# Amarte: Agent-Direct Score D (46.2%)

Site: http://www.amartelondon.com/
Report: https://directindex.org/r/amartelondon.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Amarte is hard for agents to use.
AI assistants can't open Amarte's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.opentable.co.uk/widget/reservation/mural?restaurantIds=405708&type=standard&colorThemeId=1&isDarkMode=false&isIframe=true&domain=couk&lang=en-GB&isNewTab=false&otSource=Restaurant%20website&font=BrandonText&primaryColor=ffffff&primaryFontColor=333333&buttonColor=da3743&buttonFontColor=ffffff&logoPid=0&backgroundPid=0&demo=false&otLogo=standard&loadAllWidgets=false&uuid=27a68e4c-8017-4211-b0a6-7cf49b9d612a76&theme=wide (through opentable acting for the business)
- Order directly: https://amartelondon.com/account (on the business's own site)
- Menu: https://amartelondon.com/pages/art
- Phone: +442033421034
- Address: 10 Cale St, SW3 3QU, London
- Prices: 8 prices on the site, the middle one £223

## Nearby, also direct
Places near Amarte that take a booking or an order on their own website, with no marketplace in between.
- Kale Street (20 m): https://directindex.org/r/kalestreetsw3.com
- Danieru Sushi (30 m): https://directindex.org/r/danierusushi.com
- Birley Bakery (30 m): https://directindex.org/r/birleybakery.com
- Cinquecento (60 m): https://directindex.org/r/cinquecentopizzeria.com
- Wild Tavern (60 m): https://directindex.org/r/wildtavern.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **8 prices on the landing page, the middle one £223.** In London, the middle price of comparable sites that show prices is £11.95.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Amarte",
  "url": "http://www.amartelondon.com/",
  "telephone": "+442033421034",
  "address": "10 Cale St, SW3 3QU, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.49067291,
    "longitude": -0.16686022
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.opentable.co.uk/widget/reservation/mural?restaurantIds=405708&amp;type=standard&amp;colorThemeId=1&amp;isDarkMode=false&amp;isIframe=true&amp;domain=couk&amp;lang=en-GB&amp;isNewTab=false&amp;otSource=Restaurant%20website&amp;font=BrandonText&amp;primaryColor=ffffff&amp;primaryFontColor=333333&amp;buttonColor=da3743&amp;buttonFontColor=ffffff&amp;logoPid=0&amp;backgroundPid=0&amp;demo=false&amp;otLogo=standard&amp;loadAllWidgets=false&amp;uuid=27a68e4c-8017-4211-b0a6-7cf49b9d612a76&amp;theme=wide",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://amartelondon.com/account",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through opentable on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
5725 of 8985 in London. Top 64% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Kale Street (B, 21 m, https://directindex.org/r/kalestreetsw3.com); Danieru Sushi (C, 26 m, https://directindex.org/r/danierusushi.com); Birley Bakery (F, 27 m, https://directindex.org/r/birleybakery.com); Cinquecento (B, 61 m, https://directindex.org/r/cinquecentopizzeria.com); Wild Tavern (A, 62 m, https://directindex.org/r/wildtavern.co.uk); Villa Mamas (C, 77 m, https://directindex.org/r/villamamas.com); Le Petit Beefbar (B, 92 m, https://directindex.org/r/beefbar.com); Tom Aikens (D, 118 m, https://directindex.org/r/tomaikens.co.uk); Elystan Street (B, 124 m, https://directindex.org/r/elystanstreet.com); Awana (F, 213 m, https://directindex.org/r/awana.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. Amarte wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites built with Shopify 48% (24% A or B, 13925 sites); Sites using OpenTable 69% (51% A or B, 6523 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/amartelondon.com/agent-view

## Businesses like Amarte in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 46.2% |
| Sites built with Shopify in London | 173 | 59% | 38% | 46.2% |
| Sites using OpenTable in London | 434 | 69% | 52% | 46.2% |
| Sites built with Shopify and using OpenTable in London | 8 | 60% | 38% | 46.2% |

The best of the sites built with Shopify and using OpenTable in London: Grind (A 90.8%, https://directindex.org/r/grind.co.uk); Rossella (A 86.2%, https://directindex.org/r/rossella.co.uk); St. John Bread and Wine (B 73.8%, https://directindex.org/r/stjohnrestaurant.com); Cutana (C 66.2%, https://directindex.org/r/cutana.co.uk); Champagne Route (C 63.1%, https://directindex.org/r/champagneroute.co.uk).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%. That would be 187th of 8,985 in London, up from 5725th.

## The direct record
What agents get for Amarte, as JSON: https://directindex.org/api/direct/amartelondon.com
- Book: https://www.opentable.co.uk/widget/reservation/mural?restaurantIds=405708&amp;type=standard&amp;colorThemeId=1&amp;isDarkMode=false&amp;isIframe=true&amp;domain=couk&amp;lang=en-GB&amp;isNewTab=false&amp;otSource=Restaurant%20website&amp;font=BrandonText&amp;primaryColor=ffffff&amp;primaryFontColor=333333&amp;buttonColor=da3743&amp;buttonFontColor=ffffff&amp;logoPid=0&amp;backgroundPid=0&amp;demo=false&amp;otLogo=standard&amp;loadAllWidgets=false&amp;uuid=27a68e4c-8017-4211-b0a6-7cf49b9d612a76&amp;theme=wide (vendor on own site: OpenTable; found by the scan of 2026-10-21, not yet tested)
- Order: https://amartelondon.com/account (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: https://amartelondon.com/pages/art (html_page; from the scan)
- Hours: none on record
- Phone: +442033421034
- Stable links that count: https://directindex.org/go/amartelondon.com/book, https://directindex.org/go/amartelondon.com/order, https://directindex.org/go/amartelondon.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/amartelondon.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/amartelondon.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=amartelondon.com&force=1