# American Mortals: Agent-Direct Score C (66.2%) Site: http://www.americanmortals.com Report: https://directindex.org/r/americanmortals.com Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) American Mortals is partly visible to agents. An AI assistant can open American Mortals's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest. ## Direct links - Book directly: https://phorest.com/book/salons/americanmortals (through phorest acting for the business) - Phone: +12675192325 - Address: 2101 Christian St, 19146-1795, Philadelphia ## Nearby, also direct Places near American Mortals that take a booking or an order on their own website, with no marketplace in between. - A.b. Aesthetics (390 m): https://directindex.org/r/abaestheticsmd.com - Rouxtine Beauty (390 m): https://directindex.org/r/rouxtinebeauty.com - HK Hair Studio (400 m): https://directindex.org/r/hkhairstudiophilly.com - Bobby Mack & Co, Hair Studio (430 m): https://directindex.org/r/bobbymackhair.com - Greenhouse Salon (440 m): https://directindex.org/r/greenhousephilly.com ## What to fix first - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it. - **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript - **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # American Mortals > local business in 2101 Christian St, 19146-1795, Philadelphia, Philadelphia hairdressers and beauty salons. Phone +12675192325. ## Book or order directly - Book: https://phorest.com/book/salons/americanmortals (through phorest acting for the business) ## About - Website: http://www.americanmortals.com - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (LocalBusiness).** address, opening hours - **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours. - **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands 201 of 960 in Philadelphia hairdressers and beauty salons. Top 21% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 94% | yes | | Publish the menu or price list as HTML | 21% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes | | Structured data with address, phone and hours | 21% | no | | Have an llms.txt | 42% | no | Nearest places in the index: A.b. Aesthetics (B, 393 m, https://directindex.org/r/abaestheticsmd.com); Rouxtine Beauty (B, 393 m, https://directindex.org/r/rouxtinebeauty.com); HK Hair Studio (B, 402 m, https://directindex.org/r/hkhairstudiophilly.com); Bobby Mack & Co, Hair Studio (B, 428 m, https://directindex.org/r/bobbymackhair.com); Greenhouse Salon (D, 436 m, https://directindex.org/r/greenhousephilly.com); Modify: The Hair Art Studio (D, 577 m, https://directindex.org/r/modifythehairartstudio.com); Coco Jane Salon (C, 595 m, https://directindex.org/r/cocojanesalon.com); Salon Bass (B, 604 m, https://directindex.org/r/salonbass.com); Center City Cleanse Colon Hydrotherapy And Wellness Spa (C, 607 m, https://directindex.org/r/centercitycleanse.com); Barber on 24th (B, 611 m, https://directindex.org/r/barberon24th.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Recommended when people ask: "A haircut this Saturday afternoon, book it." (Gemini) Compared with its peers: Sites built with Squarespace 61% (41% A or B, 32150 sites); Sites using Phorest 63% (33% A or B, 1385 sites); This site 66.2%. See what an AI agent reads on this site: https://directindex.org/r/americanmortals.com/agent-view ## Named by Gemini for "A haircut this Saturday afternoon, book it" in Philadelphia hairdressers and beauty salons, October 2026 - "A haircut this Saturday afternoon, book it." (2026-10-22): Gemini with a link to this site. https://directindex.org/city/philadelphia-salons/recommended/haircut-saturday Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/americanmortals.com.svg ## Businesses like American Mortals in Philadelphia hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Philadelphia hairdressers and beauty salons | 960 | 46% | 18% | 66.2% | | Sites built with Squarespace in Philadelphia hairdressers and beauty salons | 126 | 65% | 37% | 66.2% | | Sites using Phorest in Philadelphia hairdressers and beauty salons | 21 | 65% | 38% | 66.2% | | Sites built with Squarespace and using Phorest in Philadelphia hairdressers and beauty salons | 9 | 71% | 44% | 66.2% | The best of the sites built with Squarespace and using Phorest in Philadelphia hairdressers and beauty salons: The Color Room (A 87.7%, https://directindex.org/r/thecoloroom.com); Hair Loft (B 84.6%, https://directindex.org/r/thehairloftltd.com); Flawless Finish Artistry (B 76.9%, https://directindex.org/r/flawlessfinishartistry.com); Fringe Salon (B 73.8%, https://directindex.org/r/fringesalonsouthphilly.com); Tori Did That (C 69.2%, https://directindex.org/r/torididthat.com). With the three fixes above (No price list of services found; No working HTTPS; Almost no text without JavaScript), the score would be about 84.6%. That would be 14th of 960 in Philadelphia hairdressers and beauty salons, up from 201st. ## The direct record What agents get for American Mortals, as JSON: https://directindex.org/api/direct/americanmortals.com - Book: https://phorest.com/book/salons/americanmortals (vendor on own site: Phorest; found by the scan of 2026-10-24, not yet tested) - Order: none on record - Menu: none on record - Hours: none on record - Phone: +12675192325 - Stable links that count: https://directindex.org/go/americanmortals.com/book ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/ ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 20 | 25 | | Readable | 13 | 25 | | Actionable | 10 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/americanmortals.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/americanmortals.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/americanmortals.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=americanmortals.com&force=1