# Alpine White: Agent-Direct Score D (51.5%)

Site: https://www.alpinewhite.com/standort/zurich-stadelhofen
Report: https://directindex.org/r/alpinewhite.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Alpine White is hard for agents to use.

## Direct links
- Phone: +41 43 215 07 49

## What to fix first
- **No way to book an appointment online.** (+13 points) Only a phone number or WhatsApp. Agents cannot act on those yet. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **robots.txt blocks GPTBot, Google-Extended.** (+2.5 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Alpine White",
  "url": "https://www.alpinewhite.com/standort/zurich-stadelhofen",
  "telephone": "+41 43 215 07 49",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3672862,
    "longitude": 8.5475376
  },
  "openingHours": "Mo-Fr 08:00-21:00; Sa 09:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "16:00"
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

## Already right
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours

## Where it stands
65 of 317 in Zurich hairdressers and beauty salons. Top 21% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 34% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 81% | no |
| Structured data with address, phone and hours | 22% | no |
| Have an llms.txt | 25% | yes |

Nearest places in the index: Be Beautiful (F, 169 m, https://directindex.org/r/be-beautiful.ch); Panthawan (D, 234 m, https://directindex.org/r/panthawan.ch); Gentlemen Barbershop (F, 246 m, https://directindex.org/r/gentlemen-zuerich.ch); heros & flames (F, 252 m, https://directindex.org/r/heroesandflames.com); Élu Cosmetics (C, 313 m, https://directindex.org/r/elu-cosmetics.ch); Hair by Kevin Herzog (D, 484 m, https://directindex.org/r/hairbykevinherzog.ch); Ruan Thai (D, 503 m, https://directindex.org/r/ruanthai-wellness.ch); Coiffure Hairy Up (D, 634 m, https://directindex.org/r/hairyup.ch); Genki (C, 653 m, https://directindex.org/r/genki.ch); Vanity (C, 655 m, https://directindex.org/r/vanity.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/alpinewhite.com/agent-view

## Businesses like Alpine White in Zurich hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich hairdressers and beauty salons | 317 | 32% | 3% | 51.5% |

The best of Same kind in Zurich hairdressers and beauty salons: The Nail Bar (A 86.2%, https://directindex.org/r/thenailbar.ch); Queen Bee (B 80%, https://directindex.org/r/queenbeebeauty.ch); Curl-Ish (B 79.6%, https://directindex.org/r/curlish.ch); Slim Lab (B 77.5%, https://directindex.org/r/slimlab.ch); Asia Health Zürich Wellness Of Heritage (B 73.8%, https://directindex.org/r/asiahealth.ch).

With the three fixes above (No way to book an appointment online; No price list of services found; Structured data is incomplete) the score would be about 91.5%: first of 317 in Zurich hairdressers and beauty salons.

## The direct record
What agents get for Alpine White, as JSON: https://directindex.org/api/direct/alpinewhite.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 08:00-21:00; Sa 09:00-16:00 (closed now) (from OpenStreetMap)
- Phone: +41 43 215 07 49

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22.5 | 25 |
| Readable | 9 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/alpinewhite.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/alpinewhite.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=alpinewhite.com&force=1