# African American Museum: Agent-Direct Score F (27.5%)

Site: https://www.apexmuseum.org/
Report: https://directindex.org/r/apexmuseum.org
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
African American Museum is largely invisible to agents.
AI assistants can't open African American Museum's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.apexmuseum.org/purchase-tickets (on the business's own site)

## Nearby, also direct
Places near African American Museum that take a booking or an order on their own website, with no marketplace in between.
- Mount Wilson Observatory & Museum (540 m): https://directindex.org/r/mtwilson.edu
- Madame C.J. Walker’s Beauty Shoppe and WERDStudio Museum (590 m): https://directindex.org/r/madamecjwalkermuseum.com
- Tours Of Atlanta (670 m): https://directindex.org/r/toursofatlanta.com
- Atl-cruzers Electric Car And Segway Tours (750 m): https://directindex.org/r/atlcruzers.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "African American Museum",
  "url": "https://www.apexmuseum.org/",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 33.7553355,
    "longitude": -84.3831172
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.apexmuseum.org/purchase-tickets",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
99 of 127 in Atlanta tours, attractions and museums. Top 78% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 54% | no |
| Have an llms.txt | 69% | no |

Nearest places in the index: Mount Wilson Observatory & Museum (B, 540 m, https://directindex.org/r/mtwilson.edu); Madame C.J. Walker’s Beauty Shoppe and WERDStudio Museum (F, 593 m, https://directindex.org/r/madamecjwalkermuseum.com); Paradise Haven Travels (D, 672 m, https://directindex.org/r/paradisehaventravels.com); Tours Of Atlanta (D, 672 m, https://directindex.org/r/toursofatlanta.com); Soul Food Museum (F, 721 m, https://directindex.org/r/soulfoodmuseum.org); Five Points Plaza (D, 723 m, https://directindex.org/r/seligenterprises.com); Atl-cruzers Electric Car And Segway Tours (B, 753 m, https://directindex.org/r/atlcruzers.com); LeTense Travel & Excursions (F, 818 m, https://directindex.org/r/plannetmarketing.com); Black Mecca of the South Tours (F, 886 m, https://directindex.org/r/wordpress.com); Civil Rights Tours Atlanta (D, 939 m, https://directindex.org/r/civilrightstour.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); This site 27.5%.

See what an AI agent reads on this site: https://directindex.org/r/apexmuseum.org/agent-view

## Businesses like African American Museum in Atlanta tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Atlanta tours, attractions and museums | 127 | 44% | 14% | 27.5% |
| Sites built with Wix in Atlanta tours, attractions and museums | 9 | 59% | 44% | 27.5% |

The best of the sites built with Wix in Atlanta tours, attractions and museums: Hip Hop Tours Of Atlanta (B 80%, https://directindex.org/r/hiphoptoursofatlanta.com); The Mural Walk (B 80%, https://directindex.org/r/themuralwalk.com); ATL Tours (B 78.5%, https://directindex.org/r/atltours.com); TFTI Atlanta (B 76.9%, https://directindex.org/r/tfti.com); Gurl Mobb Museum- selfie museum (C 61.5%, https://directindex.org/r/gurlmobbmuseum.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No tickets and prices found), the score would be about 86.3%, which would be first of 127 in Atlanta tours, attractions and museums.

## The direct record
What agents get for African American Museum, as JSON: https://directindex.org/api/direct/apexmuseum.org
- Book: https://www.apexmuseum.org/purchase-tickets (own site; could not verify: partial (2026-10-16))
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/apexmuseum.org/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/apexmuseum.org/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/apexmuseum.org/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=apexmuseum.org&force=1