# American Express Cafeteria: Agent-Direct Score C (67.2%)

Site: http://www.americanexpress.co.uk
Report: https://directindex.org/r/americanexpress.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
American Express Cafeteria is partly visible to agents.
Some AI assistants are turned away by American Express Cafeteria's website. It can read what American Express Cafeteria offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.americanexpress.com/en-gb/travel/my-bookings/summary?intlink=mtsi-UK-managemybookings-online-iNav-prod-int&inav=en_gb_menu_travel_online_travel_manage_my_bookings (on the business's own site)
- Menu: https://www.americanexpress.com/en-gb/?inav=en_gb_menu_navlogo
- Phone: 01273 696933
- Address: 76 Buckingham Palace, SW1W 9AX, London

## Nearby, also direct
Places near American Express Cafeteria that take a booking or an order on their own website, with no marketplace in between.
- Common Breads (120 m): https://directindex.org/r/commonbreads.com
- The Soak (160 m): https://directindex.org/r/thesoak.co.uk
- ScandiKitchen Cafe & Shop - Victoria (280 m): https://directindex.org/r/scandikitchen.co.uk
- CAJP Japanese Pancakes (290 m): https://directindex.org/r/cajapanesepancakes.com
- Duke of York Public House (320 m): https://directindex.org/r/picturehouses.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (challenge:access denied) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "American Express Cafeteria",
  "url": "http://www.americanexpress.co.uk",
  "telephone": "01273 696933",
  "address": "76 Buckingham Palace, SW1W 9AX, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.494730660688354,
    "longitude": -0.14594413673476425
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.americanexpress.com/en-gb/travel/my-bookings/summary?intlink=mtsi-UK-managemybookings-online-iNav-prod-int&amp;inav=en_gb_menu_travel_online_travel_manage_my_bookings",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
1863 of 5710 in London cafes and bars. Top 33% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 94% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 22% | yes |

Nearest places in the index: Common Breads (B, 118 m, https://directindex.org/r/commonbreads.com); Tomtom Mess Hall (F, 137 m, https://directindex.org/r/bloodyviolenthistory.com); The Soak (B, 159 m, https://directindex.org/r/thesoak.co.uk); Gover Horowitz & Blunt (D, 262 m, https://directindex.org/r/ghb.co.uk); ScandiKitchen Cafe & Shop - Victoria (B, 276 m, https://directindex.org/r/scandikitchen.co.uk); 23 Grosvenor Gardens (F, 281 m, https://directindex.org/r/23grosvenorgardens.com); CAJP Japanese Pancakes (A, 292 m, https://directindex.org/r/cajapanesepancakes.com); The Palm House Victoria Bar & Restaurant (D, 296 m, https://directindex.org/r/palmhouselondon.co.uk); Duke of York Public House (C, 318 m, https://directindex.org/r/picturehouses.com); The Buttery (F, 318 m, https://directindex.org/r/thebutterybelgravia.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/americanexpress.com/agent-view

## Businesses like American Express Cafeteria in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 5710 | 50% | 30% | 67.2% |

The best of the businesses of the same kind in London cafes and bars: And Then (A 100%, https://directindex.org/r/andthentooting.com); Artistcafelondon (A 100%, https://directindex.org/r/artistcafelondon.co.uk); Bar 8 (A 100%, https://directindex.org/r/bar8.co.uk); Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); Bar Soho (A 100%, https://directindex.org/r/barsoho.co.uk).

With the two fixes above (No structured data for the business; The server turns AI crawlers away at the door), the score would be about 95.4%. That would be 49th of 5,710 in London cafes and bars, up from 1863rd.

This site appears in 10 cities (12 places on americanexpress.com). https://directindex.org/brand/americanexpress.com

## The direct record
What agents get for American Express Cafeteria, as JSON: https://directindex.org/api/direct/americanexpress.com
- Book: https://www.americanexpress.com/en-gb/travel/my-bookings/summary?intlink=mtsi-UK-managemybookings-online-iNav-prod-int&amp;inav=en_gb_menu_travel_online_travel_manage_my_bookings (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.americanexpress.com/en-gb/?inav=en_gb_menu_navlogo (html_page; from the scan)
- Hours: none on record
- Phone: 01273 696933
- Stable links that count: https://directindex.org/go/americanexpress.com/book, https://directindex.org/go/americanexpress.com/menu
- Agents and people followed 3 direct links to this business this month (3 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /en-gb/company/about/information/: booking link (own domain).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 7 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/americanexpress.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/americanexpress.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/americanexpress.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=americanexpress.com&force=1