# Ansa: Agent-Direct Score D (44.6%)

Site: https://ansa.nu/
Report: https://directindex.org/r/ansa.nu
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Ansa is hard for agents to use.
An AI assistant can open Ansa's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Bokadirekt, a marketplace.

## Direct links
- Phone: +46 31 167 75 9
- Hours, from OpenStreetMap · Overture Maps: Mon–Fri 09:00–18:00; Sat 10:00–14:00; Sun closed
- Open on Saturday

## Nearby, also direct
Places near Ansa that take a booking or an order on their own website, with no marketplace in between.
- Laser Focus Clinique (40 m): https://directindex.org/r/laserfocus.se
- Care Of Hår O Hud (90 m): https://directindex.org/r/coharohud.se
- MyBeauty Clinic (110 m): https://directindex.org/r/mybeautyclinic.se
- Hair by Wictoria (130 m): https://directindex.org/r/wellnessofwasa.se

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through bokadirekt.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Gothenburg, 6.3% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Ansa",
  "url": "https://ansa.nu/",
  "telephone": "+46 31 167 75 9",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 57.6986634,
    "longitude": 11.9735648
  },
  "openingHours": "Mo-Fr 09:00-18:00; Sa 10:00-14:00; Su off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "14:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Ansa

> hair salon in Gothenburg hairdressers and beauty salons. Phone +46 31 167 75 9.

## Opening hours

Mo-Fr 09:00-18:00; Sa 10:00-14:00; Su off

## About

- Website: https://ansa.nu/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
194 of 412 in Gothenburg hairdressers and beauty salons. Top 47% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | no |
| Publish the menu or price list as HTML | 7% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 12% | no |
| Have an llms.txt | 29% | no |

Nearest places in the index: Laser Focus Clinique (B, 41 m, https://directindex.org/r/laserfocus.se); Thaimassage Lorensberg (F, 52 m, https://directindex.org/r/lorensbergkv.se); Beauty Salongen Avenue (C, 67 m, https://directindex.org/r/bcorner.se); Atlantic Clinic (C, 85 m, https://directindex.org/r/atlanticclinic.se); Modig Hårdesign (F, 89 m, https://directindex.org/r/modig-hardesign.nu); Care Of Hår O Hud (C, 91 m, https://directindex.org/r/coharohud.se); MyBeauty Clinic (B, 109 m, https://directindex.org/r/mybeautyclinic.se); Hudterapeuten.se (F, 117 m, https://directindex.org/r/hudterapeuten.se); Hair by Wictoria (C, 133 m, https://directindex.org/r/wellnessofwasa.se); Hello Bombshell (D, 138 m, https://directindex.org/r/hellobombshell.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A haircut this Saturday afternoon, book it." (Gemini); "A men's haircut without an appointment this afternoon. Who takes walk-ins?" (Gemini)


Compared with its peers: Sites built with WordPress 55% (24% A or B, 217120 sites); Sites using Bokadirekt 47% (1% A or B, 531 sites); This site 44.6%.

See what an AI agent reads on this site: https://directindex.org/r/ansa.nu/agent-view

## Named by Gemini for "A haircut this Saturday afternoon, book it" and "A men's haircut without an appointment this afternoon. Who takes walk-ins?" in Gothenburg hairdressers and beauty salons, October 2026
- "A haircut this Saturday afternoon, book it." (2026-10-21): Gemini with a link to this site. https://directindex.org/city/gothenburg-salons/recommended/haircut-saturday
- "A men's haircut without an appointment this afternoon. Who takes walk-ins?" (2026-10-21): Gemini with a link to this site. https://directindex.org/city/gothenburg-salons/recommended/walk-in-cut
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/ansa.nu.svg

## Businesses like Ansa in Gothenburg hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Gothenburg hairdressers and beauty salons | 412 | 47% | 9% | 44.6% |
| Sites built with WordPress in Gothenburg hairdressers and beauty salons | 169 | 53% | 14% | 44.6% |
| Sites using Bokadirekt in Gothenburg hairdressers and beauty salons | 106 | 47% | 0% | 44.6% |
| Sites built with WordPress and using Bokadirekt in Gothenburg hairdressers and beauty salons | 58 | 49% | 0% | 44.6% |

The best of the sites built with WordPress and using Bokadirekt in Gothenburg hairdressers and beauty salons: Dr. Nina Skönhetsklinik - QUI (C 67.7%, https://directindex.org/r/drnina.se); Hedens Fotvård (C 66.2%, https://directindex.org/r/hedensfotvard.com); Life Long Clinic (C 66.2%, https://directindex.org/r/lifelong.se); Salong It (C 63.1%, https://directindex.org/r/salongit.se); Studio Sweet (C 60%, https://directindex.org/r/studiosweet.se).

With the three fixes above (No structured data for the business; Appointments only through bokadirekt; No price list of services found), the score would be about 95.4%, which would be first of 412 in Gothenburg hairdressers and beauty salons.

## The direct record
What agents get for Ansa, as JSON: https://directindex.org/api/direct/ansa.nu
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 09:00-18:00; Sa 10:00-14:00; Su off (open now) (from OpenStreetMap)
- Phone: +46 31 167 75 9

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Bokadirekt: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ansa.nu
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/ansa.nu/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ansa.nu/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ansa.nu&force=1
