordPress in Helsinki | 464 | 61% | 34% | 47.2% | The best of the sites built with WordPress in Helsinki: B5 Black (A 100%, https://directindex.org/r/b5black.fi); Weeruska (A 100%, https://directindex.org/r/weeruska.com); Dong Bei House (A 95.4%, https://directindex.org/r/dongbeihouse.fi); John Scott’s (A 95.4%, https://directindex.org/r/johnscotts.se); Monal (A 95.4%, https://directindex.org/r/ravintolamonal.fi). With the three fixes above (No structured data for the business; Ordering through an unrecognised third party; Menu or price list is on another site), the score would be about 90.3%. That would be 43rd of 1,041 in Helsinki, up from 700th. ## The direct record What agents get for Apollo, as JSON: https://directindex.org/api/direct/apollopizzeria.fi - Book: none on record - Order: none on record - Menu: https://swype.fi/merchant/apollo-pizzeria?external=true (external; from the scan) - Hours: Su-Th 14:30-02:30; Fr-Sa 14:30-03:00 (open now) (from OpenStreetMap) - Phone: 097012298 - Stable links that count: https://directindex.org/go/apollopizzeria.fi/menu ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 3 | 25 | | Actionable | 6 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/apollopizzeria.fi - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/apollopizzeria.fi/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/apollopizzeria.fi/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=apollopizzeria.fi&force=1