# Estética Lety Alvarez: Agent-Direct Score F (23.1%)

Site: https://www.amazon.com.mx/s?me=A1UUIH90PCTJZ0&ref=sf_seller_app_share_new
Report: https://directindex.org/r/amazon.com.mx
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Estética Lety Alvarez is largely invisible to agents.
AI assistants can't open Estética Lety Alvarez's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.amazon.com.mx/baby-reg/homepage?ref_=nav_ListFlyout_baby_registry (on the business's own site)
- Order directly: https://www.amazon.com.mx/gp/css/order-history?ref_=nav_orders_first (on the business's own site)
- Phone: +525555436019
- Address: CALLE CASA DEL OBRERO MUNDIAL 237, 03103, Benito Juárez
- Prices: 46 prices on the site, the middle one MX$35.37

## Nearby, also direct
Places near Estética Lety Alvarez that take a booking or an order on their own website, with no marketplace in between.
- The New Mi (230 m): https://directindex.org/r/beautiqo.com.mx
- Azha Centro de Bienestar (590 m): https://directindex.org/r/azhayaotl.com
- MAX Láser Roma Sur (750 m): https://directindex.org/r/tu-spa.com.mx

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+15 points) A plain fetch was refused (http_503). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **robots.txt blocks GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, ChatGPT-User, Claude-User, Perplexity-User.** (no points, but worth doing) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is.
- **46 prices on the landing page, the middle one MX$35.37.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Estética Lety Alvarez",
  "url": "https://www.amazon.com.mx/s?me=A1UUIH90PCTJZ0&ref=sf_seller_app_share_new",
  "telephone": "+525555436019",
  "address": "CALLE CASA DEL OBRERO MUNDIAL 237, 03103, Benito Juárez",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 19.40102574,
    "longitude": -99.16169865
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.amazon.com.mx/baby-reg/homepage?ref_=nav_ListFlyout_baby_registry",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.amazon.com.mx/gp/css/order-history?ref_=nav_orders_first",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

## Already right
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
674 of 805 in Mexico City hairdressers and beauty salons. Top 84% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 74% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 93% | no |
| Structured data with address, phone and hours | 15% | no |
| Have an llms.txt | 46% | no |

Nearest places in the index: The New Mi (B, 229 m, https://directindex.org/r/beautiqo.com.mx); Firmeza Eterna (F, 473 m, https://directindex.org/r/firmezaeterna.com); Sugar Care (F, 517 m, https://directindex.org/r/sugarcare.com.mx); Guiba Spa (F, 564 m, https://directindex.org/r/guibaspa.com); Azha Centro de Bienestar (C, 588 m, https://directindex.org/r/azhayaotl.com); Breaking Barbas. (D, 602 m, https://directindex.org/r/breakingbarbas.com); Eternal Beauty Depilacion Laser (F, 704 m, https://directindex.org/r/eternalbeauty.mx); Bezalú | Expertos en Diseño de Miradas, Microblading, Extensiones y Lashlift (C, 720 m, https://directindex.org/r/bezalu.mx); Xiom Spa & Beauty (F, 731 m, https://directindex.org/r/xiomspa.com); MAX Láser Roma Sur (B, 752 m, https://directindex.org/r/tu-spa.com.mx).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Webflow 57% (23% A or B, 6169 sites); This site 23.1%.

See what an AI agent reads on this site: https://directindex.org/r/amazon.com.mx/agent-view

## Businesses like Estética Lety Alvarez in Mexico City hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Mexico City hairdressers and beauty salons | 805 | 41% | 9% | 23.1% |
| Sites built with Webflow in Mexico City hairdressers and beauty salons | 14 | 45% | 14% | 23.1% |

The best of the sites built with Webflow in Mexico City hairdressers and beauty salons: Varsovia Moons (B 75.4%, https://directindex.org/r/mymoons.mx); RenuevaT Sucursal Coacalco (B 73.8%, https://directindex.org/r/renuevat.es); Adala Nails (D 52.3%, https://directindex.org/r/adalanails.com); HiHi Nails Roma (D 43.1%, https://directindex.org/r/hihi.mx); Jaime Chávez Salón (D 43.1%, https://directindex.org/r/jaimechavezsalon.com).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No price list of services found), the score would be about 80%. That would be 8th of 805 in Mexico City hairdressers and beauty salons, up from 674th.

## The direct record
What agents get for Estética Lety Alvarez, as JSON: https://directindex.org/api/direct/amazon.com.mx
- Book: https://www.amazon.com.mx/baby-reg/homepage?ref_=nav_ListFlyout_baby_registry (own site; found by the scan of 2026-10-22, not yet tested)
- Order: https://www.amazon.com.mx/gp/css/order-history?ref_=nav_orders_first (own site; found by the scan of 2026-10-22, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +525555436019
- Stable links that count: https://directindex.org/go/amazon.com.mx/book, https://directindex.org/go/amazon.com.mx/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_503); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/amazon.com.mx/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/amazon.com.mx/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=amazon.com.mx&force=1